Touchstone Television (2020)

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(Redirected from Fox 21 Television Studios)

Credits
Logo descriptions by
Donny Pearson, Thelogoontherun and Livin


Video captures courtesy of
TakingofPelhamify, Disney Television Studios and Pepsi9072

[edit credits]

This page is for the revived Touchstone Television. For the original Touchstone Television, see Touchstone Television (1985-2007)

Background

On December 4, 2014, the Fox Television Group division of Fox Entertainment Group and 21st Century Fox, Inc. (now The Walt Disney Company) merged two of their network television units, Fox 21 and Fox Television Studios, into a single entity called Fox 21 Television Studios. The company continued operating after Disney's purchase of Fox in 2019. On August 10, 2020, Fox 21 Television Studios was rebranded as Touchstone Television; this served as both a revival of Disney's "Touchstone" brand, and their overall removal of the "Fox" name off of properties Disney inherited from 21st Century Fox. In December 2020, Touchstone Television was folded into 20th Television.

Fox 21 Television Studios

(January 27, 2015-September 18, 2020)

Nickname: "The Typewriter", "Another Typewriter"

Logo: Same as the logo for Fox 21, except the logo types much faster, "television studios." appears below "fox21", the background has an orange tint to it, and no byline is present.

FX/SFX: The words typing.

Music/Sounds: The same as the Fox 21 logo, except the typing sound is faster and a different ding sound is used.

Availability: Common. Seen on cable productions from Fox, such as season 2 of the U.S. version of Sirens, season 2 of Salem and season 3 of The Americans. It makes a surprise appearance on international prints (replacing the Hallmark Channel notice) of the TV movies Karen Kingsbury's The Bridge Part One and Two after the MarVista Entertainment logo. On Audience Network reruns of Sons of Anarchy, this plastered the Fox 21 logo.

Editor's Note: The typewriter format of the logo has been criticized by many in the logo community due to the concept's overuse and overall blandness, especially since it was replacing another logo which didn't use that format.

Touchstone Television

(August 10, 2020, October 6, 2020)

Nicknames: "Yet Another Typewriter", "The Last Typewriter"

Logo: Similar to the Fox 21 and Fox 21 Television Studios logos, but the word "touchstone" replaces "fox21 television studios" and is seen being typed on the paper, then the word "television" replacing the dot at the end pops in below.

FX/SFX: See Fox 21 and Fox 21 Television Studios.

Music/Sounds: The same as the Fox 21 and Fox 21 Television Studios logos; the typing sounds accompany the typing of "touchstone", and the "ding" sound accompanies the appearance of "television".

Availability: Extremely rare. Disney introduced this logo on YouTube on the day the branding was announced, and it was expected to appear on shows formerly produced under Fox 21 by the end of the year; however, this logo was quickly retired due to the company folding into 20th Television just a few months after the announcement. This only appeared on the Hulu anthology horror film Books of Blood.

Editor's Note: While a nice attempt to revive the "Touchstone" brand name, this logo is largely seen as a disappointment due to re-using the infamous typewriter format, and forgoing the iconic thunderball symbol here. It didn't last very long though, as 20th Television folded the company. Thus, this marks the end of the infamous Fox 21 typewriter.

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