Behaviour Interactive (Canada)
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Behaviour Interactive was founded in 1997 after the merger of Megatoon and Multimedia Interactive, both of them owned by Malofilm. In 2000, the company was renamed A2M (Artificial Mind & Movement) but was reverted back in 2010 due to overcomplexity and the fact that "A2M" can be interpreted as an inappropriate meaning. Behaviour is the largest independent Canadian video game studio (based in Montreal) working mainly on licensed titles.
1st Logo (1997-1999)
Nickname: "The Abbreviation"
Logo: On a white background, we see the black text "b'heivijə(r)" in a black-outlined rectangle. At the bottom-right of the rectangle is another small box with the text "Behaviour Interactive" in it.
Availability: Used in Jersey Devil (1998) and Bugs Bunny: Lost in Time (1999), both for the PlayStation, the latter also for personal computers.
Editor's Note: None.
2nd Logo (2000-2010) (as A2M / Artificial Mind & Movement)
Logo: The logo looks like a custom circular figure with the name "A2M" below. There are many variants for each game. Early games have the full name below, several later games for portable platforms also have the full name in two lines, placed right to the figure.
FX/SFX: Depends on the variant.
- 2000: The Grinch: The first used version, it has the brown figure and full name underneath.
- 2002, 2004: Monsters, Inc. and Carmen Sandiego: The Secret of the Stolen Drums: A white dot appears and jumps three times, creating letters of A2M, which appear spinning with green dust and then back to normal. Then the dot creates the circular figure.
- 2004: Scaler: Two lizards come and walk until one of then bites the tail of another. Then they chase each other and swirl into the A2M logo.
- 2005: Ed, Edd n Eddy: The Mis-Ed-Ventures (consoles): On a black background, Ed and Eddy (characters from Ed, Edd 'n Eddy) (Ed and Eddy) come in, Ed holding half of the A2M circle. Ed puts up the logo, in the process snagging Eddy on the circle. Ed runs back with the other half of the circle, with Edd/Double D already stuck on this half.Ed spins the logo, causing Edd and Eddy to spin with i. Both of them are flung off and Eddy crashes into the camera causing a fade to white, After it fades, the completed logo with A2M is shown as the circle slows down. The logo keeps on spinning until it slows down.
- 2005: Ed, Edd 'n Eddy: The Mis-Ed-Ventures (Game Boy Advance version): A jawbreaker machine is shown. The handle of it clicks once, An average Ed Edd 'n Eddy oversized jawbreaker comes out of it and smashes into the camera. As it falls off the A2M circle is revealed in the hole in the camera it formed. "A2M" appears one by one as Ed is heard laughing.
- 2005: Scooby-Doo Unmasked: We see white shadows of main characters walking with a flashlight. They notice the Warner Bros. shield, then the THQ logo, and the light breaks off. When it lights again, we see the A2M logo. It unveils and turns into two ghosts which scare everybody out.
- 2005: Kim Possible 3 for Game Boy Advance: The green logo appears on a grid.
- 2005: That's So Raven 2: Supernatural Style: The logo and background are red.
- 2006: Monster House: The logo appears through the moving wooden circles, which combine and attach together. The dot inside the logo resembles the moon.
- 2006: Teen Titans: A superhero flies along the moving red and black lines, and sends the disc flying. The disc returns and becomes the logo.
- 2007: High School Musical: Sing It!: Four dots come and merge into single dot, which unveils the logo with misty red color. Then it collapses back.
- 2007: Spider-Man: Friend or Foe: The logo is steel blue, with blue glow behind and full name below.
- 2008: Kung Fu Panda: Legendary Warriors: The white logo blasts into the red background with multiple flashes and weapon sounds.
- 2009: Indiana Jones and the Staff of Kings: We zoom through the jungle to the golden temple statue, which holds the mystic circle. The logo appears on the circle.
- 2009: WET: We see an old wooden ring colored red and surrounded by standing bullets. A scorpion attacks the camera closely and is shot several times. We then see the logo from the top and all bullets fall, leaving only the wooden background with the logo.
- 2010: Scene It? series: The logo is formed by orange dots. The full name then appears to the right.
Availability: Seen on the games named above.
Editor's Note: None.
3rd Logo (2010-2013)
Logo: We see many blue-colored transparent crystals quickly panning over a dark space, showing the glowing logo among them, which looks like big bE and "HAVIOUR" below it. The crystals move further and hide the logo from view, the logo fades out at the moment.
FX/SFX: The crystals moving and the logo shining.
Music/Sounds: An echoed piercing sound which develops into a whoosh and fades out.
Variants: There are several different variants on earlier games
- On Rango (2011), the logo is burned on the wood.
- On Victorious: Hollywood Arts Debut (2011), the logo is gray and blue.
- On Alvin and the Chipmunks: Chipwrecked (2011), we see big white bE and "HAVIOUR" in red.
Availability: Was seen on Voltron: Defender of the Universe (2011) for Xbox Live Arcade, Ice Age: Continental Drift (2012), Wipeout 2 (2011), and other pre-2013 releases. Custom variants seen on three earlier games are listed above.
Editor's Note: None.
4th Logo (2013-present)
Logo: On a sky blue and white background, we see a big black box with a big white "bE" on it. It tips itself down to "chase"the letters in "HAVIOUR", which are also white and running away from the box. The box then gains speed as the box squishes the letters, and we see all black for a bit, then the box flips and flies back to reveal the logo on the box behind what is now a completely white background.
FX/SFX: The letters running, the box moving and flipping and the box flying.
Music/Sounds: Stomping sounds are heard when the box chases the letters, when squeak when they run. A big stomp is heard when the box squishes the letters. Then two cello notes are heard as the box reveals the logo.
Variant: On SpongeBob SquarePants: Plankton's Robotic Revenge (2013), the background has a black and white border gradient.
Availability: Common. Seen on Wipeout: Create and Crash (2013), SpongeBob SquarePants: Plankton's Robotic Revenge (2013), and all new games by Behaviour since 2013.
Editor's Note: None.