ABC Television (UK)

From CLG Wiki

Logo descriptions by
BigRene2, and TrickyMario7654

Logo captures by
VofDoom, Sagan Blob, and others

Video captures courtesy of
AnotherGaaraFan1 and Logo Archive

[edit credits]


Associated British Corporation, owned by cinema chain ABPC, was the third ITV station to take to the air (after Associated-Rediffusion and ATV). It broadcast to the English Midlands and the North of England on weekends, commencing in the Midlands on February 18, 1956, and in the North of England on May 5 of the same year. After a slow start, the company became renowned for having a strong corporate identity and a large range of popular programs, including The Avengers, Armchair Theatre, World of Sport and Britain's first teenage music show, Oh Boy!. But in the 1967 franchise round, the weekday/weekend splits in the Midlands and North of England were removed, with ATV and Granada Television going seven days in the Midlands and the North West of England respectively and the Yorkshire area passing to the new Yorkshire Television, and ABC's hopes of obtaining the London weekend franchise were dashed by David Frost's London Television Consortium, which became London Weekend Television. The Independent Television Authority however, did not want ABC to disappear from the scene, and thus arranged a "shotgun marriage" between it and Rediffusion - creating a new London weekday station, Thames Television. ABC's final day of broadcasting was July 28, 1968, with Thames commencing two days later.

1st Logo (February 18, 1956-1958)

Logo: On a black background, we see a downward-pointing triangle containing "ABC" at the top, and a bar with slanted ends across the middle of the triangle with "TELEVISION" inside it. We also see the word "presents" below the triangle.


  • Starting in 1957, the "presents" text would be in a Mistral font and is on the bottom tip of the triangle. The logo is also bigger.
  • At the end of programming, "presents" would be replaced with "Network Production" with "An" above the logo. Sometimes, this text would also be in capitals.
  • An in-credit version with "Filmed Production" also exists for the above variant.

FX/SFX: None.

Music/Sounds: Three "chimes" based, perhaps unsurprisingly, on the musical notes A, B and C, followed by three drumbeats. Composed by Bob Sharples.

Availability: Extinct, as with other old logos in the UK. There is a Flash remake of this on

Editor's Note: None.

2nd Logo (1958-1964)

Nicknames: "Propeller Triangle", "The Triangle", "Triangle of Doom"

Logo: On a black background, three triangles drop down one-by-one at a fast pace, leaving line trails as they drop. The first triangle reveals an “A”, the second reveals a “B”, and the last one reveals a “C”. They join together to form a large white triangle with what looks like a black propeller inside. “PRESENTS” or “NETWORK” quickly unfolds below, letter-by-letter.


  • The closing variant was a caption slide of the logo, with "an" above the triangle and "PRODUCTION" below the "ABC". "NETWORK" may also be below "ABC" as well.
  • One opening variant had "NETWORK" appearing first when the Propeller Triangle was forming before the film splicing to the completed logo with "PRESENTS" under it.
  • A still version exists, in both B&W and color. The colored version has a white propeller, which appears to be in 3D judging from the shadows, and (starting clockwise) the triangles were yellow, red, and blue respectively.

FX/SFX: Animation that's not bad for 1958.

Music/Sounds: Same as the 1st logo, with the "chimes" sounding as the letters are revealed after the triangles drop. There are three different variations on the chimes. They're nicknamed "Twinkling" (had the chimes in a high pitch and lacked the drums at the end), "Clunky" (the most familiar Version), and "Definitive" (which was a variation of "Clunky").

Availability: Rare. It exists on DVDs of The Avengers (the 1962 and 1963 seasons). Also has a Flash remake on This was also used by ABC to introduce certain productions in their theatres, so it can also be seen on Halas & Batchelor shorts.

Editor's Note: None.

3rd Logo (1964-1968)

Nicknames: "Propeller Triangle II", "Zooming Triangle", "Triangle of Doom II", "The Triangle II"

Logo: On a black background, we have the same triangle from before zooms-in towards us and disappears. One by one, three triangles drop at a fast pace (this time, not forming trails like before). The first one reveals an “A”, the second reveals a “B”, and the last one reveals a “C” (all in a different font). They join together to form the same shape, then “presents” or “Television” (also in a different font) quickly zooms-in.


  • In some cases, this logo appeared without "presents" zooming-in.
  • A variant with "Television" replacing "presents" has also existed.
  • "Production" is attached to the logo when used at the end of programming.

FX/SFX: Almost the same as the 1st logo, but with the triangle zooming in and the word zooming in.

Music/Sounds: Same as the 1st logo. Again, the "chimes" sound as the letters are revealed. The only difference is there is a shorter pause between the chimes and the drums.

Availability: Found on The Avengers '64 DVD set; the ABC Production variant is on all episodes of The Avengers from the 1964 (last Catherine Gale) and 1965 (B&W Emma Peel) seasons. Again, it has a Flash remake on

Editor's Note: None.

4th Logo (1966-1968)

Note: This was used as a closing logo.

Logo: On a black background, we see the letters:


in the center of the screen, with "ABC" in red, The letter "C" in "ABC" then slides onto the "A" and "B" and the word "production" wipes out from the right, then the logo dramatically zooms out, then the letters "B" and "C" slide downwards and then reveal the words:


The logo then fades out.

Variant: In 1968, the red letters were changed to yellow.

FX/SFX: The letters sliding and the logo zooming out, sorta simple.

Music/Sounds: The closing theme of the TV show.

Availability: Can be found at the end of every color episode of The Avengers when reran on television and on DVD. The color episodes were produced by the Associated British Corporation for airing on overseas networks between 1966 until the ITV franchises changed in 1968 (the original UK airings would of been in B&W).

Editor's Note: None.

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