Paramount Animation is the animation label of Paramount Pictures. It was founded in 2011 after the success of Nickelodeon Movies' Rango and in the wake of the studio's split with DreamWorks Animation in 2012. Its first film was The SpongeBob Movie: Sponge Out Of Water released in 2015, with its latest release being the Netflix Original The SpongeBob Movie: Sponge on the Run. Upcoming films from the division include Rumble, Luck, The Tiger's Apprentice, and Jersey Crabs.
Note: Until 2019, the default logo was the Paramount Pictures logo from 2011. In 2019, Paramount Animation had unveiled a new logo, albeit as a standalone video online. This will now appear on Paramount Animation films, starting with the aforementioned SpongeBob Movie: Sponge on the Run.
1st Logo (September 19, 2019-)
Nicknames: "Star Skipper", "Animated Mountain", "Perumount Animation", "2020s Toon Mountain"
Logo: In a valley, with a forest and mountain in the distance, we see a young girl wearing a yellow shirt and purple pants, named Star Skipper (who surprisingly bears a striking resemblance to June from Wonder Park), standing on some rocks next to the valley's lake. She skips a rock across the lake. As the camera follows the rock, it transforms into a golden star. It continues to fly through the forest and up the hills, until we reach a colorful version of the famous Paramountain in an orange morning environment surrounded by clouds. The other 21 stars, also in gold, encircle the mountain and the "Paramount" script in blue zooms out and takes its position. The final star thrown by the girl swoops by forming the word "Animation" in a handwritten blue script font on the bottom as the star takes its place. The byline fades in below.
Alternate Descriptive Video Transcription: A girl skips a stone across a blue lake in front of a pyramid like mountain with a snow covered peak. The stone becomes a star and it zooms up the wooded slope of a mountain. It turns into a row of stars which form an arch over the mountain: Paramount Animation.
Variant: A faster and abridged version (as well as the audio is off-sync) exists on the international printings of The SpongeBob Movie: Sponge on the Run on Netflix.
Trivia: The logo and Star Skipper were designed by Christopher Zibach, who worked on Captain Underpants: The First Epic Movie as a lead visual development artist and art director. The studio decided to make the mascot a girl because, according to the studio's president Mireille Soria, it captures "the magic" of the division.
- September 19, 2019: Bylineless
- November 14, 2019: "A VIACOM COMPANY"
- January 29, 2020- "A ViacomCBS Company"
FX/SFX: Excellent CGI from Reel FX and ATK PLN!
Music/Sounds: We hear birds chirping and nature sounds, followed by water sounds, some whooshes, and the Michael Giacchino's 2012 Paramount logo fanfare.
Availability: Brand new. It first debuted on an article published by Variety. The variant with the Viacom byline only appeared on the first trailer for the aforementioned SpongeBob Movie: Sponge on the Run which was also its theatrical debut. The logo with the ViacomCBS byline debuted on the Super Bowl trailer for the film, it can also be seen on the teaser for the upcoming film Rumble.
Editor's Note: A fantastic logo that pays homage to the old Paramount Cartoons logo.