HiT Entertainment (UK)

From CLG Wiki

Logo descriptions by
codyfinke, LogosSuper142, Logohub and PAV123

Logo captures by
Eric S. and others

[edit credits]


HiT Entertainment is a British-American children's television company established in 1982 originally as the international distribution arm of Jim Henson Productions called "Henson International Television" (later reincorporated as "HiT Communications plc."). However, following the death of Jim Henson in 1990, the business was sold to several members of the company's management, led by Peter Orton, and reincorporated to its current name to prevent any future confusion between the two companies. Today, HiT Entertainment is owned by Mattel, Inc.

1st Logo (1983-89)

Logo: Same as the Henson Associates in-credit logo, only the "ha!" text is replaced with "hit!" and the lower text is replaced with "HENSON INTERNATIONAL TELEVISION" sandwiched between two lines. Copyright information for Henson International Television is listed below.

FX/SFX: Same as the Henson Associates in-credit logo.

Music/Sounds: Same as the Henson Associates logo.

Availability: Rare. Seen on international prints of The Muppet Show.

2nd Logo (1989-96)

HiT Entertainment.png

Logo: On a gray marble-like background, a silver disc rotates into place. Then four blue lasers strike it from different directions. Then, the camera pans to an aerial view as the word "HiT", in a tall silver font, zooms out from the center from an angle, then rotates to face the viewers. As it does so, the four lasers rotate clockwise and "COMMUNICATIONS PLC" types itself in, in blue.

FX/SFX: The disc, the lasers, and the word "HiT" coming into place, which are solid CGI effects.

Music/Sounds: An eerie gong sound leading into a catchy synth theme with bells.

Music/Sounds Variant: A silent version exists.

Availability: Ultra rare. Can be seen on old Where's Waldo/Wally?: The Animated Series tapes from the era. It can also be spotted on the English dubs of D'Ocon Films' TV series, Basket Fever, and the cartoon Captain Zed and the Zee Zone, among others.

Editor's Note: This logo is a huge favorite, thanks to the music.

3rd Logo (1994-95)

Logo: On a black background, the bluish-grey letters of "HiT" fly outwards to the center to form a result similar to the previous logo, but with thinner letters and no dot. Below it all is "Distributed by HIT Entertainment PLC." in white, sometimes replaced with a black bar and the text changed to match the country's language.

FX/SFX: The letters appearing. Nothing much.

Music/Sounds: None.

Availability: Extinct. This was possibly a prototype logo, and so far, it has only been known to appear on some international prints of season 1 episodes of ReBoot.

4th Logo (December 25, 1996-April 3, 2001)

Nicknames: "HiT Globe", "'90s HiT Globe"

Logo: On a shady gray background, we see the word "HiT" in the same font as last two logos in blue, with "ENTERTAINMENT PLC" written vertically next to the T in white. A hole is cut out in between the letters above the I, which contains a spinning globe. Under that we see the text "www.hitentertainment.com" and "DISTRIBUTED WORLDWIDE BY HIT ENTERTAINMENT PLC". There is a spotlight from the top left of the screen, casting a shadow of the logo on the floor.


  • There is a version where the URL and byline swap places, such as retail episodes of Bob the Builder.
  • There are instances where the logo is just seen with the byline, such as Scandinavian versions of Bob the Builder.
  • A still version of this is seen on VHS releases.
  • An in-credit variant was seen on Archibald the Koala.
  • On some prints of Basket Fever, the background is replaced with that of a background of the world with "ENTERTAINMENT PLC" in black instead of white and the below text is omitted.

FX/SFX: The globe spinning. Fine CGI for its time and it has aged pretty well.

Music/Sounds: Same as the previous logo.


  • In other cases, the end theme of the show would be used.
  • At the beginning of a Greek Barney and Friends VHS, the tail end of the Bob the Builder theme song plays over the logo.

