Bona Film Group (China)

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Background

Beijing Polybona Film Distribution Co. Ltd. (simplified Chinese: 保利博纳电影发行有限公司; traditional Chinese: 保利博納電影發行公司), also known as Polybona Films or the Bona Film Group, is a Chinese production company and distributor of films from China and Hong Kong. It is run as a subsidiary of the China Poly Group, and is one of China's largest share-holding film distribution companies. Founded in 1999, Polybona was the first domestic private firm to receive a film distribution license from the SARFT, but it didn't have a logo until 2005. In November 2003, it merged with the China Poly Group, a wealthy business conglomerate wing of the Chinese military, the People's Liberation Army, to form PolyBona Film Distribution. The company has distributed over 120 domestic and foreign films, including Confession of Pain, Protégé, The Myth, Initial D, and Dragon Tiger Gate, generating over RMB 1 billion (approximately US$130 million) in box office revenue, capturing over 20% of the overall market share for five years running. It has also co-produced over 20 feature films including The Warlords, Red Cliff, Flash Point, and After This Our Exile. It was named "the Chinese Miramax" by Screen International in 2005, and its CEO, Yu Dong, was described as one of "the future’s most influential filmmakers" by The Hollywood Reporter in November 2006. In 2007, Variety recognized the successful growth of Polybona Films, and wrote highly about its transforming from Miramax to Paramount. In 2014 the company had a 10% share of the Chinese box office, earning CN¥3 billion from 12 films released. In 2014, the company was the fourth-largest film distributor in China, with 5.99% of the market. As of April 2015, the company was worth US$542 million. In Q1 of 2015 it had a gross profit of US$45 million, a revenue of US$117.6 million and a box office gross of US$257 million. In November 2015, it was reported that Bona invested US$235 million in TSG Entertainment, resulting in a stake in six films distributed by 20th Century Fox, including The Martian (2015). In 2016 the company had a market share of 9%, with a gross of CN¥3.7 billion (US$532.2 million).

Polybona Films

1st Logo

(2005-2007)

Click here: https://www.youtube.com/watch?v=glGZU4s7s7M This one will be shown at 0:13 to 0:33.

Logo: Lightballs shines to reveal the scenes of the CGI the camera pans after that the CGI gets colored when the camera is about to zoom in into the CGI clouds come out of the CGI and the word "POLYBONA" appears and the Chinese letters zoom in into the logo, when the camera gets closer to the text the background turns to blue and the words "F I L M S " in spaced out letters appears and a purple arc is seen below the word "F I L M S ".

FX/SFX: Amazing and Incredible animation.

Music/Sounds: A powerful orchestrated fanfare.

Availability: Rare. Seen on the very first films from the company, starting with All About Love (2005).

Editor's Note: TBA

2nd Logo

(October 1, 2007-2010)

Click here: https://www.youtube.com/watch?v=5vtLX1zRN24

Logo: Same as before, but the word "POLYBONA" and a purple arc appear the word "POLYBONA" and the same Chinese letters from the previous logo zooms out when the camera gets closer to the text the background suddenly turns to black and the word "F I L M S" in spaced out letters appears and the word POLYBONA turns white with an light blue rectangle inside "POLYBONA" the logo stays still for a few seconds before we all fade out.

Variant: There is a still variant on a white background with more words with it.

FX/SFX: TBA

Music/Sounds: Same as before. On some films, the music is off-sync with the logo.

Availability: First seen in Triangle (2007), and was seen on other movies up until 2010.

Editor's Note: TBA

Bona Entertainment (first era)

3rd Logo

(2009-2011)

Click here: https://www.youtube.com/watch?v=glGZU4s7s7M This one will be shown at 1:04 to 1:09.

Logo: TBA

FX/SFX: Nothing special. It's a still logo.

Music/Sounds: None.

Availability: Short-lived. Seen on Like a Dream (2009), and other films.

Editor's Note: TBA

Bona International Film Group

4th Logo

(2009-2011)

Click here: https://www.youtube.com/watch?v=NL-REn32wIQ

Logo: TBA

FX/SFX: TBA

Music/Sounds: The re-arranged fanfare version of the first Polybona Films logo. On early films, it used the first Polybona Films logo fanfare.

Availability: Seen on some films, such as What Women Want (2011).

Editor's Note: TBA

Bona Entertainment (second era)

5th Logo

(August 18, 2011)

Click here: https://www.youtube.com/watch?v=glGZU4s7s7M This one will be shown at 1:32 to 1:37.

Logo: On a light blue background, we see the word "BONA" in blue text and we see the white spotlight in "BONA" text. Below the word "BONA", we see the chinese characters.

FX/SFX: It's a boring logo.

Music/Sounds: None.

Availability: It's only seen on Overheard 2 (2011).

Editor's Note: TBA

Bona Film Group

6th Logo

(2011-2015)

Click here: https://www.youtube.com/watch?v=XpLxL4zJCzU

Logo: We see the scenes of a CGI, Suddenly we see the new lightballs. Lightballs form a CGI. TBA.

Variants:

  • Starting in 2012, the Chinese characters has now changed.
  • On Flying Swords of Dragon Gate 3D, the logo is in blueish-greenish tint, and it is zoomed in.
  • Some films have the logo shortened.

FX/SFX: TBA

Music/Sounds: The Bona International Film Group 2009 fanfare logo. On some films, the fanfare is shortened.

Availability: Common. Seen on Bona Film Group movies from 2011-2015.

Editor's Note: TBA

7th Logo

(2015- )

Click here: https://www.youtube.com/watch?v=X5HzFhdacww

Logo: Same as the first Bona Film Group logo, but It zooms in on a sky background to reveal CGI words "B O N A", "F I L M", "G R O U P", in blue kanji text. A few seconds later, we see a blue-white spotlight in "B O N A" text.

Variant: Starting with A Dog's Way Home (A Spin-off to A Dog's Purpose), the logo has now shortened.

FX/SFX: TBA

Music/Sounds: Same as before.

Music/Sounds/Variants:

  • Starting in 2019, the fanfare is shortened and it is a little bit different than the other logos.
  • Some films have the fanfare little bit off-sync.

Availability: Current. Seen on new movies from the company, such as A Dog's Way Home (2019).

Editor's Note: This looks like the 2018 Summit Entertainment logo, which looks like the 2013 Lionsgate logo.

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