Paramount+ (pronounced Paramount Plus; formerly known as CBS All Access) is an American subscription video on-demand over-the-top streaming service owned and operated by ViacomCBS Streaming, a subsidiary of ViacomCBS. Paramount+ delivers movies, crime dramas, news, cartoons and comedies. It offers original content, content newly aired on CBS's broadcast properties, and content from the ViacomCBS library.
CBS All Access
1st Logo (February 19, 2017-March 3, 2021)
Logo: On a black background, we see the CBS All Access logo with "ORIGINALS" under it, spaced out and in the same font as "ALL ACCESS". Behind it is half of the typical eye in a big size. Just then, a blue light ascends and makes the logo shine while the text slowly zooms in.
Variant: At the end of most shows, the logo is shortened.
FX/SFX: The big eye, the shining logo and the ascending blue light.
Music/Sounds: A fading synth harmony and then, an orchestral version of CBS's 3-note jingle plays. Sometimes it is silent.
- At the end of its shows, it's a shortened version of the last note from the jingle.
- On early episodes of The Good Fight and No Activity, the logo is silent.
- On the 2019 revival of The Twilight Zone, the jingle is high-pitched.
Availability: Seen on at the beginning original shows from 2017 to 2020 such as The Good Fight, Star Trek: Discovery, and the 2019 revival of The Twilight Zone, while the closing variant was used on these shows from 2017 until the Paramount+ rebranding in 2021. In countries where Discovery is shown on Netflix, the opening variant is replaced by the Netflix Originals logo, while the closing variant remains intact.
Editor's Note: TBA.
2nd Logo (2019-March 3, 2021)
Logo: On a black background, we see the CBS eye logo with the "CBS" letters next to it. After a second, the eye shifts to the left while "CBS" shifts to the right and fades out. Once the eye finishes shifting, the "CBS" letters fade in while moving closer to the left of the eye while the words "ALL ACCESS" fades in. The logo slowly zooms in and shines throughout.
FX/SFX: The eye shifting to the left, and the CBS logo changing into the CBS All Access logo.
Music/Sounds: Same as the first logo; albeit shortened.
Availability: Seen on some Amazon Prime Video and Netflix prints of shows like NCIS: Los Angeles and Evil. This template would later be used for the next logo below.
Editor's Note: TBA.
3rd Logo (January 23, 2020-March 3, 2021)
Logo: On the same black background as the last logo, we see the CBS eye shift to the left and then, "CBS", "ALL" and "ACCESS" from the same last logo pop up one by one to each note of the CBS jingle while "ORIGINALS" fades in. Then a blue light shines behind the eye and disappears while the logo slowly zooms in.
Variant: On Coyote, "ORIGINAL" is replaced by "EXCLUSIVE".
FX/SFX: The eye shifting to the left, the popping up text and the shining blue light.
Music/Sounds: A re-orchestration of the CBS jingle from the last two logos.
Availability: No longer current due to the rebranding to Paramount+, but it was first seen on the beginning of Star Trek: Picard and later appeared at the beginning of other content on CBS All Access, while the end of the shows used the 1st logo. In non-US countries, where Picard is shown on Amazon Prime Video, this is replaced by the Amazon Originals logo.
Editor's Note: TBA.
(September 13, 2020, March 4, 2021-)
Nicknames: "Mount Paramount", "The Mountain of Entertainment", "Streaming Perumount"
Logo: The logo uses the 2011 Paramount Pictures logo starting at the point where the stars skim the lake, making ripples in the process. As we fly nearer to the mountain, the stars, both incoming and encircling the mountain, become two-dimensional and white in color whilst the background fades into blue. The mountain then transitions into a two-dimensional form with a cut circle wiping behind it, turning the stars into blue; as this is happening, the glossy text "Paramount+" zooms out and fades into white to take place beneath the mountain and the white text "ORIGINAL" zooms in from behind. A reflection of the "Paramount+" text fades in below.
- Like the Paramount Players logo, this logo may remind some logo fans of the 1975-1986 Paramount Pictures logo, where the background fades to blue after a few seconds and the 3D mountain turns 2D.
