(Redirected from CBS Television Studios)
On May 15, 2009, two years and eight months after CBS Paramount Domestic Television, CBS Paramount International Television and King World Productions became "CBS Television Distribution" on September 26, 2006, the post-2006 CBS Corporation (formerly the "old" Viacom) ended its three-year licensing rights to the Paramount name and logo from the post-2006 Viacom, which owned Paramount Pictures. As a result, the CBS Paramount Television Group and its network television arm were rebranded as "CBS Television Studios". In addition, the then-revived CBS Paramount International Television was renamed "CBS Studios International", and the revived CBS Productions was reincorporated as its in-name-only unit. For the first time on network television since 1966, the "Paramountain" or anything resembling Paramount's symbol is nowhere to be seen; however, the post-2006 Viacom relaunched Paramount's television division in 2013. New and returning television shows have copyright for CBS Studios Inc. with exceptions of the new seasons of the CSI franchise, which have copyright for CBS Broadcasting Inc. On October 8, 2020, ViacomCBS announced that CBS Television Studios would be rebranded to simply "CBS Studios", as part of a major rebrand that unifies all CBS operations and divisions.
CBS Television Studios
1st Logo (September 8, 2009-January 3, 2021)
Nicknames: "The Zooming Eye at Warp Speed", "The Racing Eye", "CBS Eyemark", "Warp Speed CBS Eyemark"
Logo: On a blue background, we see the CBS Eyemark logo zooming in from the right to the left at warp speed. Then "CBS" (in Akzidenz-Grotesk) with the words "TELEVISION STUDIOS" (in Myriad) below and the Eyemark next to the text zoom out to its distant position and reflections fade in below.
- This logo is available in standard 4:3 and widescreen 16:9 formats
- On shows like Star Trek: Discovery and The Good Fight, the widescreen 16:9 version is cropped to widescreen 18:9 or scope 21:9/2.35:1.
- A sped-up version exists.
- A more common short version starts with the logo zooming out.
- Another shortened version exists where it only shows the finished product of the logo, but it is almost still because the background is still animating.
- A completely still version exists.
- An early version of this has a turquoise background. This was seen on the 2009 revival of Melrose Place and NCIS: New Orleans.
- On Most Dangerous Game, the logo uses the same details from the CBS Broadcasting logo and is seen next to the Blackjack Films, Mayhem Pictures and Silver Reel logos.
- On Console Wars, the logo is set on a TV and is pixelated, and only portions of the blue background are revealed through pixels. The logo glitches near the end.
FX/SFX: The CBS eye zooming at warp speed, and the words zooming out.
Music/Sounds: A 6-note horn/orchestral sounder with a timpani roll and suspended cymbal roll on the second-to-last note and the ringing of a bell at the end; composed by the late James Horner (and bears a vague resemblance to the 2006 CBS Evening News theme). However, some shows would have the end theme tunes accompany this logo, or none at all.
- For the shortened version, it's the last two notes of the theme.
- On some shows like Jane the Virgin, only the last note is heard.
- On the 2018 revival of Magnum P.I., the first note is cut in half.
- On the pilot episodes of the short-lived 2nd incarnation of Melrose Place and Vegas, we hear the 2009 CBS Productions music.
- There is a warp-speed version of the fanfare.
- S6-S9 episodes of CSI: NY have the normal logo with the short music.
- There is another arrangement of the fanfare heard on shows like Extant (season 2 episodes), Zoo, The Neighborhood, and shows co-produced by Warner Bros. Television, Universal Television and Sony Pictures Television. It's basically an altered version of the fanfare: it has the first five notes of the fanfare, but in a higher octave.
- CBS' own network and The CW used their generic themes.
- This debuted on the series premiere of the short-lived 2nd incarnation of Melrose Place (although the CBS Productions logo appears on off-network prints) and The Vampire Diaries on The CW Television Network, as well as other new shows like NCIS: Los Angeles and new seasons of returning shows like the original NCIS, the CSI franchise, the revival of Hawaii Five-0 (beginning with S3) and all others on the CBS Television Network.
- It also debuted on the new season premiere of Medium, once aired for four years on NBC and then on CBS for its final two.
- It also appeared on The Game seasons 4-9 on BET.
- The nearly still version appears on Jane the Virgin and the 2018 revival of Magnum P.I.
- The completely still version appears on the Starz original series Power.
- This logo is now retired due to the CBS Studios rebranding. Strangely enough, this logo can be seen on the VOD releases of season 11 of Blue Bloods for the season premiere, while the CBS airings used the new CBS Studios logo.
