Element Animation (UK)

Background
Element Animation is an English animation team which was founded in 2010 by Dan Lloyd, a student who graduated from college having studied animation there. Along with Jason Sargeant and Christine Adkin, they created the short film Yolk, which (because of their lack of enthusiasm with the title) renamed it to The Crack! As they produced animated products for YouTube and Amazon Prime, they later began expressing interest in Minecraft, which lead to them producing Villager Shorts with Microsoft and Mojang Studios.

1st Logo (2010-2015)
Nicknames: "Element Animation's First Logo", "Text Flying In"

Logo: On a light blue background with a white light in the center, letters come flying in from the right, forming the words "ELEMENT ANIMATION" in the center. The logo soon fades to black afterwards.

Variant: On some episodes of The Crack! Jason, one of the eggs, gets onto the right edge of the words "Element Animation" as the "T" is about to collapse on its side. He smiles awkwardly as he keeps that letter up.

FX/SFX: Nice, simple CGI animation as the logos fly onto the screen along with a glowing white light in the center.

Music/Sounds: A five-note jingle played on a guitar (for the first four notes) with the final note being played with a different instrument.

Availability: Appeared on earlier episodes of The Crack! on YouTube and Amazon Prime as well as earlier Minecraft videos, including the first five Villager News shorts. However, it didn't appear on some productions from the company at the time, including the Terraria series of shorts based on the game of the same name.

Editor's Note: While simple, this is a nice logo. Plus Jason's eyes are bizarrely normal instead of bloodshot.

2nd Logo (2015-2018)
Logo: On a white screen, a light blue rectangle with smooth corners suddenly appears. Then the words "Element Animation" in white appearing in the center. The logo then zooms out into the background and disappears.

FX/SFX: Nice 2D animation and the logo appearing and disappearing.

Music/Sounds: A three-note jingle with the final note being a bell ringing.

Availability: Appears on certain Element Animation videos of the time, including some of the Minecraft: Villager Shorts.

Editor's Note: This is a nice but basic logo.

3rd Logo (November 30, 2018-)
Logo: On a light blue background (which gradually becomes white at the top), a brass notification bell with stick legs (it uses the "Squash and Stretch" animation rule) is trying to flee from a computer arrow, which constantly pokes it. It eventually becomes a "pointing hand" icon and finally clicks the bell. The video zooms out and becomes a light blue notification bell, which zooms out onto a white background. Above it in light blue text is the Element Animation logo. Simultaneously, there is a quick montage:

"Click the bell" (Notification bell)

"Like" (Thumb's up icon)

"Share" (share icon)

"Make parodies" (musical note), which gets struck through with a red line.

"Get copyright strikes" (copyright symbol surrounded by a red "no __ allowed" circle)

"Keep being awesome" (sunglasses icon)

Then the logo swipes to the left.

FX/SFX: CGI for the bell and the logo.

Music/Sounds: A playful, fast-pitched jingle; four notes play during the montage. A horn starts the next bit, which afterwards a few notes play. The bell makes laughs from being tickled, and makes a high-pitched scream when it's clicked.

Availability: Current. First appeared on the Villager News Minecraft Short "The Giant Problem".

Editor's Note: A playful, more unique logo than the prior two, it reflects the antics of Element Animation's videos quite well.