AMLF (France)

From CLG Wiki

Background: AMLF (Agence méditerranéenne de location de films) was the distribution company of Pathé, which operated from 1972 to 1998. In 1998, AMLF and Guild Pathé Cinema were merged to form Pathé Distribution.

(1972-1998)

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Logo: On a black background, we see blue stripes coming from the left and right from the screen. They merge, stripe by stripe, until "amlf" in the bubbly script font, is formed.A white outline then appears around the whole thing, and "PRESENTE" appears below the logo.

Variant(s): On some movies, the text "PRESENTE" is missing. On its early years, the background was blue. An different logo is known to exist. On a dark cloudy background, several ribbons (2 in red, one in pink, and the last in light blue) come in and wrap around the screen, forming the logo. The background continues to zoom in. An extremely rare longer variant exists, in which the background is dark blue and the AMLF logo, once formed, has its outline form in a spiraling trail. It slightly zooms in with a trail effect as well.It appeared onPinot, simple flic. There is a version of the above variant that just has the logo zooming in without any effects, and the outline fades in.

FX/SFX: The logo forming.

Music/Sounds: None, or the movie's opening theme.

Music/Sounds Variant: On Didier, we hear director and lead role Alain Chabat excitedly breath like a dog, before saying "AMLF". On French prints of Raw Deal, the music of De Laurentiis Entertainment Group's first logo is heard, most likely due to a plastering error.

Availability: Quite common, as the logo is mostly kept intact on reprints. It is seen on The Three Brothers, La Cité de la Peur, My New Partner, Germinal, The Bear and Associations de malfaiteurs, among others.

Editor's Note: None.