Warner Bros. Television
Warner Bros. Television is the television division of Warner Bros. Pictures, founded on March 21, 1955 by studio vice president Jack L. Warner and headed by TV producer and actor William T. Orr (credited as "Wm. T. Orr"). The studio made its small screen debut with Warner Bros. Presents on September 20, 1955. Around circa 1960, WBTV formed Warner Bros. Television Distribution. Currently, it is a division of Warner Bros. Entertainment, Inc., a subsidiary of WarnerMedia.
1st Logo (September 20, 1955-July 1967)
Nickname: "Decorative WB Shield"
Logo: A superimposed rendition of the famous Warner Bros. shield logo, minus the banner that usually reads "WARNER BROS. PICTURES". There is no company name on screen, except some cases.
Variants: This had many variants:
- There was an opening logo, which appears a shot of the Warner Bros. Studios (like the current Warner Bros. logo) and the famous shield zooms. The word "presents", in script, may or may not appear over it.
- Also, there were different variants of the shield with text over it like "Filmed at WARNER BROS. STUDIOS IN BURBANK, CALIFORNIA".
- Some shows had the Warner Bros. logo over a grainy background, a la DuMont Television Network.
- Later, there would be a color version of this logo, with a red background and the usual colors of the shield, and for the superimposed variant, only the shield and the letters would appear in yellow.
- On some shows, in the opening variant, there would be a "presents" banner.
- On The Bugs Bunny Show, we see the WB shield on a red background. Suddenly the shield opens with Bugs Bunny munching his carrot saying, "This, folks, is a Warner Bros. television production." The shield then closes.
- On General Electric True (or GE True), a small version of the WB shield is shown and under it says "A WARNER BROS. PRODUCTION".
- On the 77 Sunset Strip episodes "Alimony League", "Not Such a Simple Knot" and "The Target" on Me-TV, the WB shield appears with the banner reading "WARNER BROS. PICTURES" on a dark background after the closing credits.
FX/SFX: None, except on the studio buildings, where the studios and shield were zooming.
- A drum roll followed by majestic fanfare with an announcer saying "A Warner Bros. Television Production" for the intro on some shows like Colt 55.
- On the logo at the end of an opening for some TV shows, the announcer says "Produced by Warner Bros." Sometimes it would be accompanied by a 7-note fanfare followed by a drum sound when the logo is on a grainy background.
- Another intro after the opening of any series has a fanfare 6-note fanfare at the beginning followed by an orchestrated 6-note theme with the same announcer saying "A Warner Bros. Television Production".
- The end-title theme from any series. But, on the animated un-superimposed variant without "Presents", this had a 17-note trumpet and would be followed by an announcer saying "This program has been produced by the Entertainment Capital of the World. Produced for television by Warner Bros." as the fanfare ended.
- On some season 6 episodes of 77 Sunset Strip seen on MeTV, a seven-note orchestral fanfare plays under the WB shield with the last note drawn out, followed by four drum beats as the logo fades out.
- The animated un-superimposed variant is seen on the end of Lawman on Encore Westerns and the opening "Presents" variant of the animated logo is seen on some episodes of Cheyenne on Encore Westerns and Retroplex.
- Sometimes, this is plastered by the "Shield of Staleness".
- On The F.B.I., the WB "Shield of Staleness" would follow after the "Presents" variant.
- This has been retained on F Troop (when it aired on Me-TV in 2016 and currently on Circle) and 77 Sunset Strip (which currently airs on Me-TV).
- This logo was "revived" for the Children's Hospital episode "The Show You Watch" (a parody of 1950s variety shows), in place of the 11th logo.
- The Warner Bros. Pictures variant of the WB shield seen on season 6 of 77 Sunset Strip is ultra-rare as it only appears on a few episodes of that show due to MeTV choosing to cut straight to their network ID after Jack Webb's executive producer credit at the end of the closing credits on most season 6 episodes.
Editor's Note: None.
