MTV IDs

From CLG Wiki


Bubblegum (August 1, 1981-1987)

Logo: We see a girl on a street with a blank MTV logo on it. A girl licks her finger, and spits out some gum. Then, the girl screams and runs away from a coming car. Then, a man steps on the gum and forms "TV" on the logo.

FX/SFX: Clay animation. This was done by Curious Pictures in New York.

Music/Sounds: A licking sound, followed by a bunch of sound effects.

Availability: Extinct.

One Small Step (August 1, 1981-February 3, 1986)

Logo: We see some footage of Neil Armstrong's 1969 moonwalk, leading to a video where Neil puts up a flag. The flag says MTV: Music Television and the logo on the flag changes different colors.

Variant: There was an updated version featuring newer footage, which appeared in 1985. This was short-lived, however.

FX/SFX: Everything. This was done by Buzzco Associates in New York.

Music/Sounds: A rock tune composed by Jonathan Elias.

Availability: Extinct.

Editor's Note: This is a favorite of many, as it was the very first ident shown on MTV

Electric Wet (August 12, 1981-1987)

Logo: TBA

Pre-Christmas Card (December 18, 1981-1987)

Logo: TBA

Post-Christmas Card (December 18, 1981-1987)

Logo: TBA

Cats in a Cemetery (1981-1987)

Logo: On a blue background, we see a statue with a square on it, and some cats jump over it. Then one of the cats crashes into the statue and the statue and the cat merge into the MTV logo.

FX/SFX: Scanimation. This was done by Broadcast Arts in Washington D.C.

Music/Sounds: A bunch of cats meowing, and a bashful trumpet sound at the end.

Availability: Extinct.

Elephant (1981-1987)

Logo: We see a pink elephant. There are some yellow flowers, which the elephant turns into "Music Television". Then, the elephant turns himself into the MTV logo.

FX/SFX: Clay animation. This was done by Broadcast Arts in Washington, D.C.

Music/Sounds: The elephant trumpeting with ambient nature sounds in the background.

Availability: Extinct.

Jackson Pollack (1981-1987)

Logo: TBA

M-O-Matic (1981?-1987)

Logo: TBA

M Rocks (1981-1987)

Logo: TBA

Scribble M (1981?-1987)

Logo: TBA

Stereo History (1981?-1987)

Logo: TBA

Swick (1981-1987)

Logo: On a black background, we see the MTV logo placed on a platform, the logo continually changes texture.

FX/SFX: The logo changing texture. This was done by Broadcast Arts in Washington, D.C.

Music/Sounds: A hard rock tune.

Availability: Extinct.

World Premiere Video (1981?-1987)

Logo: TBA

M Factory (February 19, 1982-1987)

Logo: TBA

Raiders of the Lost M (February 19, 1982-1987)

Logo: The camera zooms into an Egyptian temple and stops in front of a golden pedestal with the "M" on top and two statues beside it. Suddenly, a laser shoots onto a scepter below and beams onto the "M" as the "TV" script appears in white and the "MUSIC TELEVISION" text appears below.

FX/SFX: Traditional animation. This was done by Colossal Pictures in San Francisco.

Music/Sounds: Tribal ambience followed by a laser sound effect and a synth choir when the laser shoots onto the "M".

Availability: Extinct.

French Fries (February 21, 1982-1987)

Logo: On a red tablecloth with a black M on it, we see some fries and a hand. After a off-screen voice says "Anybody got anything to eat?", the hand spins some ketchup on the fries. More hands take the fries, revealing the black M to be the MTV logo (without the "TV"). Four fries appear and form the "TV", then ketchup appears on them.

FX/SFX: Stop-motion animation. This was done by Colossal Pictures in San Francisco.

Music/Sounds: A bunch of adults (Marcy Brafman, Alan Goodman, and Richard Schenkman) talking about fries and a bunch of random sound effects.

Availability: Extinct.

Alphabet Lesson (March 26, 1982-1987)

Logo: TBA

Club M (April 28, 1982-1987)

Logo: A hand puts an "M" shaped slice of bread onto a plate, and then puts butter, tomatoes, bologna, and lettuce on it, followed by another "M" bread slice. Finally, it puts a red "TV" script on top, and then slides a pickle reading "MUSIC TELEVISION" under the bread.

