On January 12, 2016, ABC Family was rebranded as Freeform. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what they did and what they broadcast.
1st Logo (January 12, 2016-January 18, 2018)
Nicknames: "The Waves", "The Freeform Waves", "Wavy Freeform"
Logo: We see some light blue waves on a blue background as the Freeform logo is seen through it. The waves change color and all of a sudden change to a different view as the letters of the Freeform logo quickly stretch in. The background turns light blue as the waves briefly go into the Freeform logo as a burst happens in the background. Dark waves then briefly go into the logo. The logo ends with waves appearing in the Freeform logo for one final time.
FX/SFX: The fast-paced animation.
Music/Sounds: An electronic tune.
Availability: It can be seen on the VOD release of Shadowhunters.
Editor's Note: This logo is really poorly made, from the unnecessary flashing, to how its design screams style over substance.
2nd Logo (January 12, 2016-January 18, 2018)
Freeform Original (2016)
Nicknames: "The Waves II", "The Freeform Waves II", "Still Waves"
Logo: We see waves similar from the last logo, but we see:
Availability: Seen on earlier episodes of Shadowhunters.
Editor's Note: None.
3rd Logo (January 18, 2018- )
Nicknames: "The Circles", "A Little Forward"
Logo: On a black background, several circles quickly scroll down (in red, yellow, green, and blue, respectively). When it stops on the blue circle, a connected "ff" appears one by one, and "FREEFORM" also appears below in a very bold font.
FX/SFX: The very, very fast-paced animation.
Music/Sounds: A tune consisting of claps and a few beeps.
Editor's Note: A overall improvement from the first logo.
|Cox Enterprises Inc.|
|The Walt Disney Company|
|The Bertelsmann Foundation/|
The Mohn Family
|MGM Holdings Inc.|
|National Amusements Inc.|
|Foxtel Management Inc.|
|AMC Networks Inc.|
|Lions Gate Entertainment Corporation|
|Crown Media Holdings|
|beIN Media Group|