2nd Logo (September 1967-March 1970)
Nicknames: "Blue/TV WB-7"
Logo: Just a superimposed stylized shield, with a combination of a "W" and a "7" (representing Warner Bros.-Seven Arts) against the ending titles. The company name is WB-SA: 1967-1970 shown below in all caps.
Variant: At the end of The Bugs Bunny/Road Runner Hour, the logo is shown on a red background without the company name. Suddenly, the shield opens to reveal Bugs Bunny, who says "This has been a Warner Bros.-Seven Arts..." before being interrupted by the Road Runner, who zips into the scene and does his trademark "Beep-beep!". As the Road Runner zips out, Bugs chuckles and continues "Like the bird says, this has been a Warner Bros.-Seven Arts television presentation." The shield then closes.
Music/Sounds: None or the closing theme.
Availability: Extremely rare as of now.
- It was last seen on The F.B.I. and The Bugs Bunny/Road Runner Hour.
- Despite this, however, there is no video evidence of this logo on the internet at all. Although it should be seen more as Warner Archive is preserving more logos.
- DVDs of The F.B.I. might have this intact should another logo not plaster it.
Editor's Note: None.
3rd Logo (September 1970-February 1972)
Nicknames: "The Television Kinney Shield"
Logo: Over a blue screen is an abstract shield (like those seen on WB '60s movie posters) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, reading either "A KINNEY COMPANY" or "A KINNEY SERVICES COMPANY". The words "WARNER BROS. TELEVISION" appear underneath the logo.
Opening Variant: The logo is the same, except "PRESENTS" in yellow appears below the logo. This version appeared at the beginning of the original Banyon TV movie. Though sometimes, the logo is just a white print in a black background.
Music/Sounds: None or the opening/closing theme.
Availability: Extremely rare.
- It appeared for a short time on some shows and made-for-TV movies of the era, such as The F.B.I. and The Jimmy Stewart Show.
- This logo was also spotted on overseas syndicated prints of Archie's TV Funnies.
- Nichols did not feature this logo, but an in-credit mention for Warner Bros. Television is used instead.
Editor's Note: None.
4th Logo (February-September 1972)
Nicknames: "Television WCI Shield", "Decorative WB Shield II"
Logo: It's the standard shield logo over a navy blue background, with the word "TELEVISION", in large letters, over the banner, and "A WARNER COMMUNICATIONS COMPANY" underneath.
Trivia: This logo looks quite similar to the 1995-2001 "Warner Bros. Animation" logo seen on the former Kids WB! and Cartoon Network shows.
Variant: A superimposed version exists on The Picasso Summer.
FX/SFX: None unless you like to count fade-ins from credits.
Music/Sounds: None or the closing theme of the show.
Availability: Very rare, as it appeared for quite a short time on TV.
- It was found on the 1984 Warner Home Video print of the pilot for Kung Fu, but DVD editions of said pilot have the 10th logo instead of this one.
- It also appeared on The F.B.I., the original Search TV movie (originally called Probe), and some prints of The Picasso Summer (a feature film that debuted in the U.S. on television), but it's quite gone and it might be replaced by the 11th logo.
- It's also seen on the 1970s version of The Merrie Melodies Show on Teletoon Retro, and in the TV pilot of The Delphi Bureau called The Delphi Bureau: The Merchant of Death Assignment on the Warner Archive Instant.
Editor's Note: None.
5th Logo (September 1972-September 1984)
Nickname: "Abstract W", "\\'"
Logo: We see a white abstract "\\'" consisting of two slanted elongated circles and a shorter elongated circle design inside a black square field, whose corners have been rounded and softened (the 1973-1984 Warner Bros. logo, or the Warner Communications logo), over a red background. The words "WARNER BROS TELEVISION" is at the top, while "A WARNER COMMUNICATIONS COMPANY" is at the bottom. The typeface for the company name is in white Handel Gothic font.
- The syndication logo originally had the words "DISTRIBUTED BY" cheaply tacked in, over "WARNER BROS TELEVISION" in the early years. It was later referred to as "WARNER BROS TELEVISION DISTRIBUTION" by 1974.