FX/SFX: Live action. This was done by Broadcast Arts in Washington, D.C.

Music/Sounds: Some cartoon sound effects and people talking in the background.

Availability: Extinct.

Hairy M (April 28, 1982-1987)

Logo: TBA

Altered M (June 29, 1982-1987)

Logo: TBA

Freddie Buys It (June 29, 1982-1987)

Logo: Same as the "Sammie Buys It" (or "BubbleGum") ID, except there is a man instead of the girl, and the car runs over him.

Trivia: The man in the logo is Fred Seibert, creator of Frederator Studios. This ID was in celebration to him becoming vice president of Broadcast Arts (now Curious Pictures).

FX/SFX: Clay animation. This was done by Broadcast Arts in Washington, D.C.

Music/Sounds: A pop sound, a car screech when the car enters the screen, and a squish sound for when Fred gets hit by the car.

Availability: Extinct.

Editor's Note: The content of this logo was controversial. MTV dropped it after a short while because they didn't like the concept of a man getting hit by a car for an ID.

Atomic Era (July 16, 1982-1987)

Logo: TBA

Construction Worker (July 26, 1982-1987)

Logo: We see a man in a construction site. He keeps complaining things like "Take It Back!", "Back this way!", "Up A Bit", and "OK!". Then a giant MTV logo falls on him, and he turns into a hat with feet. The hat crawls past the "MUSIC TELEVISION".

FX/SFX: Stop-motion animation. This was done at Edward Bakst Productions in New York.

Music/Sounds: The man (voiced by Alan Goodman) complaining, a crash sound and a rubbing sound at the end.

Availability: Extinct.

MTV Birthday (August 1, 1982-1987)

Logo: We see a rocket ship in the clouds, landing past a monolith (actually a red cake). A spatula forms a hole south of the cake, and the rocket crashes into the cake, forming the MTV logo with a birthday candle.

FX/SFX: 2D animation produced by George Griffin.

Music/Sounds: Same as the "One Small Step" ID, but redone.

Availability: Extinct; this ID only aired once on MTV's first birthday (August 1, 1982).

M Motel (August 6, 1982-1987)

Logo: At night, we see a pink neon motel sign with the "M" from the MTV logo as one of the letters. The sign below it changes to read "NO VACANCY", "NO POOL", "NO KITCHENETTES", "NO PHONES", and "NO ESCAPE". Finally, the "MUSIC TELEVISION" text appears, along with a white neon version of the "TV" script inside the "M".

FX/SFX: Live action. This was done by Colossal Pictures in San Francisco.

Music/Sounds: An ominous synth-led theme, with crickets, passing cars and the buzzing of the neon light.

Availability: Extinct.

Dot to Dot (September 27, 1982-1987)

Logo: On a paper background, a figure composed of balls, lines and other random shapes throws a pink ball at a wall with numbers on it, forming the first part of the MTV logo. It then throws a blue ball, which creates the middle part, followed by a green ball, which finishes the "M". Then, the "MUSIC TELEVISION" text appears in red, followed by a wipe-in of the "TV" script in yellow.

FX/SFX: Traditional animation. This was done by Silver Cloud Productions in Los Angeles.

Music/Sounds: An instrumental synth tune with cymbals when the ball hits the wall, composed by Bill Johnson.

Availability: Extinct.

Editor's Note: This ID is definitely from the early 1980s, and it's pretty impressive for its time, too.

4th of July (1982-1987)

Logo: TBA

Clock (1982-1987)

Logo: TBA

Clouds (1982?-1987)

Logo: TBA

Cuckoo Clock (1982?-1987)

Logo: TBA

Chainsaw (February 18, 1983-1987)

Logo: TBA

Dancing Cats (February 18, 1983-1987)

Logo: TBA

Dancing Pants (February 18, 1983-1987)

Logo: TBA

Bonnie (April 1, 1983-1987)

Logo: We see a cow in a field. We zoom over to the cow's spots, and the MTV logo is one of them.

FX/SFX: Live-action, produced by the late musician Tom Pomposello.

Music/Sounds: A short country piece, followed by a fast guitar riff at the very end.