Availability: Rare. The logo is seen on Brambly Hedge, Kipper, Archibald the Koala, Ted Sieger's Wildlife, Sheeep, and GoodTimes VHS releases of The Wind in the Willows and The Willows in Winter. Pablo, the Little Red Fox also had this logo, especially when it was shown on Playhouse Disney in the early 2000s in America, along with Nick Jr in the UK, also in the early 2000s. It was also used for at least seasons 1-3 of Bob the Builder in the UK. Also spotted on later prints of Basket Fever. Despite being a co-production with the BBC, don't expect this to pop up on the TV movie The Phoenix & the Carpet.

5th Logo (1997-2008)

Nickname: "HiT Globe II", "'90s HiT Globe II", "Spinning HiT", "The Fireworks", "Psychedelic Ribbons"

Logo: On a striped-shiny-blue background we see a yellow/orange gradient ribbon flying around from the right edge of the screen. Then the ribbon makes its way to form the spring (or tunnel) and an explosion occurs. After that we see more colorful ribbons (but smaller) and some fireworks. Later, the camera moves into the center of the tunnel, then the tunnel disappears and from its place comes the globe which zooms into the hole in the HiT logo from the last logo in light blue, which fades in the same time as the globe comes. As it does so, the globe spins. The word "ENTERTAINMENT PLC" is written vertically next to the "T" in white, just like the 2nd and 4th logos until it is over.


  • There is a short version which shows only the last part of logo.
  • There is also a middle-length version, which starts in the middle of the logo.

FX/SFX: The globe, fireworks, the ribbon, and the small ribbons. CGI animation.

Music/Sounds: For the long version, at the beginning is a big whoosh, then a variety of cartoon sound effects are heard whilst the items come out of the ribbon tunnel, then a grand fanfare.

Music/Sounds Trivia: The music was composed by David Lowe, who is best known for producing and arranging the theme tune to BBC News from 1999.

Availability: Pretty common. The long version of the logo is available on most VHS and DVDs by HiT Entertainment, but only in the UK. The short version of the logo was used on the television series Anthony Ant and at the end of a ride on video optioned Bob the Builder kiddie rides from Jolly Roger, while the middle-length version is seen on said rides as well as Thomas & Friends ones while not in motion. Inexplicably, later 2Entertain-distributed Thomas & Friends DVDs continued to use this logo until their distribution rights expired in 2008, despite the next logo being used all over the packaging. However, the reissues of those releases from HiT themselves plastered that and 2Entertain's logo with the next logo.

Editor's Note: The explosion, slightly jarring appearance, and audio cacophony might have caused a few scares, but this logo is very well done and is a favorite of many.

6th Logo (1997)

HiT Entertainment (1997).jpeg

Nicknames: "HiT Globe III", "90s HiT Globe III"

Logo: On a black background, we see a spinning globe with a yellowish glow, suspended above some blue blocks. We then pan away from the blocks as the globe's glow fades out. The blocks zoom out, revealing to be the HiT logotype as seen in the previous logos, with the globe positioned in the hole of said logotype. The globe continues to rotate.

FX/SFX: The globe rotating, the logotype zooming away.

Music/Sounds: None.

Availability: Extinct. Only appears on the Bob the Builder pilot.

Editor's Note: None.

7th Logo (2000-2007)

Nicknames: "HiT Globe IV", "2000s HiT Globe", "Cheesy Glow"

Logo: On a blue background, we see the HiT logo (as seen in the last two logos), but less shiny and solid, and with "ENTERTAINMENT" replacing "ENTERTAINMENT PLC". A glow of light surrounds the globe. Sometimes, a copyright notice appears below. Like the 4th logo, sometimes the URL (www.hitentertainment.com) and byline (DISTRIBUTED WORLDWIDE BY HIT ENTERTAINMENT) are seen below the logo.

