USA Cable Entertainment

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Logo descriptions by
Jason Jones and Shadeed A. Kelly

Logo captures by
Eric S., V of Doom, EnormousRat, Shadeed A. Kelly, ClosingLogosHD, Mr. Gann, and Pygmalion X

Editions by
Shadeed A. Kelly, V of Doom, and mr3urious

[edit credits]


When Universal Television and the USA Networks were sold to Barry Diller's HSN Inc. from Jos. Seagram and Sons in 1997 (though they kept a 45% interest in Diller's operations), the company was renamed to "Studios USA Television LLC". However in 1998, Universal Studios acquired PolyGram Filmed Entertainment and then folded PolyGram into Universal, reforming Universal Television when the acquisition was completed in 1999. In 2001, USA Networks was purchased by Vivendi Universal, reuniting Studios USA with Universal Studios, and renaming Studios USA to "Universal Network Television" and Studios USA Television Distribution to "Universal Domestic Television". In June 2002, the "Universal Glittering Globe" replaced the Studios USA logo. After Vivendi Universal bought back the USA Networks and Studios USA to fully reform Universal Television, the company kept the USA Cable Entertainment name for some television shows. Following the introduction of the NBC Universal logo on July 12, 2004, USA Cable Entertainment, along with other NBC Universal subsidiaries, has either used this ID or Universal Television. This logo was in use as the ID of USA Cable Entertainment, the production unit of USA Network.

1st Logo (1998)

Logo: On a gray background, we see the words "STUDIOS USA" in silver lettering with the word "STUDIOS" above in a small font and "USA" in a large font below with a shadow effect behind the letters. There is a blue line in between the words.

FX/SFX: None.

Music/Sounds: The end-title theme.

Availability: Ultra rare. This was only a placeholder that was only seen on the unsold/unaired pilot Hollyweird.

Editor's Note: None.

2nd Logo (1998-2004)

Nickname: "Abstract USA Flag"

Logo: Many red and blue lines spin through a white background. The words "STUDIOS USA" appear near the left of the screen with "STUDIOS" above "USA". The lines make a stop to reveal a U.S. flag motif.


  • There is a version where this logo is up-close.
  • In 2001, there is a wider version of this logo.
  • Starting in 2000, this logo became the ID for "USA CABLE ENTERTAINMENT" with "CABLE ENTERTAINMENT" under the logo. Also, the logo became filmed. "distributed by" usually appear above the logo. It may also be seen in videotaped form too.
  • In 2000, the phrase "in association with" has been shifted from the center to the left of the logo with shadow effects on the names. The flag "waves" in this version.
  • There was a still shot version without "Distributed by" above the cable variant, which can be seen on Tremors: The Series.
  • There was another still shot of the 1998 version seen on the short-lived series, Payne and Brother's Keeper.
  • On USA Network TV movies from 1998-1999, a still/filmed version of this logo appears.

FX/SFX: Lines streaking.

Music/Sounds: Sound of a "whoosh", the end title theme of any show, TV movie, generic music on NBC, CBS and ABC, or none.

Availability: Common.

  • The Studios USA variant appeared on network and syndicated shows of the time such as Law and Order episodes from the era, The Agency, season 1 of The District, Jerry Springer and Maury, among others. Reruns of the latter two shows will however have the NBCUniversal Television Distribution logo. It was previously seen on Crossing Over with John Edward on Sci-Fi Channel (now Syfy). The cable variant appeared on shows and made-for-TV movies usually produced for USA Network and Sci-Fi Channel, such as Peacemakers (in which the prints retains it), seasons 1-2 (and the first 5 episodes of season 3) of Monk on MeTV and on at least two season 1 episodes of Sitting Ducks last aired on the now-defunct Qubo network. Made-for-TV movies with this logo includes Helen of Troy, Prancer Returns, Terminal Invasion, Spartacus (2004), and the Battlestar Galactica miniseries, among others.
  • The version without "Distributed by" was seen on the 2000 TV movie Cabin By The Lake.
  • The Studios USA version can be seen on 1998-2002 seasons of Law & Order on DVD (not on the Sundance airings, which use the 2004 NBCUTVD logo, nor on local reruns, which use the 2011 NBCUTVD logo), 1999-2002 seasons of Law & Order: SVU on MyNetworkTV, the final two seasons of Hercules: The Legendary Journeys on TeleXitos, H&I, and when last aired on the Hub Network (before the rebrand to Discovery Family). It was also seen on Arrest & Trial, which last aired on the now-defunct Fox Reality Channel.
  • It also appears on Xena: Warrior Princess on DVD starting on season 4, some season 2 episodes of New York Undercover last seen on Centric (now BET Her) (plastering the 1991 Universal Television logo), and was also seen on The Mummy: The Animated Series, in which Peacock's prints and DVD releases retain this.
  • The still/filmed variant of Studios USA is extremely rare, as it can be only found on original airings of TV movies produced for USA Network from 1998 to 1999, like Every Mother's Worst Fear or The Color of Courage. Home media releases and reruns of these films removes this in favor of the 1997 Universal Pictures logo at the start of the film.
  • It was also seen when ABC briefly aired season 1 episodes of USA Network's Monk in 2003.
  • Strangely, the Cable Entertainment logo was spotted at the start of a Roku Channel print of Joe Gould's Secret (2000), following a 1997 Universal Pictures logo and as a result plastering the USA Films logo that was originally used on that film.

Editor's Note: None.

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