- The short version makes a surprise, unexpected appearance on the DVD release of the 2003 made-for-TV movie Finding John Christmas, right after the Viacom Productions logo.
Editor's Note: It's quite generic for a CBS logo. It doesn't look like it was made with much creativity or effort. The fonts also don't match the print logo, which use Helvetica.
2nd Logo (June 25, 2020-January 7, 2021)
Nicknames: "The Zooming Eye at Warp Speed II", "The Racing Eye II", "CBS Eyemark II", "Warp Speed CBS Eyemark II", "CGI CBS Eyemark", "Rotating CBS Eyemark"
Logo: Same as the last logo, but animated differently. On an animating background with different shades of blue, we see the CBS Eyemark, but this time, slightly tilted, zooming in in the same formation as the previous logo. Then it segues into a bright flash, as it dissipates, revealing the text "CBS TELEVISION STUDIOS" (with "TELEVISION STUDIOS" now in a blue-black gradient) rotating into their positions. A white line draws in the center below the logo and the byline "A VIACOMCBS COMPANY" slides in from the line, animating like the Microsoft PowerPoint "Peek In" effect.
Variant: A short version exists, starting from when the eye and "CBS TELEVISION STUDIOS" rotate into position. Seen on The Comey Rule.
FX/SFX: Same as the previous logo, but with the additional rotating and flash effects.
Music/Sounds: The shortened version of the music from the previous logo, or often a long version.
Availability: Rarer than the previous logo, as it was short-lived due to the rebranding to CBS Studios. Can be seen on the second season of the CBS All Access incarnation of The Twilight Zone, the third season of Star Trek: Discovery, Star Trek: Lower Decks and The Comey Rule.
Editor's Note: While the 2009 logo looked professional and had nice CGI for the time, this one looks like it was cheaply recreated in Blender, and the ViacomCBS byline on this logo looks strikingly similar to the News Corporation byline on the logo for 20th Century Fox Television. In addition, with the rebrand to simply "CBS Studios" occurring less than 4 months after this logo's first appearance, this could a placeholder of its successor, which is seen below.
(October 8, 2020-)
Nicknames: "Modern CBS Eyemark", "CBS Eyemark III", "This is CBS"
Logo: On a dark blue background, we see 2 blue circles overlap each other with an outlined circle, also in blue, zooming towards the center. The 3 circles zoom in as the CBS Eyemark logo, also in blue, zooms out. The eye moves to the left as the text "CBS STUDIOS" in TT Norms Pro wipes to the right, and the ViacomCBS byline fades in below. This itself is a variation of CBS' 2020 ID.
- A 3-second short version exists, which starts with the Eyemark zooming out.
- An alternative 2-second short version starts when the Eyemark moving to the left forming "CBS STUDIOS".
- A widescreen 18:9 version exists.
- A scoped version exists, wherein the logo is cropped to 21:9/2.35:1 and the ViacomCBS byline is shifted up.
- An opening version exists. On a black background, we see this white text fading in and out: "A CBS STUDIOS PRODUCTION".
- On Why Women Kill, the opening text reads "A CBS STUDIOS AND IMAGINE TELEVISION STUDIOS PRODUCTION". Also, it cuts in and out rather than fading in and out.
FX/SFX: The overlapping/zooming in of the circles, the CBS Eyemark, and the text wiping. Designed by Gretel. And for the opening variant, it's just the text fading in and out.
- A new, modern arrangement of the 5-note "This is CBS" jingle, with reverse reverb applied to the beginning. This is the same music used in CBS' 2020 ID, and it's composed by Antfood.
- Sometimes, the closing theme plays over, as heard on Your Honor.
- None for the opening variant.
- On the first two season 3 episodes of the 2018 version of Magnum P.I., the 2011 Universal Television and CBS Television Studios jingles are played over this logo due to an editing error.
- On some shows, like All Rise and Legacies, the jingle is sped up.
- On Clarice, only the last 4 notes of the jingle are heard.
Music/Sounds Trivia: At the beginning of this logo, you can hear the sounds of a camera shutter, referring to filming a television show when it's being produced by said company.
Availability: Brand new. First seen on the CBS Studios social pages, and later seen on later episodes of Tooning Out the News, season 7 of NCIS: New Orleans, and season 12 of NCIS: Los Angeles. Plasters both CBS Television Studios logos on Paramount+ (formerly CBS All Access) originals as of March 2021.
Editor's Note: It's simpler, when compared to the previous 2 logos, but it's really effective and well done.