- The words in the standard logo appear in shadow mode starting in 1977. Despite that, the Distribution variant would remain shadowless.
- There is an opening version that resembles their theatrical logo. It was seen on a few made-for-TV features such as the original 1974 Wonder Woman starring Cathy Lee Crosby.
- There is also a widescreen version of this logo, seen on DVD and high-definition prints of some shows and TV movies.
- There is a superimposed variant of this logo that appeared on season 3 episodes of Alice.
- There is a black and white inverted version of the logo with a black abstract "W" on a white square field. This was featured on some reprints of The Adventures of Superman.
- Sometimes, the movie logo: "DISTRIBUTED BY WARNER BROS" is seen at the end of certain off-net syndicated TV series or TV movies on cable.
- Depending on the film print quality, the logo background would appear reddish-orange.
- Another series of logo variants involve two or three Looney Tunes characters: one seen on each side of the logo. This was common on The Bugs Bunny/Road Runner Hour and many Looney Tunes specials (see the 3rd logo on the Warner Bros. Animation page for more info).
- There's an in-credit variant of the closing logo seen in WB's films of this era, but instead with "WARNER BROS TELEVISION" on top. This can be seen in the 1983 TV movie Sparkling Cyanide.
- On the 1988 TV special Superman 50th Anniversary, a still image of the WBTD logo is used.
FX/SFX: In the inverted B&W version of the logo seen in The Adventures of Superman, the logo fades in from a white screen, then fades out after a few seconds back into white. This is due to the inversion of the logo colors.
Music/Sounds: Usually shown with music from the show or TV movie fading out or silent. On occasion, a dramatic 7-note horn fanfare is played.
Availability: More common than the movie logo.
- It's still saved on most 1972-1984 shows, including reruns of The Dukes of Hazzard last aired on CMT before reruns were pulled due to debate over the Confederate flag, Alice last aired on ION, Challenge of the Super Friends, The World's Greatest Super Friends, and earlier episodes of Superfriends: The Legendary Super Powers Show when they were last shown on Boomerang, The F.B.I., and the first season of Night Court. It's also retained on the DVD release of the latter.
- Surprisingly, the later version of the syndication logo appears on the WCI Home Video releases of Dirty Harry and The Wild Bunch, plastering the Kinney Shield on the former and preceding the W7 Shield on the latter.
- It's also seen on the 1st season (1983-84) of Scarecrow and Mrs. King, whenever someone decides to rerun that show.
- The "Distributed By" version with the smaller \\' logo also once appeared on USA reruns of Just the Ten of Us and on older SOAPnet reruns of Hotel, as well. It also appears on the VHS and Blu-ray releases of V: The Original Miniseries.
- This logo was originally seen at the end of the 1st season of The Streets of San Francisco, but with the exception of at least one local rerun episode, it's plastered over with either the 1974 or 1988 Worldvision logo on older local reruns and Me-TV reruns of season three onwards or the CBS Paramount logo on DVDs and Me-TV reruns of the first two seasons of the said show.
- On older Family Channel (now Freeform) reruns of Scarecrow and Mrs. King, this logo along with the B&E Enterprises logo (used on the 1st 11 episodes) of the 1st season were all plastered with the next logo below, although on PAX (now ION Television) reruns, this logo was used in tandem with the Domestic Pay TV Cable & Network Features logo.
- Also, the "Distributed By" version was also used on a few season 4 episodes, either following the 6th logo or plastering it. On MeTV reruns of Wonder Woman, this logo is either plastered by either the 6th or 10th logo, although one episode from its final season retained this logo. The "Distributed By" variant also made a sneak appearance on a Me-TV rerun of a season 2 Christmas episode of Welcome Back, Kotter.
- The recent H&I (Heroes and Icons, formerly Me-Too) reruns of Kung Fu and the DVDs have this plastered with the 10th logo with the low tone jingle. The black and white variant is retained on two episodes of The Adventures of Superman on its season 1 DVD release, titled "The Stolen Costume" & "The Unknown People, Part 2".
