DreamWorks Animation

From CLG Wiki

 Standard Logos Logo Variations Trailer Variations 



Background

DreamWorks Animation is an American animation studio which has produced a series of critically and commercially successful computer-animated films, including Shrek, Shark Tale, Madagascar, Over the Hedge, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, How to Train Your Dragon, and Megamind, among others. It was formed by the merger of the feature animation division of DreamWorks SKG and Pacific Data Images (PDI). Originally formed under the banner of DreamWorks SKG, it was spun-off into a separate public company in 2004. Starting with Over the Hedge, their movies were distributed through Paramount Pictures (in turn owned by Viacom), who acquired the rest of DreamWorks SKG in February 2006. However, in August 2012, DreamWorks Animation signed a five-year distribution deal with 20th Century Fox (now 20th Century Studios), a subsidiary of 21st Century Fox Inc. (now owned by The Walt Disney Company), which began after the release of Rise of the Guardians; and whilst in China, the company formed Oriental DreamWorks. On April 28, 2016, Comcast officially announced that it was intended on acquiring DreamWorks Animation for $3.8 billion, valuing the company at $41 per share. The acquisition was completed on August 22 of that year, and became a unit of NBCUniversal. Universal Pictures took over distribution rights of DreamWorks Animation's films shortly after the 20th Century Fox deal ended; and they would release their first theatrical DWA film, How to Train Your Dragon: The Hidden World, on February 22, 2019. As of today however, ViacomCBS still retains the TV (and select streaming) rights to the Paramount-distributed DreamWorks Animation films, which are also licensed by Trifecta Entertainment & Media for syndication.

1st Logo (May 19, 2004-March 27, 2009)

Nicknames: "The Rainbow Balloon Kid", "Little Boy Fishing on the Moon", "Fishing Boy", "Daytime DreamWorks", "DreamWorks Fishing Boy"

Logo: We pan up through a cloudy blue sky at daytime as the familiar DreamWorks crescent moon is seen. A boy (similar to that of the 1997 DreamWorks Pictures logo) flies up onto the moon holding a bunch of balloons, and as he takes his place, he takes out his fishing rod and casts it, while letting go of the balloons. The camera pans further up into a cloud formation similar to the DreamWorks Pictures logo, as the balloons fly up and then pop into the rainbow-colored letters "DREAMWORKS", in its corporate font. The text slightly eases in as "ANIMATION SKG", underneath a blue line, fades in underneath.

Variants:

  • On Shrek 2, there's an early version of the logo where it just says "ANIMATION" underneath.
  • On The Madagascar Penguins in A Christmas Caper, the "ANIMATION SKG" variant of the logo has the boy and the moon above.
  • On Over the Hedge, only the line appears below the name. An extremely rare version of this exists where it has the boy and the moon above; however, unlike the former, this actually wasn't used on any films.
  • Starting in 2006 with Flushed Away, the kid and the moon appear above the text, replacing the two cumulus clouds in the far middle of the logo. On the aforementioned film, however, it simply has "SKG" underneath with lines on the left and right of it respectively, much like the regular DreamWorks Pictures logo. Starting with Shrek the Third, the text reverted back to "ANIMATION SKG".
  • On Madagascar: Escape 2 Africa and Monsters vs. Aliens, there are more clouds than usual and it stays on the moon when the kid releases the balloons, as the name fades in below.
  • On a teaser for Over the Hedge, a weird-like version appeared where the moon is white, the kid doesn't move his legs and the logo is slightly stretched from top to bottom. This can be seen on the DVD for Madagascar.
  • On DWA handheld video games, there is a print version of the logo on a white background.
  • A still version of the logo exists at the end of DWA films.

FX/SFX: Excellent CGI by Pacific Data Images and yu+Co, using an HP workstation with custom 3D software.

Music/Sounds: A majestic and peaceful orchestrated piece, which is adapted from the track "Fairytale" from Shrek. Sometimes, the opening theme is heard or it is silent.

Music/Sounds Variants: On an MBC Persia airing of Shrek 2, the 2012 Universal Pictures logo's music is heard, due to a reverse plastering error.

Availability: Common. Seen on all DreamWorks Animation films from the era, beginning with Shark Tale and was last seen on Monsters vs. Aliens. It was also used as a placeholder home video logo until Over the Hedge. Strangely, it was seen on The Ghost of Lord Farquaad on a Shrek DVD sampler on General Mills packages of Cookie Crisp. It also appears on some video games based on DreamWorks Animation films, except for Shrek 2 and Shark Tale, which use the 1997 DreamWorks Pictures logo.

Editor's Note: This is a gorgeous logo with an equally gorgeous fanfare as well; and it is a favorite of many.

2nd Logo (February 1, 2009, March 26, 2010-June 2, 2017, September 2020)

Nicknames: "Little Boy Fishing On the Moon II", "Fishing Boy II", "Nighttime DreamWorks", "DreamWorks Fishing Boy II", "Fishing for Dreams", "Pre-Comcast DreamWorks"

Logo: In a starry nighttime sky, we see a full violet moon. A shadow appears on it as it turns into a crescent moon, revealing the boy (now in violet) from the last logo sitting on it. He takes out his fishing rod and casts it, swinging it around the fuchsia clouds as the camera pans out. Then, the words "DREAMWORKS" in violet zoom out and spread one-by-one below the moon, ending with "ANIMATION SKG" appearing between two lines in violet.

