Shera Films (Pakistan)

1st Logo (March 2, 1990-Early 1990s)


Nicknames: "MGM Rip-off", "Leo the Lion in Pakistan", "Lion Painting", "The Lion"

Logo: On a blue background, we see a lion in a green circle with stars in an arch. On top of the circle, it's an emblem with a yellow S on it. On the bottom, there's text saying "SHERA FILM'S CORPORATION".

Variant: On Rambo, the logo is shown zooming out, cutting out to the opening scene before it ends zooming.

FX/SFX: None. The variant has zooming-out.

Music/Sounds: A dramatic fanfare.

Availability: Only seen on its two films, Palay Khan and Rambo.

Editor's Note: The logo bears a very close resemblance to the MGM logo, and looks like it was done by taking Leo the Lion from a print logo from the company.

2nd Logo (1994-19??)


Nicknames: "The Tiger", "Golden S", "S of Doom", "CGI S"

Logo: On a black background, we see a tiger fading on screen, then the tiger moves to the left, after that an "S" fades in and moves to the right. Then, the word "hera" appears letter-by-letter. then the word "Films" appears spinning then stop, following with the text going up then the word "Presents" moves fast to right.

FX/SFX: Mainly the golden letters snipping.

Music/Sounds: A loud roar of an animal, and some other sounds which are heavily distorted.

Availability: Seen on Halaku.

Editor's Note: This logo at least had more originality compared to the previous logo, but the audio is loud and distorted (due to the film print conditions). This could definitely freak out viewers who weren't expecting the terrible audio quality.

3rd Logo (1994-1996)


Nicknames: "The Tiger II", "Jumping Tiger", "What is That Animal?", "Tiger of Doom"

Logo: We see footage of a tiger jumping over a water field in a rural area. Then we go to another cut of the same animal doing so, but this time not on the water reflection. Then the footage freezes as the words "SHERA FILMS" and "PRESENTS" slide in from the right. The text then slides out before the logo cuts.

FX/SFX: The live-action video, the words sliding.

Music/Sounds: A loud roar from the animal (similar to the one used on the 2nd Noumi Pictures logo), then followed by an ascending string theme which cuts abruptly.

Availability: Seen on Beta (which was an Pakistani-Sri Lankan co-production), Munda Bigra Jaye, and Mamla Garbar Hay.

Editor's Note: The very quick footage of the logo makes it difficult to discern what kind of animal species is shown. It is also tame in contrast to the next logo...

4th Logo (1997/1998-Late 90s/Early 00s)
Nicknames: "Tanner the Lion of Pakistan", "Lion from Hell", "Lion of Doom", "The Lion II"

Logo: On a black background, we see an image of a lion zooming in until the screen is covered completely by its face. The lion then opens his mouth while a loud roar plays. "SHERA FILMS" and "PRESENTS" then shoot out from the lion's mouth. After that, the lion's eyes go from its regular color brown to reddish orange and then to white.

Variants:
 * The logo is cut short beginning at the end of the roar and the text appearing on some film prints.
 * On modern reissues (reserved only on early VCDs) of Baharo Phool Barsao, the logo is darker and yellow-red tinted.

FX/SFX: The lion zooming in and roaring, the text shooting out, and the lion's eyes glowing; all 2D.

Music/Sounds: A trumpet fanfare, followed by the lion's own roar (at a loud volume) from its pervious logo, ending with an arpeggiating synth theme.

Availability: Extremely rare. The full version of the logo was seen on a modern reissue (omitted on later VCDs) of Baharo Phool Barsao (1972). The cut version of the logo has been spotted on Nakhra Gori Da (1998).

Editor's Note: Widely considered one of the scariest logos from Pakistan, thanks to the V of Doom-styled zoom-in of the lion, the menacing roar and the lion's changing eye colors.

5th Logo (October 27, 1999-Mid/Late 2000s)


Nickname: "Shera Films of Boredom"

Logo: We see the bold italic text saying “SHERA FILMS PRESENT'S” on a dark red background.

FX/SFX: None.

Music/Sounds: A dramatic fanfare.

Availability: Only seen on Kismat.

Editor's Note: This is the most plain-looking of the company's logos, and the first of two without a big cat. It's also worth noting that it ain't even centered.

6th Logo (January 14, 2011)
Nicknames: "The Lion of Darkness", "Lion from Hell II", "Lion of Doom II", "The Lion III"

Logo: We start off with footage of a close-up of a lion roaring in a weed background. After three seconds, the footage freezes, and the lion's head zooms out with the background changing to black. And then the red Urdu text "SHERA FILMS PRESENTS" appears as it spins around.

FX/SFX: Live action for the footage, and CGI for the text.

Music/Sounds: A loud roar from the lion followed by a deep, drum-like synth fanfare with drums at the end.

Availability: Only seen on Aakhiri Golai.

Editor's Note: Like the 4th logo, it ain't friendly due to the lion, the unnecessary sounds, & the dark feel. But this looks neat and not real dated compared to the next logo.

7th Logo (February 10, 2012)
Nicknames: "MGM Rip-off II", "Is This 2012 or The Mid-20th Century?", "Echoing Roar", "The Lion IV"

Logo: On a black background, we see a still image of a roaring lion in a large yellow circle. Around the circle are smaller circles, each with looping footage of a lion. We then see in green text "𝐒𝐡𝐞𝐫𝐚 𝐅𝐢𝐥𝐦'𝐬" zooming out along with "𝐏𝐑𝐄𝐒𝐄𝐍𝐓𝐒" below it in a red color.

FX/SFX: The text placing itself and the looped footage.

Music/Sounds: An echoed roar at the beginning, followed by a cheap 6-note orchestral fanfare.

Availability: Only seen on Gunah Ka Anjaam, the 2012 reissue of the 2008 film Anjaam.

Editor's Note: This logo is very outdated (looks likes in 1950s-1960s), with the use of the worn film quality (concerning 35mm prints have still been widely used in Pakistan), basic effects and the music, making it look like a much earlier product. Like the 1st logo, it also bears a strong resemblance to the MGM lion filmstrip design. This is arguably their worst effort yet. The logo is off-center, and it's incredibly dated for 2012, right down to the fact that the fanfare sounds like it came from five decades before. And to top everything off, this might be the most laughable as well due to the typo.

8th Logo (October 27, 2012-2015?)


Nickname: "The S-Hooks"

Logo: We see a light flash, then it dims down to see 3 spotlights in the shape of a triangle. As such, 2 "hook"-like shapes, one red and the other grey, zoom out. The text "SHERA FILMS" in red, facing upward, zooms out and turns to face us followed by "Presents" zooming out, also facing upward, zooming out and turning. The "hook" shapes then turn to reveal an S shape shape, then the logo fades out.

Variants: There exists both digital and filmed versions of the logo.

FX/SFX: The CGI logo and text zooming out, and the light behind. Really good CGI for a Pakistani film company.

Music/Sounds: The opening theme of the film.

Availability: Only seen on the 2012 version of Sher Dil.

Editor's Note: This is the second Shera Films logo to not feature animal footage, which is pretty neat. The filmed version of the logo is also outdated.