4 Front Video (UK)

(1991-2002)


Logo: On a black background, a large red spark draws out a very scratchy number 4 in the same color. The 4 then shrinks and relegates itself to the left of the screen. A white spark writes out the word "Front" on the number 4. A large white spark then flashes behind the half-finished logo, changing the background from black to white. Once the background has been changed, a black box containing the word "Video" is visible to the right of the 4.

Variant: On early Channel 5 Video UK VHS tapes during 1997, the logo fades out to black. This variant also appears on later UK VHS tapes from 1998 to 2002.

FX/SFX: The sparkler effect drawing out the logo.

Music/Sounds: An extremely loud jet noise followed by an abridged version of the 1990 PolyGram Video theme.

Availability: Tapes from the company are very easy to find, though some videos containing the logo's symbol on the sleeve may not feature the actual ident (for example the release of Robocop). Seen on the releases of Braindead and Django.

Editor's Note: The loud jet noise may not sit well with first-time viewers.