Trivia: Although it debuted in the US in 2000, this logo did not appear on UK VHS & DVD releases until late 2003, kicking off with the following releases:

  • The "Classic Collection" range (earlier VHS prints from December 2003 carry the previous logo instead)
  • The DVD releases of the first 2 Angelina Ballerina titles (The Gift & Rose Fairy Princess)
  • Superstar Children's Favourites (earlier VHS prints carry the previous logo instead)
  • Christmas Children's Favourites


  • There is a difference between the original and the standard versions.
    • Original version:
      • The still version, no animations at all (aka, the prototype version)
      • Always bylineless
      • Has a constant color scheme/contrast
      • Has a thinner text for "ENTERTAINMENT"
    • Standard version:
      • The animated version
      • Can be with the URL or byline, or both, or bylineless
      • The contrast of the logo varies depending on the year of release (2000-2002 has a dark blue color scheme, while 2003-2006 has a light blue color scheme)
      • Has a thicker text for "ENTERTAINMENT"
  • Like with the previous logo, "PLC" can be seen next to "ENTERTAINMENT".
  • On Barney's Christmas Star, the globe is bigger than the original variant.
    • This doesn't happen when the same feature was part of Christmas Children's Favorites, when it was replaced by the standard version with the URL and byline.
  • On the DVD's of at least the first two seasons of Thomas The Tank Engine & Friends (restored format only, the remastered versions use the Britt Allcroft logo), we see a white background. On the top half it says "A Britt Allcroft Company Production" with the company's logo in between the words "Britt" and "Allcroft" and on the bottom half we see the HIT Entertainment logo. In between them is the word "For". Under all that is a copyright notice that says "(C) 1984-2003 Gullane (Thomas) Limited. All rights reserved". Post-2006 releases of the DVD have this logo replaced with the next logo, with the copyright notice intact.
  • A still version on a white background exists. “Consumer Products” sometimes replaces “Entertainment” in this version.
  • 2 in-credit versions exist. One is just of the logo, the other is of the logo on a white background.
  • On 2004-06 episodes of Thomas and Friends and its related home videos (at least in the UK), there are several versions of the logo. Copyright info is below.
    • The first variation is seen on individual episodes and airings. It has the copyright notice for every episode per year of release (2003, 2004, 2005 or 2006) and the disclaimer about the series.
    • The second variation is seen on several home videos, such as Hooray for Thomas! and Other Stories. It has the copyright notice for the episodes (2003, 2004, 2005 or 2006) and the disclaimer about the series. (The font of the copyright notice is the same as the collaboration with Nick Jr.)
    • The third variation is seen on several PBS airings. It is similar to the first two variations, but instead of the cloudy sky as the background, the blue original background is seen on the logo.
    • The fourth variation is seen on Thomas' Halloween Adventures. The copyright notice used from the restored formats of previous seasons is used, along with the North American disclaimer.
    • The fifth is used for Thomas & Friends: Calling All Engines!. The logo is placed on the original background, with the words "Thomas the Tank Engine, Created for Television by BRITT ALLCROFT" plus the 2005 copyright notice and disclaimer below the logo.
  • On the sixth and seventh seasons of Thomas & Friends, there are three variations of the logo.
    • The first variation uses the logo with the URL and byline, with the copyright notice "© 1984-2003 Gullane (Thomas) Limited. All rights reserved." below the byline. (seen on season 6)
    • The second variation uses the logo with the URL and byline, but with the title "Thomas & Friends" on top of the logo, and the copyright notice "(C) 2003 Gullane (Thomas) Limited" on the bottom of the byline. (seen on season 7)
    • The third variation is the logo with the Nick Jr. logo. It has the copyright notice "(C) 2002/2003 Gullane (Thomas) Limited" on the bottom of the logo, and sometimes the words "Produced in association with Nickelodeon UK" can be seen on top of the logos. The background is a cloudy sky, which is also used in the next three seasons. This is seen on episodes aired via Nick Jr in the UK.
  • Like the 4th logo, there are instances that the logo is seen only with just the byline (or along in this case, with just the URL), or the logo can be bylineless.
    • The Latin-American (Spanish & Portuguese, among those that are aired on Discovery Kids Latinoamerica, the standard (bylineless) version is used in in the USA and Canada) and European (Spanish, Portuguese, French & German, the standard version is used in the UK) airings of the ninth season of Barney & Friends (Especially Universal Kids airings in North America) and iTunes releases of Thomas & Friends including Thomas and His Friends Get Along and Thomas and His Friends Help Out use the version with just the byline.
    • Fraggle Rock, Animal Jam (along with other programs made by Jim Henson), and the East Asian (Malaysian, Indonesian, Philippine and Thai, and other versions distributed by Buena Vista International Television in Asia; the standard (URL and byline) version is used in China and Japan) airings of the ninth season of Barney & Friends use the version with just the URL.
    • There is another version of the logo with just the URL. The URL is slightly shifted down to where usually the byline is placed. The URL is in bold, which would be later used in the HD version of the logo.
    • There are other variations of the logo with just the byline. This is usually seen on Bob the Builder, depending on the season of episodes and whether domestic or international. One instance is that the URL is missing from the logo used in 2001-2004 (usually seen in Europe, the original version is used in North America), and another is the same instance as the first, but this time, the byline is shifted upward (rare, usually seen in Welsh airings). Another instance is that the byline is in a different font, and it has a much larger font size.
    • The logo is bylineless on CITV repeats of Kipper, Angelina Ballerina, Thomas & Friends and Percy The Park Keeper. It is also seen on original USA PBS airings of 2004-2006 episodes of Bob the Builder and Barney & Friends, and the retail DVD of Children's Favorites: Spring Made Fun!
  • The direct-to-video (Netflix, Hulu, etc.), and some international versions of the 10th season episodes of Barney & Friends, along with its related retail home videos from 2005-07 (such as Can You Sing That Song? (VHS version only), Let's Go To The Beach, Let's Make Music and Let's Go To The Firehouse) uses a short-lived HD version of the logo, with its URL and byline in bold (This is the final variation of the standard logo). The PBS and Sprout versions use the next logo (still or original). Universal Kids (in the USA, Canada, Mexico, Colombia, Argentina, and Brazil) reairings of this season also use this HD logo.
  • On S4C Welsh airings of Pingu, the byline is translated.
  • On The Magic Key, a small version of the logo is seen on a black background above the BBC logo. Copyright and website info is below.

