Freeform Originals

Background

On January 12, 2016, ABC Family was rebranded as Freeform. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what they did and what they broadcast.

1st Logo (January 12, 2016-January 18, 2018)

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Nicknames: "The Waves", "The Freeform Waves", "Wavy Freeform"

Logo: We see some light blue waves on a blue background as the Freeform logo is seen through it. The waves change color and all of a sudden change to a different view as the letters of the Freeform logo quickly stretch in. The background turns light blue as the waves briefly go into the Freeform logo as a burst happens in the background. Dark waves then briefly go into the logo. The logo ends with waves appearing in the Freeform logo for one final time.

FX/SFX: The fast-paced animation.

Music/Sounds: An electronic tune.

Availability: It can be seen on the VOD release of Shadowhunters.

Editor's Note: This logo is really poorly made, from the unnecessary flashing, to how its design screams style over substance.

2nd Logo (January 12, 2016-January 18, 2018)

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Nicknames: "The Waves II", "The Freeform Waves II", "Still Waves"

Logo: We see waves similar from the last logo, but we see:

THIS HAS BEEN A
FREEFORM
ORIGINAL

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on earlier episodes of Shadowhunters.

Editor's Note: None.

3rd Logo (January 18, 2018- )

Nicknames: "The Circles", "A Little Forward"

Logo: On a black background, several circles quickly scroll down (in red, yellow, green, and blue, respectively). When it stops on the blue circle, a connected "ff" appears one by one, and "FREEFORM" also appears below in a very bold font.

FX/SFX: The very, very fast-paced animation.

Music/Sounds: A tune consisting of claps and a few beeps.

Availability: Current.

Editor's Note: A overall improvement from the first logo.