- Instead of 22 stars, there are 13 stars in this logo, and each of the 13 stars represents each letter in the name "Paramount Plus".
- A prototype version of the 12-second version of this logo exists; some of the stars animate differently in this version.
- Two alternative variants exist, both affecting the bottom text "ORIGINAL"; one has it reading "EXCLUSIVE", while the other removes the bottom text altogether.
- A 6-second version of the logo also exists. It lacks the 2011 Paramount Pictures logo as the backdrop, leaving the background blue throughout. It is also sped up in the app variant, but it can be viewed in portrait and landscape views.
- A 3-second sped-up version of the above variant exists, and can be seen when launching the Paramount+ app on mobile devices and TV platforms, like Amazon Fire TV.
- The Nickelodeon-produced original series Kamp Koral: SpongeBob's Under Years introduces yet another version of the previously-mentioned 6-second variant. This variant cuts much of the logo's formation to make way for the iconic Nickelodeon blimp to zip from the right of the screen, flying around the logo before abruptly colliding with the mountain, causing the "+" part of the "Paramount+" text to twirl as the blimp lightly floats up.
- On the preview of the 2021 Rugrats revival and the Nickelodeon promo, a 3-second version of the logo exists, and it starts at the point where the stars are almost finished encircling the mountain. This version also appears on trailers for Paramount+ content.
- At the end of most shows, a 2-second version of the above variant exists. The stars don't animate and the "Paramount+" text is not in glossy 3D in this version.
- On shows shot in 2.35:1/2.39:1 scope, like season 2 of Why Women Kill and season 5 of The Good Fight, the logo is shifted up so more of the reflection can be seen.
FX/SFX: Part of the 2011 Paramount Pictures logo by Devastudios and animated using Terragen from Planetside Software, which is CGI itself, and the CGI stars and text transitioning into 2D animation. The Nickelodeon variant includes the blimp in CGI. The branding was done by Loyalkaspar.
Music/Sounds: A shimmering theme reminiscent to an orchestra warmup with a 7 note string/piano melody (the last seven notes of the 2011 Paramount Pictures logo by Michael Giacchino), finished with a stinger once "Paramount+" flies in. Composed by YouTooCanWoo. It is silent in the app variant.
- At the end of shows, one piano note is heard.
- The 6-second version of the logo has a short version of the 7-note theme.
- The 3-second version of the logo has the last note of the aforementioned 6-second theme.
- The Nickelodeon variant has the sound effects of the blimp playing over the 6-second theme.
- On episode 9 of post-March 2021 prints of Stephen King's The Stand, the music from the closing CBS All Access Originals logo is heard due to a plastering error.
- On Paramount+ Latin America's launch day drone show video, a re-orchestrated version of the current Paramount Pictures fanfare by Michael Giacchino is heard.
- In the app variant, it is silent.
- This logo first appeared on September 13, 2020 (the day the rebrand was announced) on Paramount+'s introduction video and as an unlisted video on ViacomCBS' official YouTube channel.
- Starting on March 4, 2021, the logo appears preceding all original content for Paramount+. Pre-March 2021 original series, e.g. Star Trek: Discovery, has it plastering the CBS All Access logos.
- The Nickelodeon variant made its debut on Kamp Koral: SpongeBob's Under Years, and will possibly appear on future Nick-produced content made for the service, such as the Rugrats and iCarly reboots. It's also seen at the beginning of trailers for Nick-produced Paramount+ content.
- The 6-second version without "ORIGINAL" is seen before and during shows on the Paramount+ Picks channel on Pluto TV and as a bumper for Paramount+ content on Prime Video.
- The 2-second version is seen at the end of most shows on Paramount+. However, it doesn't appear at the end of Nick- or MTV-produced content for the service, or shows produced by Paramount Television Studios.
- The "EXCLUSIVE" variant is seen on post-March 2021 prints of Coyote.
Editor's Note: It's decent for a streaming service ident and a great way to bring the Paramount name to streaming.