Availability: Extinct.

Suburbia (April 1, 1983-1987)

Logo: We see a row of houses at daytime. Then a hand takes out a stencil of the MTV logo (without the "TV" script) and sprays it onto the scene. It then takes out another stencil of the "TV" script and sprays it onto the "M".

FX/SFX: Live action. This was done by Tom Pomposello in New York.

Music/Sounds: Sounds of a neighborhood and a spraying sound effect when the logo is drawn.

Availability: Extinct.

White House (April 1, 1983-1987)

Logo: A shot of the White House is seen, followed by a hand using a stencil to spray the "M" from the MTV logo onto the scene in yellow. The hand then sprays the "TV" script in blue onto the "M", albeit slightly off center.

FX/SFX: Same as the "Neighborhood" ID.

Music/Sounds: A guitar reendition of "The Star Spangled Banner" (which sounds similar to the version performed by Jimi Hendrix at Woodstock 1968), accompanied by spraying sound effects when the logo appears.

Availability: Extinct.

Street Life (October 6, 1983-1987)

Logo: The camera zooms through a yellow city, passing by a woman, her shoe, a toaster, a tiger, a toothpaste tube, and a police officer who jumps back. Suddenly, the MTV logo (with the "M" in pink and the "TV" in blue) crashes onto the street, and the "MUSIC TELEVISION" text appears in white below it.

FX/SFX: Traditional animation. This was done by Jerry Lieberman Productions in New York and illustrated by Lou Brooks.

Music/Sounds: A synth-led tune, with the sound of a car skidding when the police officer jumps back and a crumbling noise when the logo crashes onto the street.

Availability: Extinct.

Cosmic Crash (1983-1987)

Logo: TBA

Indian Pants (1983-1987)

Logo: TBA

M Metro (1983-1987)

Logo: TBA

Rockstar (1983-1987)

Logo: On a city background, a figure made of yellow shapes plays a guitar. Then it throws the guitar into the air, which explodes into the MTV logo.

FX/SFX: Scanimation. This was done by Broadcast Arts in Washington, D.C.

Music/Sounds: A hard rock tune, followed by an explosion sound effect.

Availability: Extinct.

Service Station (1983-1987)

Logo: A TV drives down the road to a gas station. A box shaped like the MTV logo plugs a cord into the TV, which starts showing various MTV IDs. An oil stack drops and an MTV sign lights up. Another box cleans the TV and it drives off as the boxes wave goodbye. The camera then quickly pans over to the sign of the gas station, with the MTV logo in 3D and spinning.

Trivia: All of the MTV IDs shown on the TV were created by Colossal Pictures, the same company who created this ID.

FX/SFX: 2D animation. This was done by Colossal Pictures in San Francisco.

Music/Sounds: A synthesizer tune with the lyrics "When your TV needs a fill-up and some service, you can see / A quart of something special, come on out to MTV / We brighten up your picture and we send you on your way / So don't forget to turn to us, MTV, today!", sung by Steve Linden and Bill Groshelle, as well as various other sound effects.

Availability: Extinct.

Art History (1984-Late 80s)

Logo: TBA

Diving M (1984-1989)

Logo: We see a girl, with an inner tube shaped like a seahorse, on a diving board. She jumps off, and her inner tube screams right at the screen. She falls into a pool shaped like the MTV logo, and cracks appear that form "TV".

FX/SFX: 2D animation produced by Colossal Pictures.

Music/Sounds: A trumpet fanfare, then a drum-roll and the inner tube screaming, and 3 more trumpet notes when the cracks appear.

Availability: Extinct.

Fish (1984-Late 80s)

Logo: TBA

Fly (1984-Late 80s)

Logo: TBA

Frank M Stein (1984-Late 80s)

Logo: TBA

Trojan M (1984-1988)

Logo: In a castle, we see a group of knights whispering to each other. Then the castle door falls down and you can see a trojan horse shaped like the MTV logo. A trumpet pops out of it.

FX/SFX: Stop-motion animation produced by Olive Jar Films in Boston.

Music/Sounds: The knights whispering, the Trojan horse rolling, and the Trojan's yelling for victory.

Availability: Extinct.

