Amazon Originals

From CLG Wiki

Logo descriptions by

Video captures courtesy of
JilBluRay3D50s and Pepsi9072

[edit credits]


Amazon Prime (Prime Video in some countries) in Amazon's streaming video service which was started in 2006 as "Amazon Unbox".

1st Logo (2015?-2017)

Nicknames: "The Smile", "The Prime Smile", "Rotating Smile"

Logo: The Amazon smile logo swings in from an anti-clockwise direction along with a green vertical line to the left of the logo. The logo then rapidly spins the rest of the way around to reveal the Amazon logo (with the "O" replaced by a green play button) with "Originals" below in a stacked format and the green line now to the right of the logo.

Variant: One variant has the word "Kids" slide out from behind the green bar once the logo finishes animating.


Music/Sounds: A three-note synth jingle.

Availability: Common. Seen on older Amazon Prime shows, such as the 1st season of The Expanse; though early season 1 episodes of The Grand Tour have begun plastering this with the next logo.

Editor's Note: None.

2nd Logo (2017-2020)

Nicknames: "The Smile II", "The Prime Smile II", "Blue Smile"

Logo: On a blue-black gradient background, the silver, 3D words "PRIME ORIGINAL" in a spaced out sans-serif font appear. The Amazon smile symbol draws itself in below in light blue as the letters turn white. Finally, the smile zooms into the camera as the logo fades to black.

Variant: From late 2019, the logo reads "AMAZON ORIGINAL".

FX/SFX: All CGI once again.

Music/Sounds: Same as the previous logo.

Availability: Common. Seen on Amazon Prime shows from 2017-2020 such as seasons 2-4 of The Expanse, Dino Dana, Britannia, The Marvelous Mrs. Maisel, The Boys, Homecoming, Tom Clancy's Jack Ryan, Hanna, Modern Love and is now even plastering the previous logo on some shows.

Editor's Note: None.

3rd Logo (July 2020-)

Nicknames: "The Smile III", "The Prime Smile III", "3D Smile", "StudioCanal Amazon", "AmazonCanal"

Logo: Through streaks of light, a la similar to the 2011 StudioCanal logo, we see a metallic Amazon smile. The words "AMAZON ORIGINAL" in the same style as before zoom out from beyond the camera as the streaks fade away.. The smile and the words glow in time with the three-note jingle.

FX/SFX: All CGI once again.

Music/Sounds: A dramatic re-orchestration of the previous logo's theme.

Availability: Brand new. Seen on Amazon Prime shows from July 2020 onwards, such as The Expanse starting with the 5th season to onwards, season 6 of Vikings, Truth Seekers, Upload, Alex Rider, Utopia, Hunters, Zero Zero Zero, All or Nothing: Tottenham Hotspur, Breathe: Into the Shadows, Bandish Bandits and Paatal Lok.

Editor's Note: None.

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