FX/SFX: The glow surrounding the globe, which is cheesy-looking.

Music/Sounds: The ending theme of the show or silence.

Music/Sounds Variants:

  • Some home videos of Barney & Friends (starting from Let's Go to the Farm (2004), until Let's Go to the Firehouse (2007), and again on Best Fairy Tales (2010)) from 2004-07 have a synthesized jingle that was used either at the beginning, at the end, or after the feature presentation.
  • On one print of Felix the Cat, the HiT Communications PLC (2nd logo) music was used.

Availability: Very common. Seen on HiT shows from the period including Barney & Friends from the 2000-2006 seasons, Bob the Builder, Angelina Ballerina, Rubbadubbers, 2003-2006 episodes of Thomas and Friends, and Oswald. It was also seen on the VeggieTales: The Ultimate Silly Song Countdown 2001 VHS. It also appears on the remastered versions of episodes from seasons 1-4 of Pingu. The normal in-credit variant appears on seasons 5-6 of Pingu, while the white background one appears on the 2003 series of Fireman Sam and at the end of games from the company. Both the “Entertainment” and “Consumer Products” white background variants appear on games of the company’s shows, and an “Entertainment PLC” version was seen on the remastered versions of the original Fireman Sam alongside the Bumper Films and S4C logos. One of the last releases to use this logo was the 2007 DVD of Barney & Friends: Let's Go to the Firehouse!

Editor's Note: A huge favorite of many thanks to the cheesiness of the logo.

8th Logo (September 4, 2006-)

Nicknames: "HiT Block", "Jumping Blocks", "Dancing Blocks", "Bouncy Blocks", "Annoying Blocks", "Blocks of Boredom", "Cute Blocks", "Toy Blocks"

Logo: On a white background, we see a CGI block with "H" (white on red), "i" (blue on yellow), and "T" (white on blue), with "HiT entertainment" below it. Then, all of a sudden, two more of the same blocks come out from behind the main block, and they all jump around as the name fades out. The blocks stack to reveal the "HiT" name before the two blocks (left and right) disappear. As it leaves only one block, the block looks around before becoming still, and "HiT entertainment" fades in below.