Mollusk M (1986-1990)

Logo: TBA

Shadow Graffiti (1986-1991)

Logo: We see an M shadow show up across a building. Some graffiti artists appear and spray paint on the building when the shadow appears. When the shadow is halfway there, the graffiti artists spray paint the MTV logo and by the time their done, the shadow was gone too. The words "MUSIC TELEVISION" appear under the logo.

FX/SFX: Time-lapse animation produced by Colossal Pictures.

Music/Sounds: A quick hip hop beat.

Availability: Extinct.

Guillotine (1987-1990)

Logo: We see a guillotine's blade rise up. Then a black glove-clad hand pulls a lever, sending the blade down. Then, an M-shaped face falls and one of his eyes pokes out, still being held by the optic nerve.

FX/SFX: Claymation produced by Olive Jar Films in Boston.

Music/Sounds: First we hear a crowd chattering and a creaking sound from the ascending blade. When the blade descends, off-screen screaming is heard (probably from the victim of the execution) and a thud when it lands. Afterwards, a gag-like sound is heard when the face appears along with the wind blowing. Finally, a "sproing" sound effect plays when the eye pokes out.

Availability: Extinct

Editor's Note: This ID was notorious for its disturbing subject matter.

Mask Dance (1987-1990)

Logo: On a black background, we see two face masks with red eyes and mouths. Then a square with a face appears on a red scribble, followed by two cubism-esque face masks. A yellow scribble with a face and red hair appears, followed by two more cubism-esque face masks. A pentagon with a face appears on a blue scribble and swallows the screen. A tye-dyed MTV logo zooms in.

FX/SFX: Cut-out animation produced by Olive Jar Films in Boston, MA.

Music/Sounds: A bunch of drum-beats, along with the shapes screaming.

Availability: Extinct.

M Street (1987-1990)

Logo: TBA

M-Zilla (1987-1990)

Logo: On some raw footage of a town, a red M puppet peeks from above. The police officers see this, and everyone runs off as the M steps onto the raw footage and finds the town square. The M steps into the town square and trips on the traffic light, forming "TV", and causing a blackout.

FX/SFX: A mix of raw footage, puppetry, and cel animation produced by Curious Pictures in New York.

Music/Sounds: Some suspenseful music.

Availability: Seen on MTV during 1987-1990. Can currently be seen on MTV Classic.

Editor's Note: This is a funny logo.

Procrastination No. 1 (1987-1990)

Logo: We see the MTV logo stuck in a gyroscope. We zoom close to the logo and random things out of nowhere pop out of the logo. Then a clip of a dog running appears, and the dog "pops" out of the MTV logo, barking at the screen.

FX/SFX: Stop-motion animation produced by Selick/Burton Projects (later Selick Projects, and then Skellington Productions).

Music/Sounds: A remix of the tune heard in the "Man of the Moon" ID.

Availability: Extinct.

Bath (1988-1990)

Logo: TBA

Butler (1988-1990)

Logo: TBA

Daily World Record (1988-1990)

Logo: TBA

Greetings from the World (1988-1990)

Logo: On a map, a man holds postcards from Holland, Paris, and London, each coming to life and showing the MTV logo. Last, the guy holds a postcard from Australia. We zoom into the postcard, and a boomerang is being thrown into space. As the boomerang comes even closer to the screen, the MTV logo appears on it, before it crashes into the screen.

FX/SFX: Glass-painting animation produced by Olive Jar Films in Boston, MA.

Music/Sounds: Some rock music.

Availability: Extinct.

Brain (1989-Mid 90s?)

Logo: TBA

Breathmint (1989-Mid 90s?)

Logo: TBA

Potato Head (1989)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: This ID was short-lived, possibly due to its disturbing nature.

Snake (1989-Mid 90s?)

Logo: TBA

Bros. Quay (1990)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.


The Wiseman (1990-Mid 90s?)

Logo: TBA

Vampire (1990-Mid 90s?)

Logo: TBA

Adam & Eve (1990s)

Logo: TBA

Alien Autopsy (1990s)

Logo: We see the same countdown effect from Alien Operation Game. Then, a group of doctors are seen carefully putting down an alien and sacrificing the black eyelids. Then, a doctor gets a medical supply to cut open the alien's stomach (a drip of blood can be seen leaking before the stomach is open). The doctors then dig inside the alien, only for them to find luminescence reflecting. Then, the MTV logo with green/yellow colors is pulled out by one of the doctors, much to its disgust.