Variants:

  • On the Super Bowl trailer for Monsters vs. Aliens, the name underneath reads "SKG", much like the normal DreamWorks Pictures logo.
  • There is a 20th anniversary variant of this logo created in 2014. The moon is pushed to the right more to accommodate room for the "2" on the left (with the moon taking the place of the "0" to form the "20") as the word "YEARS" appears underneath. Also, the logo is still and is silent. This can be seen on How to Train Your Dragon 2 and Penguins of Madagascar.
    • On the aforementioned anniversary brand campaign, it starts as normal, but when the boy's fishing hook swings by the screen, it sweeps up letters that form the word "YEARS" which then settle underneath the moon. From there, the number "2" appears to the left of the moon (with the moon taking the place of the "0" to form the "20") and the words "OF DREAMS" and "AND LAUGHTER" fade in below "YEARS" in columns. The DreamWorks text (without the line and "ANIMATION SKG") then fades in above the "20", as copyright information appears underneath the logo.
  • On Mr. Peabody & Sherman, the boy is replaced with Sherman.
  • On Trolls, the logo plays faster, and the ending is cut off, seguing into the custom variant made for the film.
  • On Home, the logo is already formed. The film's variant begins with a blue tube sucking the boy up, then a Boov is deposited and casts the line.
  • On the season 2 trailer for Jurassic World: Camp Cretaceous, the line and "ANIMATION SKG" are replaced with the Comcast byline.
  • A still version exists at the end of their films and most of their shorts.

FX/SFX: The zooming, the swinging of the fishing rod, and the spreading/arranging of the letters. Very nice CGI by DreamWorks Animation Glendale.

Music/Sounds: A dreamy flute/piano/string piece that leads into a re-orchestrated rendition of the last logo's theme. However, it more commonly used the opening theme of the movie. The still version is silent or uses the film's ending theme.

Music/Sounds Variants:

  • On Shrek 3-D re-releases called The Ghost of Lord Farquaad, it has the end of the theme from the previous logo.
  • On Puss in Boots, a flamenco theme is heard.
  • On Trolls, the theme is sung in acapella.
  • On The Boss Baby, there is a music box rendition of the theme.
  • On Captain Underpants: The First Epic Movie, George Beard (voiced by Kevin Hart) and Harold Hutchins (voiced by Thomas Middleditch) hum the last part of the theme.

Availability: Common. It was first seen on the Super Bowl trailer of Monsters vs. Aliens (the actual film has the previous logo), and later debuted officially on How to Train Your Dragon, and appeared on all DreamWorks Animation films from 2010 to 2017. The last film to use this logo was Captain Underpants: The First Epic Movie, which was also the last film to be distributed by 20th Century Fox before Universal Pictures. Despite the logo's retirement in 2017, this made a surprise appearance on the trailer for the second season of Jurassic Park: Camp Cretaceous.

Editor's Note: Another very nicely animated logo from the studio, paying a memorable tribute to those who grew up with the second version of the latter.

3rd Logo (November 24, 2017-)

Nicknames: "Little Boy Fishing On the Moon III", "Fishing Boy III", "Nighttime DreamWorks II", "The Evolution of Animation", "The Day & Night Cycle", "Comcast DreamWorks", "DreamWorks Fishing Boy III", "Fishing for Dreams II"

Logo: On a black background, some blue streaks fill onto the screen, as some painted clouds start appearing, creating a daytime scene. The scene then fizzles with a sunset setting, growing in size from the top-right, as more and more clouds appear, slowly becoming 3D. As we zoom through the clouds, they take on a blue tint as the scenery turns to nighttime. A blue energy forms a white sphere in the center, and the boy on the moon carves onto the sphere, forming the inverted print logo. Clouds blow in from the left and from the right, as the word "DREAMWORKS" forms from light streaks under the logo, followed by the Comcast byline wiping in, as some clouds disappear from the background while some remaining ones slowly move upwards.

Variants:

  • An alternate version exists where it has the print logo on a blue background, which was seen on a 2018 animated short Bird Karma. An inverted version appeared on Trolls Holiday (where this logo debuted).
  • A still version exists.
  • On some current prints of Wallace and Gromit: The Curse of the Were-Rabbit (plastering the 2004-2009 logo), it is bylineless and fades out early.

FX/SFX: Brilliant CGI, mixing 2-D and 3-D animation, this time, not having the boy on the moon actually animate. None for the still and print versions.

Music/Sounds: It opens with a string/flute melody, sounding similar to the previous two logo's music, which then builds into a different triumphant fanfare, ending with a choir. Composed by John Powell. The still version is silent. Sometimes, the opening theme of the movie would be used instead.

Music/Sounds Variant: On some current prints of Wallace and Gromit: The Curse of the Were-Rabbit, the opening theme from the 2004-2009 logo on the aforementioned film plays over it.

Availability: Current.

  • First seen on Trolls Holiday, albeit in a print version; the inverted version of this was seen on the shorts Bird Karma and Bilby (though online prints of the latter onward replaced it with a still version of the standard logo).
  • The standard version was first revealed on the trailer for How to Train Your Dragon: The Hidden World, with the fully animated version debuting on the film itself, and also appeared on Abominable. Will likely appear on The Boss Baby: Family Business as well.
  • This logo is also found at the end of Trolls World Tour and The Croods: A New Age, due to those films having custom variants at the beginning.
  • It also plastered the 2004-2009 logo on some current prints of Wallace and Gromit: The Curse of the Were-Rabbit and may possibly plaster some other films in the future as of this writing.

Editor's Note: This logo pays homage to the evolution of animation, evolving from hand-drawn 2D animation into the 3-D animation of today, and it is done amazingly well.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.