  • There is a short version which only shows the ending part after the blocks walk away.
  • An alternate short variant shows the HiT block at a farther away angle. Then, the two other blocks come in and jump before exiting, as the middle one bounces closer to the screen.
  • Another alternate short variant shows the blocks chasing each other around, before they bump into each other and we zoom into the main block dazed for a moment.
  • Yet another alternative short variant shows the blocks jumping before the middle one rolls closer to the screen.
  • A very short variant exists where the block just drops down.
  • There exists a still version, as well, with a plain white background. Sometimes, the words “Distributed worldwide by” appeared above the logo.
  • In credit variants exist. One is of the still worldwide distribution variant, one is an in credit still of the normal animated version, and the final one shows just the HiT block with the text “Distributed Internationally by HIT Entertainment” to the left of it.
  • On many DVD releases of HiT Entertainment shows, such as Lionsgate releases of the CGI Thomas and Friends, the still variant is shown with two blue buttons below it, one reading "Auto Play" and the other reading "Main Menu". (à la Disney's FastPlay logo.)
  • On the Little People 2016 TV series and the first season of the Bob the Builder reboot, it has a copyright notice on the bottom middle of the HiT Entertainment text.
  • On the 11th season of Thomas & Friends, the logo (still version) has the copyright notice (red) for individual episode per year of release (2007 or 2008) and the disclaimer about the series. Several home videos (in fullscreen) have the copyright notice dated 2006, 2007 or 2008. PBS airings use the original variant.
  • The Sprout reairings of the tenth season of Barney & Friends use the very last part of the logo's sequence (ie. the HiT block is already there after the animation). Those aired originally on PBS use the original variant with animation. The ninth season reairings on Sprout plaster the previous logo with this one. However, the 10th season episodes aired on Universal Kids in the US, Canada, Mexico and Colombia use the previous logo (the HD version used in 2006-07).

FX/SFX: The blocks dancing.

Music/Sounds: An upbeat flute/horn tune with rhythmic finger snaps.

Music/Sounds Variants:

  • Sometimes, just the end theme of the show is used, or silence.
  • The Auto Play variant has just a male announcer saying "For your convenience, this DVD has been enhanced with HiT Entertainment's Auto Play! Your program and a selection of bonus features will begin automatically! To bypass Auto Play, select the "Main Menu" button on your remote at anytime! Your feature presentation will begin in a moment; enjoy!"
  • On Channel 5 airings and prints of Angelina Ballerina: The Next Steps, the WNET Thirteen and/or the HiT logo theme play over the in-credit variant.
  • Low-pitched versions exist.
  • On one Cartoonito airing of a 2011 episode of Fireman Sam, the very short version’s theme played over the Xing Xing logo and the start of the 2nd variant of the HiT logo. Also, some Cartoonito airings of the show have the very short version out of sync with the music.
  • Sometimes, the music from one short variant will play over another short variant.

Availability: Extremely common. Seen on shows such as Fireman Sam, Barney & Friends from the 2007-09 seasons, Bob the Builder, and Thomas & Friends. The still logo can be found on games, some DVD releases and sometimes at the end of shows, while the still Worldwide Distribution version appears at the end of some Bob the Builder and The Likeaballs episodes, as well as on Wobbly Land (with the text in a different font and color) and Pic Me. The long version most commonly appears at the start of UK DVDs, Fraggle Rock and Shaun the Sheep DVDs. The HiT DVD of Wallace & Gromit in Three Amazing Adventures also contains it. This version is also present on the Frances compilation Bedtime for Frances DVD & Book collection. The third variant can be found on several shows such as Mike the Knight. The very short variant can be seen on 2008 episodes of Fireman Sam and on some airings of Wishbone. Even though the Mattel Creations logo now appears in place of the logo at the start of DVD releases and at end of their shows, the HiT logo still appears on DVD releases when "Play All" is selected and at the end of DVDs.

Editor's Note: It's a cute logo, but may be annoying for people who are fans of the older logos. This also marked the departure of the globe logo that has been used for about a decade.

Final Note: Starting in 2017, HiT Entertainment programming now has Mattel Creations' logo instead of the HiT logo. However, the HiT logo is still used on DVDs.

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