Print Logos - Sega (Japan)

(1945?-1960's)


Logo: The words  Service Games  in a standard hand-drawn font. The first letters of each word is bigger and a bit bolder.

(1958?-1975)
Logo: The word "SEGA '' in a tall, red font. This typeface is thought to be created by Sega themselves.

Notes:


 * There may be a thin, black outline around the letters.
 * The height of the letters sometimes varies.

(1975-1982)


Logo: The word "SEGA '' in a blue font derived from Yagi Double typeface, which is slightly elongated and squared from the original typeface.

Notes:


 * There may be a white outline around the letters.
 * Before about 1983, the logo was sometimes printed in different colors like red and yellow.

(1982-)
Logo: Same as the last logo, but slightly modified to look cleaner.

Notes:


 * Once again, there may be a white outline around the letters.
 * The logo is generally intended to be a lighter shade of blue when used in the Japanese market, and a darker shade in international markets.
 * The thickness of the internal lines sometimes varies.
 * Sometimes, there is a trademark instead of a copyright symbol.
 * When the SG-1000 console released in New Zealand in 1983, a different version of the logo was used, which looked more rounded and had much thinner lines than usual.
 * Chinese and Arabic versions exist.