TVA Movie Presentation IDs (Canada)

Background: Prior to 1994, the TVA network used different intros for airing movies. Starting in September of that year, however TVA was asked to use a single intro for all their movie presentation on the network. Starting in 2006, these intros are no longer used.

1st Logo

(September 1994-August 1998)

Nickname: "The Camera Lens"

Logo: On a background resembling a red curtain, we see the TVA logo zooming out. Then the yellow sphere from the logo detaches from it leaving a claquette formed of the red rectangle and the blue square. The yellow sphere fades out, and the claquette pops open to show a camera lens with little purple squares around and a black person shadow walking. As the red background turns to purple, the shadow turns into a surfer and the squares grow to fit around a square resembling a screen. The screen zooms in a little bit, and either  CINÉ-EXTRA ,  CINÉ-FAMILLE  ,  CINÉ-MAXIMUM  ,  CINÉ-LUNE  or  CINÉ WEEK-END  (depending on the movie aired on the network) zoom out to complete the logo.

Variant: When a movie airing on TVA was presented by the NEON brand car from Chrysler, a variant was used. The logo is completing as usual but with a change: CINÉMA zooms out and the NEON car logo flashes underneath it.

Music/Sounds:


 * All intros except CINÉ-LUNE: a bombastic keyboard tune. Electric sounds added on the CINÉMA NEON variant.
 * CINÉ-LUNE: same theme as the first variant, but rearranged with flute and chromatic percussion.

Availability: Seen before and after every movie airing on TVA during that era. Check your home tapes.

Editor's Note: None.

2nd Logo

(August 1998-October 2002)

Nickname: "The Action of Image"

Logo: On the first part, we see the normal start of filming. The countdown starts after a voice says '' Moteur!  During this countdown, we hear  Attention! Ça va rouler! Silence sur le plateau!  . After that a claquette with the words Cinéma TVA claps while we hear a voice saying  Action! '' . Then, an animation is played and depends on the movie presented. As it ends, we hear '' COUPEZ! '' . The words CINÉ zooms out and takes position on a green background with filmstrips in it. To complete the logo, either the white Times New Roman words  Extra ,  Famille  ,  Dimanche  ,  Lune  appear under CINÉ.

Variant:When a movie is presented during CINÉMA EXTRÊME, the ending is different.

Music/Sounds/Voiceover: Voices saying  Moteur , '' Attention! Ça va rouler! Silence sur le plateau! ,  Action!  and  COUPEZ! '', followed by a 8-note electronic synthesiser tune.

Availability: Seen on TVA-presented movies of the era. Check your tapes.

Editor's Note: None.

3rd Logo

(October 2002-August 2006)

Nickname: "The Filmstrips"

Logo: On a brown background covered with filmstrips, we see the words Cinéma fading in letter-by-letter. When the last letter comes out, either  Ciné-Extra ,  Ciné-Lune  ,  Ciné-Dimanche  (in white, depending on the movie presented) zooms down from the top of the screen.

Music/Sounds: A pop tune with ad libs.

Availability: No longer in use since August 2006.

Editor's Note: None.