- On the S1 Night Court episode "The Former Harry Stone," this was inexplicably plastered over with the 1996 Telepictures Distribution logo.
- The WBTD logo also makes a strange appearance on the 1988 TV special Superman 50th Anniversary.
Editor's Note: None.
6th Logo (September 1984-1998)
Nicknames: "Television WB Shield", "Shield of Staleness", "The Shield Returns"
Logo: Same as its movie counterpart with "WARNER BROS. TELEVISION" above the shield, and the owner byline at the bottom.
Bylines: First here are the little differences in the logo, along with dates in which they were used:
- 1984-1990: Referred to as "A WARNER COMMUNICATIONS COMPANY"
- 1990-1996: Referred to as "A TIME WARNER COMPANY"
- 1992-1998: Referred to as "A TIME WARNER ENTERTAINMENT COMPANY"
- Many post-1984 TV movies and/or mini-series such as North and South: Books I and II would use the 1984 Warner Bros. Pictures logo at the end.
- On the short-lived cartoon series Family Dog, the logo was paired with the 1991 Universal Television logo with the Universal TV logo on the left and the 1990 WBTV logo on the right on a black background.
- The 1990 WBTV shield will sometimes have the words "WARNER BROS. TELEVISION" slightly more stretched out and the Time Warner byline slightly shortened in.
- A B&W version of the 1990 WBTD logo was used on old TV Land airings of Gilligan's Island, as well as on the Tiny Toon Adventures episode "Two-Tone Town" for the 1992 logo.
- On The John Larroquette Show, the logo is an in-credit logo on a black-dark blue gradient screen in a white color with a copyright notice underneath the TWE byline. Plus, the banner reads "WARNER BROS.". The first episode appears on a sunset scene from the show, while the rest of the 1st season has it superimposed over live-action scenes from the day's episode.
- On a 1993 VHS of Batman: The Animated Series, the text is in an alternate font.
Network Variant: From 1984-1995, the WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, the owner byline at the bottom.
Syndication Variants: Now here are the syndication variations of the logo, along with dates in which they were used:
- 1984-1997: The WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, and the word "DISTRIBUTION" below that.
- 1993-1997: The same as the previous variation, but this time, the words appear as "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION", the first three words overlapping the other two.
- 1994-1996: Some off-network shows would have a combo of the logo text. It appears as "WARNER BROS. TELEVISION" (in a slightly different font) at first, then cross-fades to "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION" soon afterward. This logo variant still had the words "WARNER BROS. PICTURES" in the shield banner. This was seen on syndicated reruns 1993-94 episodes of Family Matters and Full House, but the latter now cuts directly to the 2001 WBTD logo after the 1992 WBTV logo.
FX/SFX: None, except the cross-fade text version in 1993.
Music/Sounds/Voice-overs: Mostly none or the end-title theme from any show. For syndication, the following voice-over can be heard below. Here is a list of the stars that did the voice-over and the production company stated for early-mid '90s shows that were syndicated by Warner Bros. Basically, the spiels are what we have listed here, but also add ".....and is distributed by Warner Bros. Domestic Television Distribution" (although The People's Court and Merrie Melodies lacked the word "Distribution") to each of these parts so you can get the full experience:
- Full House (Dave Couiler (as Joey Gladstone)): Full House is produced by Jeff Franklin Productions with Miller-Boyett Productions in association with Lorimar Television (1987-1993 episodes), Warner Bros. Television (1993-1994 season).
- Family Matters (Reginald Vel Johnson (as Carl Winslow)): Family Matters is a Miller Boyett Production in association with Lorimar Television (1989-1993 eps), Warner Bros. Television (1993-1994 season).
- Head of the Class (Leslie Bega (as Maria Borges)): Head of the Class is a Eustis-Elias Production in association with Warner Bros. Television.
- Perfect Strangers (Mark Linn-Baker (as Larry Appleton)): Perfect Strangers is a Miller-Boyett Production in association with Lorimar Television.
