Camelot Entertainment Sales

From CLG Wiki

Logo descriptions by
Jason Jones, Kris Starring, and Jeffrey Gray

Logo captures by
Eric S., Mr. Logo Lord, Shadeed A. Kelly, V of Doom, and CuriousGeorge60

Editions by
Shadeed A. Kelly

Video captures courtesy of

[edit credits]

This article is about the sales division of the American King World. For the Japanese game developer, see Camelot Software Planning.


Camelot Entertainment Sales, Inc. was the barter advertising sales division of King World Productions, Inc. that founded was in 1982. In addition to King World, it also supplied barter services to Merv Griffin Enterprises, MGM Television, MCA TV (until 1993), and Buena Vista Television. It was later renamed as "King World Media Sales" in 1997. Currently, this unit is known as "CBS Television Distribution Media Sales".

1st Logo (1991-1997)

Logo: On a black background, we see a still shot of the Camelot Entertainment Sales logo, which is the giant red word "CAMELOT" with a silver border around the letters and "ENTERTAINMENT SALES" in small white lettering centered underneath the logo.

Variant: Later on, it used the 1993 logo setup with "ENTERTAINMENT SALES" in a larger red print and contained the text "EXCLUSIVE NATIONAL ADVERTISING SALES AGENT, CAMELOT ENTERTAINMENT SALES, INC." underneath the logo.

FX/SFX: None.

Music/Sounds: A cheesy-sounding synth medieval trumpet fanfare that starts with a drum.

Music/Sounds Variant: The later variant used the 1990 King World logo theme.

Availability: Very rare. It was seen on James Bond Jr., Catwalk, (white text) and Bruno the Kid (red text).

Editor's Note: None.

2nd Logo (1993-1995)


Nickname: "City Skyline"

Logo: We see a New York City skyline at dusk (including the pre-2001 World Trade Center). The giant Baker-Miller pink gradient word "CAMELOT" zooms-up from behind the buildings, followed by the words "ENTERTAINMENT SALES", also in Baker-Miller pink, in a smaller typeface.

Variant: A long version exists where the background fades to black.

Trivia: One of King World's headquarters was based in New York City.

FX/SFX: The zooming words, which are simple 2D animation.

Music/Sounds: The same synth fanfare used in King World's "Spotlights" logo.

Availability: Extinct. This logo wasn't widely seen to begin with. So far, the only known appearances of this logo was on MGM and Claster's short-lived 1993 Pink Panther cartoon (the one where he talks), which last aired on Boomerang UK. The long variant appeared on some episodes of Bruno The Kid as well.

Editor's Note: None.

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