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AMC Theatres is an American movie theater chain, founded in 1920 in Missouri, United States. Since 2016, they are the largest global film exhibitor. AMC and competitor Regal Cinemas co-founded and previously owned the movie studio Open Road Films.
1st Opening (1979-1989)
Nicknames: "Hollywood Triumphance"
Logo: On a black background, a blue/yellow flash appears. 10 saturated black and white photographs of celebrities, popular in the New Hollywood era, zoom in on a blue circle outline while a white shine is revolving around the circle. After the last one (Charlie Chaplin) appears, the circle turns sideways revealing an outline of a projector. The shine starts to eliminate the outline and creates a red A in its signature design. A filmstrip comes from the bottom and goes next to the A forming the outline of the M. the filmstrip gets removed and makes the M red. The same happens for the C except it comes from the top of the screen. Several white curved-edged rectangles zoom in around AMC and centers the logo. Stars appear on the bottom forming THEATRES. A bright light appears on the A and C. "Our Feature Presentation" fades in one by one with the music. That text is also blue. A bright light fades on the A and shines along with the M and C. The logo fades to black.
Previews Variant: A bright blue light appears with the text "Now Showing or Coming Soon to an AMC Theatre". This would show before the film, to advertise 3-4 trailers in the theater.
FX/SFX: Light flashes, photographs zoom in and a projector rotates, sparks form the AMC logo. Awesome animation. This logo was designed by Cinema Concepts and animated by Barbara Garner, with footage from the Cascom Select Effects Library.
Music/Sounds: An abridged excerpt of the orchestral tune "Olympic Champion 1" by Keith Mansfield, 1978.
Availability: Extinct. Seen at numerous AMC cinemas from the time period. 35mm prints of this can be found on eBay or through film collectors and projectionists.
Editor's Note: It's not as advanced as the next logos, but this is still a nice logo and a favorite of those who went to AMC cinemas at this time.
2nd Opening (1986-1990)
Nicknames: "A Night Out at the Movies"
Logo: We start off with live footage of an '80's AMC theater (AMC in it's font as the last logo) with a sign saying: AMC 6 theaters with cars pulling in the parking lot and people walking in. The camera gets a close up into the logo. The camera cuts to AMC in it's font from the last logo on a gold sign. It then cuts to a girl in the lobby. Wearing a uniform speaking into the microphone. It then cuts to a couple across from the girl working. It cuts to the movie ticket printing out and a hand grabbing it. The person hands it over to an usher letting them in. It cuts to them buying some popcorn at a stand inside the theater with another worker talking to them. It cuts back to the two who grab the popcorn bucket. It then cuts to a close up of popcorn popping and popcorn in its bucket. The two then walk away with the popcorn and goes inside there cinema. Inside, other people are sitting down from old to young. They then put down their drink and cuts to another couple kissing and a family with a little girl smiling. It then cuts to the screen where A, M, and C fade in timing of the music along with the (R) symbol on the side all in chrome. The logo shines while "There is a difference" in cursive is being written below. The logo fades to black and "Feature Presentation" fades in written in cursive and fades out.
Variant: For the previews variant, it animates differently. On a black background, "There is a difference" in cursive fades in one by one. After, it cuts out and starts zooming out from the back of the A from AMC flipped. The logo turns 180 degrees in the same AMC from an angle and a different chrome color shinning. PREVIEWS zooms in under the logo and fades to black.
FX/SFX: The live action footage of the cinema and the text fading in, shinning, and written in. The previews variant has the "There is a difference" text zooming out, the AMC logo turning, and previews zooming in fast.
Music/Sounds: A synth orchestra theme.
Availability: Same as the last logo.
Editor's Note: A solid logo with neat usage of live-action footage.
3rd Opening (1990-1991)
Logo: We start off by seeing 10 filmreels, 5 on each side rotating. Text flies by the top of the reels. The camera cuts to the top view of the reels: 2 on the top, 3 on the bottom and the other 5 are flipped on the other side. The text reads: "There is a difference" going in between the reels from right to left. As the text disappears, the reels start separating as the AMC text in a glass outline appears. The camera turns to face the front of the text while a laser draws the outline in red. When the camera stops turning, "Feature Presentation" flies in from the right while a yellow circle with a trail flies in from the right, going through the text. Other yellow dots, circles, and squiggly lines all fly in. The logo shines for a bit while the star at the bottom right corner spins. The logo fades out.
Trivia: This was done by Metrolight Studios. The equipment and software employed are a Silicon Graphics IRIS 3130, Silicon Graphics Personal IRIS 4D/35, Alias/Wavefront Advanced Visualizer, and Parallax Matador.
FX/SFX: The filmreels spinning, the AMC outlines, and the shapes at the end. Awesome and advanced CGI for the time.
Music/Sounds: Another synthesized theme, with a choir at the end.
Availability: Same as the last few logos.
