Television South West (UK)

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Television South West replaced Westward Television as the holder of the ITV South West England franchise on January 1, 1982, though it had actually taken over Westward five months previously. It developed a reputation for homely presentation and for being more ambitious than Westward but lost in the auction-style 1991 franchise round when it was deemed to have bid too much money for its franchise. Consequently, it ceased broadcasting at the end of 1992, when its replacement Westcountry Television took over.

1st Logo (January 1, 1982-May 1985)

Nicknames: "Rivers And Fields", "The Triple Brazier", "The Green Bra", "That's Soul, Write", "Television Simply Wonderful", "Television South West", "Scanimate TSW"

Logo: On a black background, we see an overhead view of a television screen with a red border around it and static playing on it. A blue square comes out behind the screen. The square curves and starts to cover the screen as the screen turns pink, ruptures upwards, and a volcano-like appendage rises out of the screen. Once the screen is covered and it rotates towards the screen, it is now a blue sphere. The sphere bends and shows 2 more behind it, which split into six in a "mitosis"-like effect. The spheres then fades to a more plastic look and rotate downwards to reveal that they are green hemispheres with a blue interior. The hemispheres then form pairs at various angles (looking a bit like the Sydney Opera House, but actually supposed to represent an abstract sailboat shape similar to the Golden Hind in the Westward TV logos) and move toward the center of the screen, melding together through some rough cuts. A blue zigzag line zooms in below them and "TSW" rotates in below the line.

Accompanying clock ident: The TSW logo is situated into the lower right corner of the screen, with the zigzag extending and forming a light blue clock face, with white hands and green squares for the "numbers". This would be used until the station's demise.


  • There is also an abridged version that cuts out the "volcano" part.
  • A filmed version is known to exist.
  • On their first startup, the "TSW" text, which was now flat, rotated towards the screen, when the logo faded to its print version.
  • The endcap at the time has the print logo with "Production" below it, along with the copyright stamp. The print logo was also used for closedowns.
  • Another endcap had "Presentation" in Cooper Black instead below it.
  • A rare "generic" variant of this logo is known to exist. Starting off with the "ITV" logo of the time, outlined in dark blue and shown in "3D", it then starts to spin counterclockwise while it zooms out and creates a trail as well. It then changes to green before eventually causing the TSW logo to appear via a "clock" wipe effect. A smaller ITV logo, now colored green with a white outline, flashes in, and "for the South West" wipes in via a light in a white Cooper Black font.

FX/SFX: The static screen, the blue/green square/spheres/hemispheres, the "volcano". Few people know this, but this is made with Scanimation and models, not CGI. Despite it being Scanimation, it is really impressive.

Music/Sounds: A funky synth tune with horns. This is abridged on the "short" variant. There was also a full version of the music. The music was written and composed by Wil Malone, and is called “That's Soul, Write”.

Availability: Extinct, but can be viewed on British television archival sites like TV Ark and on YouTube.

Editor's Note: The animation, music, and the entire abstract concept may catch a few off-guard (It wasn't supposed to represent anything, to begin with, according to Paul Honeywill, who designed this logo), but this logo is a favorite of many in the UK (and probably elsewhere as well).

2nd Logo (May 1985-December 31, 1992)

Nickname: "CGI TSW"

Logo: On a fading sky background, three pairs of green semicircles (designed the same way as the first logo, only without shading) flip from the bottom of the screen into 2D at the middle of the screen. The blue zigzag line follows them and flips back into its normal place as the 3D letters "T", "S", and "W" appear from the top of the screen and spin a little as they go to their normal place. The final product is exactly the same as the print logo, albeit with shinier text.


  • A filmed variant exists.
  • A still variant used at the beginning or end of shows exists, which shows a small version of the logo against a black, gray marble or grainy white background with (from 1989 onwards) "A TELEVISION SOUTH WEST PRODUCTION FOR" and the 1989 ITV logo below. Sometimes, "(A TSW) Production", "(A TSW) Presentation", or "(A TSW) Outside Broadcast" would be used instead, either in all caps or not, with varying fonts. Copyright info may appear as well.
  • For Channel Four broadcasts from 1982 onwards, the (in-credit) logo would contain a small TSW logo against a black background with "A TSW-Television South West Limited Production for Channel Four" below.
  • A still variant was also used at the end of schools and colleges programs, with "Schools & Colleges" below the logo.

FX/SFX: The pairs of semicircles, blue lines, and letters flipping, which are all CGI.

Music/Sounds: A 12-note calm horn fanfare, with the last note held. The still variant is silent or uses the ending theme of the show.

Music/Sounds Variant: Around Christmas time, a totally different tune was used using a music box.

Availability: Extinct.

Editor's Note: This logo is a rather fitting end to this franchise.

3rd Logo (1989)

Note: This ident was never used on air.

Nickname: "ITV Generic"

See ITV.

4th Logo (January 1989-December 31, 1992)

Nickname: "The Four Seasons"

Logo: TBA

Variants: TBA

FX/SFX: The pairs of semicircles, blue lines, and letters flipping, which are all CGI.

Music/Sounds: TBA

Music/Sounds Variant: TBA

Availability: TBA

Editor's Note: TBA

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