Mixer

Background
Mixer was a Seattle-based video game live streaming platform. It was officially launched on January 5, 2016 as Beam, under the ownership of co-founders Matthew Salsamendi and James Boehm. The service placed an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream.

The service was acquired by Microsoft in August 2016, after which it was integrated into Microsoft's Xbox services. In 2019, Mixer gained attention when it signed two top streamers (Ninja and Shroud) from its main competitor, Twitch to a contract with the service. However, citing an inability to scale its operations, Microsoft announced on June 22, 2020 that Mixer would be shut down by the end of July, and that an agreement had been made with Facebook for monetized channels to join similar programs on its game streaming platform. Microsoft officially shut down Mixer on July 22, 2020.

(2018)
Nickname: "Mixer"

Logo: On a dark blue background, we see "><" bumping into each other. They zoom out a bit as the letters are drawn to make the word "mi><er". Then we cut to the Microsoft logo.

FX/SFX: The letters.

Music/Sounds: A bass note, followed by some quiet guitar noises.

Availability: Seen on Backseat Comics.

Editor's Note: None.