RÚV (Iceland)

Background
RÚV is the principal television station in Iceland. The company was founded in 1966 as Rikisútvarpið Sjónvarp ("National Radio Television" in Icelandic, pronounced "ri-ki-soot-var-pith syon-varp"). In 1983 they changed their name to Sjónvarpið ("Television", pronounced "syon-var-pith"), with the introduction of their current logo. In 2011, their name was changed to RÚV. Before October 1, 1987, this television did not broadcast on Thursdays, and only broadcast for eight hours a day heading into the 21st century. Today the programming consists of mainly imported American & British shows and films, with some domestic programming as well.

1st Logo (1966-1973)
Logo: We see a still image of a volcano or another rocky formation. Its reflection is shown over a lake. A clock is tacked on top, with the text "RIKISÚTVARPIĐ SJÓNVARP" below the clock.

FX/SFX: None.

Music/Sounds: None.

Availability: Long extinct, as only a single video can be found containing this logo on YouTube.

Editor's Note: None.

2nd Logo (1973-1983)
TBA!

1st Logo (1986-Early 1990s)
Logo: We see the logo for the network at the time (several blue curves folded inward, forming a circle as they move further out) zoom in on a sky background, moving from the top right and then to the left center. Once the logo is centered, the logo becomes 3D and rotates towards the screen, and then back to the center again. A map of the country of Iceland swoops by, revealing the word "SJÓNVARPIĐ" in a blue medium-weight font with the "J" extending below the other letters. The map of Iceland then moves through the top opening of the logo, and multiple images showcasing the country's scenery fly in various directions, some of them rotating as they do so. The logo then zooms in again in the same fashion as before, with the 3D transformation and rotation. "SJÓNVARPIĐ" flips in again.

Variant: Prior to 1989, this logo was in space, and the map of Iceland was the Earth.

FX/SFX: Generally lower-budget logo presentation with some higher-quality elements (mainly CGI).

Music/Sounds: A flourish to start, followed by a saturated '80s synth-based theme with drums and orchestral instruments.

Availability: Seen on the network at the time.

Editor's Note: None.

1st Logo (2011?-????)
TBA!