FX/SFX: Same as the Alien Operation Game ID.

Music/Sounds: A theme which is lacking the silly nature from Alien Operation Game, accompanied with a voiceover saying "Roswell, New Mexico. Two casualties were recovered from the wreckage of an unidentified flying object. The doctors on duty that day were delegated to the supreme responsibility of documenting mankind's first recorded contact with an alien species. What is this? Amazingly, there seems to be luminescence emanating from inside the cavity itself! Any guesses as good as another as to what this perplexing icon represents." If you listen closely, a heartbeat can be heard at the end.

Availability: Extinct.

Editor's Note: Same as Alien Operation Game.

Boo (1990s)

Logo: TBA

Chase (1990s)

Logo: TBA

Corpses Calzone (1990s?)

Logo: We see a goblin-like shirtless man (some people might think of Marilyn Manson) at a table, with utensils. He breaks some food, and it had small, white, featureless, humanoids come out. They climb on the man and enter his body through the orifices. He tries to stop some of them, but then his head bulges and eventually explodes from him sneezing. Then an M is formed by the white creatures, 2 of them with wings fly across, and a ribbon with "Music Television" written on it falls on the M. Intestines then come out of the stack and from "TV". The background is entirely black.

FX/SFX: Stop motion.

Music/Sounds: A bell note is heard at the start of the ID. The man gasps when he finds the creatures in his food, which is followed by shuffling from the creatures and the man panting in fear. Sneezing and a boom is heard when the man's head explodes and there is gobbling and a whistle sound when it cuts to the MTV logo.

Availability: Extinct, shown on Halloween.

Editor's Note: This logo is creative, but can be difficult to watch for some due to its disgusting nature. However, given that this was a Halloween logo, this was likely intentional.

Diary (1990s)

Logo: TBA

Dentist (1990s?)

Logo: TBA

FX/SFX: Animation done by Danny Antonucci.

Music/Sounds: TBA

Availability: Extinct

Editor's Note: TBA

Doubloon (1990s)

Logo: TBA

Dreams of Clarence (1990s)

Logo: TBA

Lupo the Butcher (1990s)

Logo: TBA

Machine (1990s)

Logo: TBA

Mirror (1990s)

Logo: TBA

Morphing Head (1990s?)

Logo: On a white background, we see a cartoon head, which morphs into several different faces. One of them forms the MTV logo, with a skin-like texture, which has blood on it and dripping green liquid.

FX/SFX: Traditional animation.

Music/Sounds: A drum beat overlayed with "squish" sounds.

Availability: Extinct.

Editor's Note: This logo scared many due to the "body horror" concept.

Peter Lorre (1990s)

Logo: TBA

Pig (1990s)

Logo: TBA

Shapes (1990s)

Logo: TBA

Skull Rider (1990s)

Logo: TBA

Skyscraper (1990s)

Logo: TBA

Star (1990s)

Logo: TBA

Thief (1990s)

Logo: TBA

Amazing Place (1991-Mid 90s?)

Logo: TBA

Calamari Cereal (1991-Mid 90s?)

Logo: TBA

Metal Machine (1991-199?)

Logo: We see a seemingly metal centipede moving around a junkyard at night. It crawls into a hole and it becomes an insect-like flying robot. It then flies, and a red/orange dragon with a centipede-like body. Said dragon chases the flying robot around the junkyard. The robot gets in a machine/castle, which closes it's gate. The dragon tries to get in, but fails. The robot flies around the castle until finding a power source, and activating it. Electricity runs through the machine/castle, and wheels and drills on it turn. At the lower part, "legs" pull part of the machine/castle out and it was shaped like an M, and TV was made with other parts on the machine/castle.

FX/SFX: TBA

Music: TBA

Availability: Extinct.

Editor's Note: Though considered by creepy by some, many considered this a cool logo.

Scary Chinese Halloween (October 24-31, 1992)

WARNING: Do not watch the video if you are prone to epileptic seizures.