Editor's Note: None.
4th Opening (1991-1994)
Logo: We start by fading into a shot of a filmreel in a silver case with AMC with a red outline on top. A label below reads "Feature Pres." while a spotlight shines on it. The camera zooms out while the case spins and shakes. The case pops open while an anthromorphic figure made of filmstrips (named Clip, who was AMC's mascot from 1991 to 2009) flies out. He flips and lands while he is shaking his head. He waves his film hand at the case as a filmreel pops out and bounces with him while he walks on the purple floor. While they are walking, a film reel is shown sideways behind them with the text saying "There is a difference". Clip jumps and when he lands, his waves his film hand around him leaving a trail of blue light. The camera cuts to the floor turning sideways as he jumps on the filmreel and flies away. While that is happening, the AMC logo begins to draw itself in from left to right. A few mare circles of yellow and red appear on the bottom right of the screen. A gold rectangle flies in from the bottom with the text "Feature Presentation on it. The copyright mark appears of at the end of the C. Clip flies past the logo and through the screen leaving a trail of stars behind.
Previews Variant: TBA
FX/SFX: Clip and the filmreel, and the AMC logo drawing itself. More great CGI from Metrolight Studios.
Music/Sounds: A bass, which transitions into an orchestra theme as Clip flies on the filmreel.
Availability: Same as the last few logos.
Editor's Note: None.
5th Opening (1994-1996)
Nickname: "Clip II"
Logo: We start off as we see Clip who is much more gold than usual, flying around on the filmreel. The building is all golden filmreels with filmstrips moving from many film cameras on the sides. There is also filmreels moving on the ceiling. In the far distance, AMC is shown under spotlights while "THERE IS A DIFFERENCE" is shown underneath while filmstrips pass over it. Clip stops in front of the camera and starts flexing his film arms. He leans on the right side and falls off the filmreel as it races to catch him. The camera cuts to a hole where filmstrips circle around and lights are shown. Clip is still falling and the filmreel races to catch him. The camera cuts again to the same room in the beginning but zoomed in. The filmreel positions itself as Clip falls onto it. He gets up with a sigh of relief. While that is happening, AMC in gold lines is drawn in from the bottom behind him. A red outline drops in behind the text and the logo is drawn a thicker red outline. Clip then flies from right to left while "Feature Presentation pops in one by one. The (C) symbol appears again beside the C. Like the last logo, Clip flies past the logo and through the screen. The logo fades out.
Variant: A Previews variant exists. We start off by fading into a purple gradient background. A cup of Coca-Cola is shown as the camera pans up, we see that the cup has a straw and the cup is full of the drink. The drink is getting sucked in the straw as the camera pans up to see Clip sitting on the filmreel drinking from the straw. He gets surprised and gives a sighed expression. The camera starts to pan up as Clip stands up and flies away, leaving a star trail behind. While that happens, the logo is drawn in like the last logo but it is sped up. Silver lines fill up the logo. Clip flies by the logo from right to left leaving "Previews" behind him. The logo fades out.
FX/SFX: The filmreels moving, the AMC logo forming. More fantastic CGI from Metrolight Studios.
Music/Sounds: An orchestral theme, ending with the same jingle from the last logo.
Editor's Note: None.
6th Opening (1996-2002)
Nicknames: "The Orchestra", "Clip III"
Logo: We start by fading in into a theatre with pillars and stars on the side. A ledge extends out showing a music stand with AMC in its signature font on the back, music book, wand, and Clip wearing a black bow tie. A spotlight shines on him as he takes a bow. He opens up the book and turns the pages to a song called: "There is a difference!". He stretches out his bow tie and taps the wand on the stand. As soon as he starts to conduct the piece, he finds four 8th notes hanging and then all the notes fall down to the bottom of the stand. He scratches his head and blows off the papers of the book. He then waves his wand around shining a blue light and shoots it at the front. The light goes out of the theatre and into the sky. Other colors (purple, orange, and green) are there as well. A big explosion appears forming AMC in its signature font with the letters outlined and the inside in silver. "FEATURE PRESENTATION" appears under the logo while the logo is zooming in with a stars all around, a la the Star Cinema 4th logo. The logo then fades to black.
- Previews: We start by zooming into the theater without Clip at the stand. The camera zooms through the top and to a AMC sign in the same font as the FP logo but with the copyright symbol. " Previews" in yellow cursive lights up on the sign. The logo cuts to black.
