Star was established as a Hong Kong-based satellite broadcasting service in 1991 with stations both in China and India, acquired by former 20th Century Studios owners News Corporation in 1993, and later by The Walt Disney Corporation as part of its acquisition of Fox in 2019. On August 5, 2020, it was announced by Disney CEO Bob Chapek that Star was to be reinvented as an international entertainment service, replacing former plans to bring another streaming service owned by Disney, Hulu, outside of the United States and Japan. Star launched as part of the Disney+ service on February 23, 2021 in Canada, the United Kingdom, Western Europe, Australia, New Zealand and Singapore, with more countries soon to follow in the latter half of 2021.
(February 23, 2021-)
Logo: On a purple, multi-tiered background, we see the logomark of Star (a five-pointed star filled with a pink-orange gradient and a thin semi-circle shaped slice cut out from the bottom left). The right tier slides over the star from the right, as we zoom out. At the same time, the left tier moves right. The full logo is revealed, consisting of white text reading ''STAR'', the star from before taking place of the 'A'. ''ORIGINAL'' can be seen below in a thinner, spaced-out font. A diagonal line splits the screen roughly in half, going across the star.
FX/SFX: The moving background and the text being revealed.
Music/Sounds: An ethereal synth note that almost sounds as if it's being played in reverse, followed by a snapping sound (think Nintendo Switch) when the full logo is revealed, leaving a slight echo as the synth note abruptly stops.
Availability: Brand new. Seen on content made exclusively for Star, including Love, Victor.
Editor's Note: TBA.