- Growing Pains (Kirk Cameron (as Mike Seaver) or Tracey Gold (as Carol Anne Seaver)): Growing Pains is a Guntzelman-Sullivan-Marshall Production in association with Warner Bros. Television.
- Murphy Brown (Charles Kimbrough (as Jim Dial)): Murphy Brown is a Shukovsky-English Production in association with Warner Bros. Television. (kept on post-1994 episodes with the 1994 theme playing under the voice over)
- Fun House (announcer John "Tiny" Hurley): Fun House is a Stone Television Production in association with and is distributed by Lorimaaaaaaar-Telepictures! Cool! (first season only, later replaced with mentions to Lorimar Television and Warner Bros. Domestic Television Distribution ("Oy!") (except for the final season, which was produced by Telepictures Productions instead of Lorimar Television).
- Alf (Brian Cummings (not on the show, an announcer)): Alf is an Alien Production.
- The Hogan Family (Jason Bateman (as David Hogan)): The Hogan Family is a Miller-Boyett Production in association with Lorimar Television.
- The People's Court (Jack Harrell (1981-93)): The People's Court is produced by Ralph Edwards-Stu Billett Productions and is distributed by Lorimar-Telepictures (1987-1989), Warner Bros. Domestic Television (1989-1993).
- The People's Court (Curt Chaplin (1997-present)): The People's Court is a Ralph Edwards-Stu Billett Production, distributed by Warner Bros. Domestic Television Distribution (WB line used until 2001).
- Moral Court (Announcer TBA): Moral Court was created and produced by Stu Billett Productions, distributed by Warner Bros. Domestic Television Distribution.
- Time Trax (Announcer TBA): Time Trax is a Gary Nardino Production in association with Lorimar Television (early 1993 episodes), Warner Bros. Television (1993-1994 eps).
- Step by Step (Patrick Duffy (as Frank Lambert)): Step by Step is a Miller-Boyett Production in association with Lorimar Television (1991-1993 episodes), Warner Bros. Television (1993-1994 season).
- Merrie Melodies Starring Bugs Bunny & Friends (Announcer TBA): Merrie Melodies is a production of Warner Bros. Animation.
- Love Connection (various announcers): This is [name] speaking for Love Connection. Love Connection is an Eric Lieber Production, produced in association with and is distributed by Lorimar-Telepictures (later Lorimar Television and distributed by Warner Bros. Domestic Television Distribution from 1989, GSN airing plaster this logo with the 10th logo). For the short-lived 1998 revival, it was a PEL Production, produced in association with Telepictures Productions and distributed by Telepictures Distribution.
- Kung Fu: The Legend Continues (Richard Anderson): Kung Fu: The Legend Continues is produced by Warner Bros. Distributing Canada, Limited and is distributed by Warner Bros. Domestic Television Distribution (1993-1994 episodes only). Later episodes from 1995 to 1997 use the WBTV Distribution voice-over but the WBTV 1994 jingle music plays after the voiceover finishes over the 1996 WBTD logo (though TNT airings use the Domestic Pay TV logo instead).
- Trump Card (Chuck Reilly): Trump Card is a production of Createl Ltd. and Fiedler/Berlin Productions in association with Telepictures Productions.
- Babylon 5 (Douglas Netter): Babylon 5 is a Babylonian Production (early Season 1 episodes only).
- 3rd Degree! (Bob Hilton/Don Morrow): 3rd Degree! is a Kline and Friends Production, in association with Burt & Bert Productions and Lorimar Television. (Although this show inexplicably uses the standard 1984 WBTV logo, instead of the 1984 WBTD logo commonly used on shows distributed by WBTD.)
- The Jenny Jones Show (Announcer TBA): This is a David Salzman Production in association with Telepictures Productions.
- Night Court, John Larroquette (as Dan Fielding): Night Court is a Warner Bros. Television Production (1989-1992 episodes only).
