Shin-Ei Animation (Japan)

Background
Shin-Ei Animation (formerly known as Shin-Ei Video on home video releases) is a Japanese animation company owned by TV Asahi opened in 1976. Notable productions include the Doraemon and the Crayon Shin-Chan series.

(1990-2007)
Logo: On a night background, the shapes are form into a red "A" with a smiley face and right hand, then shrinks into the top and the company's name moving upwards when the backgrounds to white and the Japanese text was appears on the bottom.

FX/SFX: CGI animation.

Music/Sounds: A calm musicbox fanfare.

Availability: Common, it was seen on various Doraemon and Crayon-Shin-Chan titles on VHS, LDs and DVDs at the time.

Editor's Note: None.

1st Logo (2002-2003)


Logo: After we transition from the TV Asahi logo via Shin-Chan Nohara snapping his fingers, we cut to a purple background with bubbles, we see the blurry words "SHIN-EI ANIMATION". Once Shin-Chan leaves the screen, "SHIN-EI" moves above the words "ANIMATION". While the words are moving a red "A" with a smiley face and right hand zooms out to the screen, causing the bubbles to disappear, and the words to become more clear.

FX/SFX: The transition, the words, and the red "A" zooming out.

Music/Sounds: The end theme of the show.

Availability: Seen on the Vitello dub of Crayon Shin-Chan.

Editor's Note: None.

2nd Logo (2003-2005)
Logo: After the transition from the TV Asahi logo via a flash, we see the red "A" figure from before on a checker board floor. The words "SHIN-EI ANIMATION" in white is on top of the screen.

FX/SFX: None.

Music/Sounds: Same as before.

Availability: Seen on the Phuuz dub of Crayon Shin-Chan.

Editor's Note: None.

3rd Logo (2007- )


Logo: On a white background, we see the CGI words "SHIN-EI ANIMATION" in baby blue. The red figure appears above the "A" and the "N" in "ANIMATION".

Variant: A longer version begins with a flipbook animation for make the letter "A" figure appears, then it pops out into a 3D look, then looks left and right, then he dash out of the scene and runs and putting the CGI letters in the company's name, then the red figure appears.

FX/SFX: The red figure appearing.

Music/Sounds: None.

Availability: Seen on the U.S dub of Doraemon. Also seen on various Japanese DVDs of its cartoons like Shin-Chan.

Editor's Note: None.