Dolby TrueHD

(January 2007-Late 2010s?)
Nickname: "Bit Harvest"

Logo: We move across a holed matrix, where several blue beams strike through the holes. Then we pan over and see everything is illuminated by beams, which form the Dolby logo with "TRUEHD" below, the logo instantly becomes black and white.

FX/SFX: The logo forms in great effects.

Music/Sounds: Beaming sounds; a synth jingle plays at the end. HDSurround.ch says Christopher Scarabosio and Matthew Wood were supervising sound editors/re-recording mixers on this trailer and/or Dolby 7.1 demo pieces.

Availability: Rare. Appeared on HD-DVD and currently on some Blu-rays, especially on Dolby demo discs.