- On season 1 reruns of The Hogan Family (originally called Valerie), the Lorimar-Telepictures standard and high tone themes were played on the 1990 WBTD logo. This was a result due to bad plastering.
- On syndicated reruns of Martin and Encore Classics airings of Murphy Brown, the 1994 WBTV theme is used over the 1990 WBTD logo, the latter also retains its voice over due to plastering the next logo below.
- On the Batman: The Animated Series episode "Day of the Samurai", the 2003 WBTV theme was heard on the 1992 WBTD logo. This may have been a result of a double plaster.
- On original ABC airinigs and reruns of early season 2 episodes of Lois & Clark: The New Adventures of Superman last seen on TNT and Hub Network (now Discovery Family) and VOD releases of Family Matters, it uses the logo theme from the next logo.
- On VOD releases of the final season episodes of Family Matters, it uses the music from the 8th logo.
- It was featured on Batman: The Animated Series, Animaniacs (Nickelodeon/Nicktoons airings of the latter plaster this with the 10th WBTD logo while Cartoon Network used the next 2 logos below), Tiny Toon Adventures, Taz-Mania, the first three seasons of Lois & Clark: The New Adventures of Superman last aired on the Hub Network (now Discovery Family) and the latter was also retained on TNT years ago, the season 7 DVD release of Full House, season 3 of Matt Houston on Decades (before or after the CBS Television Distribution logo), and a couple episodes of Martin on TV One (plastered by the 11th WBTD logo on MTV2 and BET), among others.
- The Distribution variant was seen on original NBC airings of Prince For a Day and at the end of a DVD of the Rankin-Bass special The Year Without a Santa Claus.
- The 1990 WBTV Distribution logo plastered over the Lorimar "LP" and "Line of Doom" logos on Eight is Enough.
- It also appeared at the end of early S1 episodes of Beetlejuice: The Animated Series, The Super Powers Team: Galactic Guardians, Night Court, Growing Pains, Family Matters, Head of the Class, Just the Ten of Us, and the final season of The Dukes of Hazzard, among others.
- The Warner Communications byline variant also strangely showed up on a recent Seven Network airing of Godzilla (2014) in Australia, thought that may be from the Network's sloppy habits of editing out the closing credits on every film shown.
Editor's Note: None.
7th Logo (September 1, 1994-January 2001)
Nicknames: "Television WB Shield II", "Shield of Staleness II"
Logo: Almost the same as the last logo, only this time, the word "WARNER BROS. TELEVISION" is removed from above the shield and now appears inside the shield banner, and the company byline appears under another typeface. The overall appearance of the shield is a lot "shinier" and golden.
- During this logo's duration, two cloud backgrounds were used: one with more detailed clouds and one with less-detailed clouds and is much brighter.
- The banner reads "WARNER BROS." on most first-run and non-WB syndicated shows.
- On the Free Willy animated series, the logo is seen in a box on a black screen with a copyright stamp below.
- There is a rare widescreen filmed variant that was seen on some prints of the original 1983 TV movie episodes of the original V: The Series, which plastered the Big \\'. This also had a rough fade-out compared to the standard 1994 WBTV logo and the byline has the same typeface as the previous logo, plus the clouds and the shield itself is more darker than the standard version is. There is also a 4:3 version that can be seen on every episode of Mayberry R.F.D. on the season 1 DVD set.
- On Whose Line Is It Anyway?, the logo is slightly enhanced. Plus, the sky is more bluish.
- On the short-lived series Muscle, a copyright stamp is seen under the company byline, and the shield banner just reads "WARNER BROS." (likely because this was used as the closing logo for The WB Television Network's first night of shows).
- A syndicated version has the text "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION".
Music/Sounds: A 7-note loud horn theme with a drum rolling throughout. This is basically the last 7 notes of the "Merry-Go-Broke-Down" jingle from Looney Tunes.
- Some shows with WBDTD would have the first few notes cut off used on first run syndicated shows and reruns like Living Single and Hangin' with Mr. Cooper.
- Some shows in association with WBTV would have the theme cut in half.