- In 1998, an anniversary FP logo is used celebrating a century of movies: It starts by showing a picture of AMC in it's FP form with "Salutes" underneath in silver on a black background. It then cuts to another set of text in yellow saying "AFI's 100 YEARS 100 MOVIES" with a red star on the left side of AFI, tilted. Another set of text fades in on top saying: "Celebrating A Century Of American Cinema". It cuts to a clip (unknown film) where (unknown character) says: "Lets all, go to the movies!" It then fades to a footage of the Radio City Music Hall marquee. It cuts to an AMC theatres sign from daytime to nighttime, the outline of AMC glows yellow. t then cuts to an updated footage of the 2nd logo without the popcorn popping, then there's a timelapse of people filling up the seats. Then we see shots of an audience, including a group of people, a couple with the husband feeding popcorn to the wife, another couple kissing, and the audience clapping. Then a film starts to play and the audience reacts to it. Here it is in order:
Raiders of the Lost Ark: young girl has a shocked face
Independence Day: the audience reacts like they are in a earthquake
Star Wars Episode IV: A new hope: A father and son watching, son jumps and puts his eyes on fathers arm
Jurassic Park: The audience jumps,
E.T. The Extra-Terrestrial: A young boy smiling,
Mrs. Doubtfire: The audience laughing,
(Unknown film), A Woman crying,
(Unknown film), A woman crying and blowing a tissue,
(Unknown film), A man with a shocked face,
Rocky: The audience clapping and cheering.
After this, it cuts to the last 3 seconds of the FP logo.
FX/SFX: Yet another great CGI effort from Metrolight Studios.
Music/Sounds: First, an orchestra tuning, and as the notes drop from the stand, another orchestra theme plays. Composed by Phillip Pelletier.
Editor's Note: None.
7th Opening (2002-2009)
Nicknames: "Clip's Last Stand"
Logo: We start off by seeing a light turn on inside a purple wall hollowed in a yellow wall. The camera starts to turn left as we see more of the wall yellow and covered with lights. It turns and stops at a bag of AMC popcorn and 2 AMC drinks, all have pictures of Clip on it. A yellow light shines and heads towards the drink in the middle. Suddenly, Clip jumps out of the drink and lands on the left side. Just like the 5th logo, he is much golden. He shakes himself to get rid of the water on him. He looks at the cup and bangs his film hand on it. Suddenly, a yellow/purple flash appears. AMC in red and Theaters in yellow appears on a purple background. "Experience the difference" is written below from left to right in cursive. Circles are drawn in along the logo and shines. The logo then disappears via a yellow flash disintegrating through the screen as "Feature Presentation" appears on that same background in yellow over a darker, purple, cursive F on the background close to the left. The logo then fades out.
Previews Variant: We start off on a purple gradient background as we see Clip holding a bubble, levitating on a set of purple, blue, and yellow rings. He turns around facing the camera. He is now making the bubble levitate along with the rings. He walks away as the rings rise up out of the screen and the bubble levitating. The AMC logo is drawn in along with it's decorations. The bubble zooms in and "Coming soon" fades in on top of the text. The logo then fades out.
FX/SFX: Another great CGI effort.
Editor's Note: This was sadly the last AMC opener to have Clip as a mascot, but it's nevertheless a great note to end out on.
8th Opening (2009-2013)
Nicknames: "AMC Beyond", "AMC Nature"
Logo: We start off with people gathered inside at an AMC theater. The camera focuses on 3 people: On the right is a girl with long blonde hair wearing a light blue shirt, a brown coat, brown pants, and holding an AMC branded drink. In the middle is a dark colored girl with black puffy hair wearing a pink t-shirt, a white shirt, gray pants, and holding an AMC branded bag of popcorn. On the right, is a slightly dark boy with black short hair wearing a blue t-shirt, a white hoodie, black pants, and holding a drink and a bag of popcorn, both AMC branded. The camera zooms in on the girl on the left taking a zip from the drink. Vines start growing from behind the seat. The camera cuts to an angle from the girl where the people behind them disappear and trees grow in the back. The ground starts growing grass as vines grow along the seats and grass grows out of them while a firefly flies around her. The screen fades away as the roof unfolds to starry night sky. The camera cuts to the ground where the seats in front of them fold into the ground and grass grows on top. The camera cuts to the front view of the people as flowers of all colors start blooming in front of them. The three people start getting lifted from the ground in their seats by wood. The camera cuts to the girl on the left smiling while fireflies fly around her as she is getting lifted. The camera cuts to the boy on the right smiling and taking a drink while fireflies fly around him. The camera zooms out far to reveal them risen in the air watching over the hills as AMC in white appears in the sky over a city with the sun setting. More flowers appear on the bottom right hand corner and move like filmstrips. The logo cuts to black.
Previews Variant: The camera pans down from a starry night sky to reveal the three people from before entering the theatre with AMC on top of the marquee, letters spaced out and "Coming soon" written on the marquee. The logo fades out.
Editor's Note: This is the first AMC opener to not have a "Feature Presentation" descriptor in it. While some have criticized this opener due to not having Clip, it's still a fantastic logo that's a great blend of CGI and live-action.
9th Openings (2013-2017)
Editor's Note: TBA
10th Openings (2015-2017)
Editor's Note: TBA
11th Openings (2017-present)
Editor's Note: TBA