(Redirected from CBS Television Studios)
On May 15, 2009, two years and eight months after CBS Paramount Domestic Television, CBS Paramount International Television and King World Productions became "CBS Television Distribution" on September 26, 2006, the post-2006 CBS Corporation (formerly the "old" Viacom) ended its three-year licensing rights to the Paramount name and logo from the post-2006 Viacom, which owned Paramount Pictures. As a result, the CBS Paramount Television Group and its network television arm were rebranded as "CBS Television Studios". In addition, the then-revived CBS Paramount International Television was renamed "CBS Studios International", and the revived CBS Productions was reincorporated as its in-name-only unit. For the first time on network television since 1966, the "Paramountain" or anything resembling Paramount's symbol is nowhere to be seen. New and returning television shows have copyright for CBS Studios, Inc. with exceptions of the new seasons of the CSI franchise, which have copyright for CBS Broadcasting, Inc. On October 8, 2020, ViacomCBS announced that CBS Television Studios would be rebranded to simply CBS Studios, as part of an major rebrand that unifies all CBS operations.
CBS Television Studios
1st Logo (September 8, 2009-)
Nicknames: "The Zooming Eye at Warp Speed", "The Racing Eye", "CBS Eyemark", "Warp Speed CBS Eyemark"
Logo: On a turquoise background, we see the CBS Eyemark logo zooming in from the right to the left at warp speed. Then "CBS" (in Akzidenz-Grotesk) with the words "TELEVISION STUDIOS" (in Myriad) below and the Eyemark next to the text zoom out to its distant position and reflections fade in below.
- A sped-up version exists.
- A more commonplace short version starts with the logo zooming out.
- Another shortened version exists wherein it only shows the finished product of the logo, but it is almost still because the background is still animating.
- A completely still version exists.
- In this logo's later years, the background was changed to blue.
- On Most Dangerous Game, this logo uses the same detail from the CBS Broadcasting logo.
FX/SFX: The CBS eye zooming at warp speed.
Music/Sounds: A 6-note horn/orchestral sounder with a timpani roll and suspended cymbal roll on the second-to-last note and the ringing of a bell at the end. The theme was composed by James Horner (and bears a vague resemblance to the 2006 CBS Evening News theme). However, some shows would have the end theme tunes accompany this logo, or none at all.
- On the pilot of Vegas, we hear the 2008 CBS Productions music.
- There is a sped-up version of the fanfare.
- S6-S9 episodes of CSI: NY have the normal logo with shortened music.
- There is a new use of the fanfare heard on season 2 episodes of Extant and shows co-produced by Warner Bros. Television and Sony Pictures Television. It's basically an altered version of it.
- CBS and The CW used their generic themes.
- This debuted on the series premiere of the short-lived 2nd incarnation of Melrose Place (although the CBS Productions logo appears on off-network prints) and The Vampire Diaries on the CW Television Network as well as other new shows like NCIS: Los Angeles and new seasons of returning shows like the original NCIS, the CSI franchise, the revival of Hawaii Five-0 (beginning with S3) and all others on the CBS Television Network.
- It also debuted on the new season premiere of Medium, once aired for four years on NBC and then on CBS.
- It also appears on The Game from seasons 4-9 on BET.
- The nearly still version appears on Jane the Virgin.
- The completely still version appears on the Starz original series Power.
- This logo is expected to retire soon, due to the CBS Studios rebranding. But strangely enough, this logo can be seen on the VOD releases of season 11 of Blue Bloods, while the CBS airings use the new CBS Studios logo.
Editor's Note: It's quite generic for a CBS logo. It doesn't look like it was made with much creativity or effort. The fonts also don't match the print logo, which uses Helvetica.
2nd Logo (June 25, 2020-)
Nicknames: "The Zooming Eye at Warp Speed II", "The Racing Eye II", "CBS Eyemark II", "Warp Speed CBS Eyemark II", "CGI CBS Eyemark", "The Rotating CBS Eyemark"
Logo: Same as the last logo, but animated differently. On an animating background with different shades of blue, we see the CBS Eyemark, but this time, slightly tilted, zooming in in the same formation as the previous logo. Then it segues into a bright flash, as it dissipates, revealing the text "CBS TELEVISION STUDIOS" (with "TELEVISION STUDIOS" now in black) rotating into their positions. A white line draws in the center below the logo and the byline "A VIACOMCBS COMPANY" slides in from the line, animating like the Microsoft PowerPoint "Peek In" effect.
FX/SFX: Same as the previous logo, but with the additional rotating and flash effects.
Music/Sounds: The shortened version of the music from the previous logo, or often used a long version.
Availability: Current but might not last. First seen on the second season of the CBS All Access incarnation of The Twilight Zone, but due the rebranding to CBS Studios, this logo's days are numbered.
Editor's Note: While the 2009 logo looked professional and had nice CGI for the time, this one looks like it was cheaply recreated in Blender. In addition, with the rebrand to simply ''CBS Studios'' occurring less than 4 months after this logo's first appearance, it is unknown why this logo exists in the first place, but it is possibly the placeholder of its successor, which is seen below.
(October 8, 2020-)
Nicknames: "Modern CBS Eyemark", "CBS Eyemark III"
Logo: On a dark blue background, we see 2 blue circles overlap each other with an outlined circle, also in blue, zooming in the center. The 3 circles zoom out as the CBS Eyemark logo, also in blue, zooms in. The eye moves to the left as the text "CBS STUDIOS" wipes to the right, and the ViacomCBS byline fades in below. This itself is a variation of CBS' 2020 ID.
Variant: A short version exists, which starts with the Eyemark zooming in.
FX/SFX: The zooming of the circles, the CBS Eyemark, and the text wiping.
Music/Sounds: A new, modern arrangement of the "This is CBS" jingle, with reverse reverb applied to the beginning. This is the same music used in CBS' 2020 ID.
Music/Sounds Variant: On a 2020 episode of the 2018 version of Magnum P.I., the Universal TV and CBS Television Studios jingles are played over this logo due to an editing error.
Music/Sounds Trivia: At the beginning of this logo, you can hear the sound effects of a camera shutter.
Availability: Brand new. First seen on the CBS Studios social pages, and later seen on later episodes of Tooning Out the News, season 7 of NCIS: New Orleans, and season 12 of NCIS: Los Angeles. Currently used in tandem with the previous 2 logos.
Editor's Note: It's simpler, when compared to the previous 2 logos, but it's really effective and well done.