Logo: We see a background of rapidly changing images such as a skeleton clown and a black cat/bat. A skeleton is also shown, along with flying black cats with wings across the screen. Chinese text appears at the bottom of the screen with a jack-o'-lantern stretching across the screen. Then, we see an MTV jack-o'-lantern with the "MUSIC TELEVISION" text in Chinese. The "TV" portion falls off.

FX/SFX: TBA

Music/Sounds: An array of spooky sounds like cackling, creaking for the jack-o'-lantern, and a woman screaming at the end.

Availability: Extinct. This logo was only shown for Halloween in 1992.

Editor's Note:

Dinosaur (1993-Late 90s)

Logo: TBA

Xerox Bug (1993)

Logo: We see an ant on a Xerox scanner. The ant moves to the middle of it and is squished by the top. It is then put into different ways and eventually becomes the MTV logo.

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

X-Ray (1993-Late 90s)

Logo: TBA

Alien Gun Bang (1994-Late 90s)

Logo: TBA

Dance (1994-Late 90s)

Logo: TBA

Hanky (1994-1996)

Nicknames: "The Sneeze Ident"

Logo: The ID opens with a plate of food and twangy country music playing throughout. The fork lifting the peas stops as we hear a nose blowing. The camera pans to the server and the fork is heard being dropped. He says, "Oh look...made an MTV logo. Wanna see?" The customer screams off-camera. The server, disgusted, screams, "Well, I didn't want to show it to you anyway!", and runs off.

FX/SFX: The fork dropping, screaming, the country music. Jarl Olsen was the art director, writer, and director for this ID. The production company was Dublin Productions from Minneapolis.

Music: Country music.

Availability: Extinct.

Prelude (1994-Late 90s)

Logo: TBA

Transformers (1994-Late 90s)

Logo: TBA

Big Chew (1995-Late 90s?)

Logo: TBA

FX/SFX: TBA

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: The subject matter of this logo is quite bizarre.

Chicken Fight (1996-Late 90s?)

Logo: TBA

Clayfoot (1996-Late 90s)

Logo: TBA

Stop Racism (1996-Late 90s)

Logo: TBA

Taco (1996-Late 90s?)

Logo: TBA

Alien Operation Game (Mid 90s)

Logo: We see a countdown effect like in an old movie, but without the numbers. Then we see the alien's nose going red. Then the doctors are ready, then it cuts to the alien again. One doctor got a medical supply so he can look inside the alien's body. Then another one got another medical supply. But he hits the alien's body so hard. Than another one tries to squeeze the alien, but it immediately sprayed on the doctor. Then a doctor pulled out a wrench out of the alien's body and showed the other doctors. Then another doctor sticks inside the alien's blood. Then another one hit the alien's body. Then another one pulled out a knife, almost killing the alien and a doctor. Then a doctor used another medical supply. Then another doctor pulled out the MTV logo in green and yellow.

FX/SFX: Old film and B&W effects, except the red nose and the MTV logo.

Music/Sounds: A beep, followed by a silly, cartoonish theme and sound effects of what was going on in this logo.

Availability: Extinct.

Editor's Note: The content of the logo was controversial for several for being quite disturbing, what with the close-up of the alien's toes and the "Psycho" strings, but others found it to be funny.

B-Movie (Mid 90s?)

Logo: TBA

Butterfly (Mid 90s)

Logo: TBA

Frank-M-Stein II (Mid 90s?-Late 90s?)

Logo: TBA

Art Museum (1997-Late 90s)

Logo: TBA

Beach (1997-Late 90s)

Logo: TBA

Blowfly Heaven (1997?-2000?)

Logo: TBA

FX/SFX: Likely same as "FrankenSkippy".

Music/Sounds: TBA

Availability: Same as "FrankenSkippy".

Editor's Note: Same as the "FrankenSkippy" ID.

Bug Man Fly (1997-Late 90s)

Logo: We fade in to a scene of a typical bedroom, where we see a lump writing under the bedsheets. A kid comes running into the room, and tugging on the sheets, his sister and their mother walk in as well. They tear off the sheets, revealing a bug-like monster, which is gushing blood. The kids and the mother scream in terror. The bug gorily morphs itself into the MTV logo. A man with bug-like wings and antenna than bursts out of the bug, picks up a briefcase, and flies out the window, likely going to work.

