Lifestyle (UK)

1st Logo (1985-1988)
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Nickname: "The Shapes"

Logo: On a flamingo pink background, a dark blue keyhole comes in from the bottom right corner and turns as a cyan triangle and salmon pink shape tumble around in the space. The keyhole zooms in to fill in with dark blue, and a sky blue triangle with a wavy side and a hole flies in from the left, while a orange paint streak flies in from the top right. The shapes turns around as the paint streak goes inside the hole, turning into a orange zigzag shape. A TV monitor flies in from the top right and a orange circle materializes on it, while it flips over. It reveals a pile of shapes forming a clock-like object, while the screen falls off screen. The clock ticks a few seconds before all but the second hand flies away and a cyan triangle, which form a pyramid fliy in, attaching itself to it and causing it to move side to side like a metronome. The metronome then flies away and a cyan sphere rises up with a few shapes surrounding it: a yellow triangle with black polka dots on one side, a orange abstract shape, and a disfigured trapezoid in a orange/pink graident. The sphere zooms out as the trapezoid circles around to the front side at a tilted position, revealing the black text "LIFESTYLE" and the orange shape and yellow triangle rest just below the trapezoid. 2 streaks then diagonally fly across the screen.

FX/SFX: The shapes. Classic 80's animation.

Music/Sounds: A 80's rock theme, complete with bass and guitar. At the end, a synth wind sound can be heard.

Availability: Extinct.

Editor's Note: The logo SCREAMS 80's due to its hot, vibrant colors, geometric design, and the music.

2nd Logo (1988-1993)
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Nickname: "The Painted Butterfly"

Logo: On a white background, there is a mist of orange, pink, and teal streaks as a blue butterfly with orange and pink wings flies in from the distance. The butterfly flies through the streaks and they form one, long stream, and they disappear as the butterfly lands, leaving the blue cursive text "lifestyle". The butterfly flaps its wing one last time.

FX/SFX: The butterfly.

Music/Sounds: A woodwind and string tune with a synth flourish at the end.

Availability: Extinct.

Editor's Note: A complete 180 compared to the 1st logo, with a much more calming appearance and theme.