FX/SFX: Traditional animation.

Music/Sounds: The sounds of what goes on in the logo, with the kid saying "Papa.", as well the kids screaming.

Editor's Note: This ID was infamous for how gross it is.

Food For Thought (1997?-2000?)

Logo: In outer space, we see an extreme close-up of a creature with two pairs of legs (one of the pairs is upside down) with an eye. Then it cuts to a close-up of another creature with lips in the center, sucking on a white, blue, and black striped straw. The camera zooms out to reveal the previous creature and it is depicted with two eyes. Both creatures are standing on a steel platform with eyeballs and bones on the ground. Off in the distance, we can see fossils on circular platforms, straws blowing on jacks, and Earth. The leg creature proceeds to suck on its fellow creatures' skin which is torn apart to reveal the rib cage bone inside, which includes an "M"-shaped heart (similar to the one from the "FrankenSkippy" ID). It also sips up a femur bone on the floor, which cuts to a close-up of the straw blowing in the bone. After the creature finishes sipping up the remaining femur bones on the floor, we cut to a close-up of the heart getting sucked into the straw. Once the eyeball creature is fully finished sucking, it drops the straw on the ground and opens its lips to reveal the heart and bones, which are arranged to form the MTV logo (similar to the "FrankenSkippy" ID). The camera zooms in on the logo contained within. The words "MUSIC TELEVISION" flickers in red and white underneath. Like the "FrankenSkippy" ID, a pink flower is growing on the "TV" bones. The ID ends with a "TV-turning off" effect.

FX/SFX: See "FrankenSkippy" ID.

Music/Sounds: A slightly spooky bass synth theme with chimes and whirring throughout along with some slurping from the straw and the TV static from the transitions. In addition, the creature belches when it reveals the logo along with beeping when "MUSIC TELEVISION" is flickering.

Availability: See "FrankenSkippy" ID.

Editor's Note: Same as the "FrankenSkippy" ID.

FrankenSkippy (1997-2000)

Logo: We pan out of a tombstone in a graveyard at night. FrankenSkippy, a monster with a wolf's tail, jumps out and mutters "FrankenSkippy, FrankenSkippy" in a voice not unlike Frankenstein. FrankenSkippy then pulls his heart (shaped like an M) out. We see some brief close-up shots of his head and heart before the logo cuts back to the original camera position. FrankenSkippy then says "FrankenSkippy's coming..for..YOOOOOU!" He slaps his tail at the screen, which then cuts to an x-ray of his heart before he pulled it out, this time with "TV" bones hanging in front of it. The heart and bones thus form the "MTV" logo. The words "MUSIC TELEVISION" can also be seen at the bottom of the x-ray. The logo then cuts to FrankenSkippy again, who this time has a chainsaw. He uses the chainsaw to cut the screen in half, which then cuts back to the x-ray again. A flower can be seen growing on the "TV" bones.

FX/SFX: Stop-motion animation produced by Conja, which became a part of GMD Design, which became robotDNA.

Music/Sounds: Some traditional horror music and sound effects (beating hearts, squishy sounds, etc.), with FrankenSkippy's muttering throughout. The horror music stops to some sound effects of TV static and a chainsaw, which plays as FrankenSkippy cuts the screen with his chainsaw. A mellow violin tune starts just before FrankenSkippy cuts the screen.

Availability: Extinct. Was only shown around Halloween.

Editor's Note: This was the first of several MTV IDs to use the "FrankenSkippy" character. The "horror movie monster" theme of the ID unsettled many viewers at the time.

Launching Moon (1997-Late 90s)

Logo: TBA

Len Lye (1997-Late 90s)

Logo: TBA

Rodeo (1997-Late 90s)

Logo: TBA

MicroSkippy (1998-2004)

Logo: TBA

FX/SFX: TBA

Music/Sounds: A loud, suspenseful orchestra piece, along with a "softer" calliope (similar to "Danse Macabre" by Camille Saint-Saens) when we look through the microscope

Availability: Same as "FrankenSkippy".

Editor's Note: Same as the "FrankenSkippy" IDs before.

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