- Reruns of The Fresh Prince of Bel-Air would have a hip-hop theme until the 1994-1996 episodes.
- Original WB broadcasts and some reruns of The Parent 'Hood, it used a high tone variation of the 1994 WBTV jingle on almost all episodes prior to 1998.
- The 1997 revival of The People's Court used Curt Chaplin's voice over on this logo.
- On pre-2003 syndicated prints of The Jamie Foxx Show, Jamie Foxx's closing jingle, "Electrifying (Baby, That's Real)" plays in the background throughout the entire four-way logo combo. On DVD, however, it would retain its normal music.
- On the Mayberry R.F.D. episode "The Camper", an audio glitch causes the last few notes of the show's theme to replay very quietly (and with an extra helping of static) over the usually silent logo.
- In some instances, it used the end theme from a show or none. (the Cable-Pay TV logo would be silent most of the time except on some TNT airings of ER, older ABC Family airings of Family Matters and the short lived series Crusade).
- On some shows, the fanfare would succeed the show's ending theme. In some cases, the logo would even cut to black after the end theme plays, then cut back to the logo just to play the fanfare. This was most common with Friends, and also occurs with the next four logos, with the 11th plastered over the previous 4 in HD remasters.
- The standard version is currently seen on the final season of Full House on DVD and the original FOX prints of Living Single on Bounce.
- The WBTV/WBDTD cross-fade version appeared on 1993-1996 episodes of Full House and Family Matters.
- The 1996 WBDTD version appeared on former Family Matters reruns on Nick at Nite. The 1994 WBDTD version still appears on Living Single on TV One (plastered by the 11th logo on We, and was retained on USA Network years ago but followed by the 10th logo).
- It's also seen on S1-1st half S3 episodes and 2nd half S4-S5 (until the episode "Oswald's Son") episodes of The Drew Carey Show and the 1999-00 season of Access Hollywood in syndication (replacing 20th Television).
Editor's Note: None.
8th Logo (75th Anniversary) (January 1-December 1998)
Nicknames: "Television WB Shield III", "Television CGI Shield", "Shield of Staleness III", "Semisesquicentennial Shield", "WB's 75th", "Happy Anniversary, Warner Bros.!", "Happy 75th, Warner Bros.!", "Anniversary Shield"
Logo: A near still shot of the 1998 movie logo at the time, with the words "75 YEARS Entertaining The World" across both sides of the WB Shield with the banner simply reading "WARNER BROS." or "WARNER BROS. PICTURES" and a darker background.
Trivia: This logo debuted before its full movie counterpart later came about with the rise of Fallen, which came out on the 16th of the same month (January) and year (1998).
FX/SFX: Just the clouds moving. None for the "WARNER BROS. PICTURES" version, unless you want to count the fade-in & out.
Music/Sounds: A truncated version of the wind-blowing theme from the 1998 theatrical logo or the end theme of a show.
- The alternate 1994 theme is used for the "WARNER BROS. PICTURES" version, but a silent version was used for this logo on TCM & Cartoon Network.
- A low-tone variant was heard on a few episodes of Meego (international airings).
- A silent version of the standard logo was used on early 2000s TV Land airings of Gilligan's Island.
- On old airings of Rudolph's Shiny New Year on FOX/ABC Family (now Freeform), it strangely had the Rankin-Bass logo music trailing underneath.
- The end theme of the show used was also used on Animaniacs seasons 1-2 to plaster the 6th logo before falling silent.
- It was seen on the fourth and fifth seasons of Friends (HD prints plaster this logo with the 11th logo), the first and second seasons of Veronica's Closet when last reran on TV Guide Network (now Pop, one overseas airing had the 11th logo follow this logo), some rerun episodes from the final season of Family Matters, on the 2nd half S4 episodes of The Parent 'Hood, the first season of Whose Line Is It Anyway?, 1998 episodes of the fourth and fifth seasons of ER (plastered on DVD, VOD and Pop airings by the 11th logo but retained on TNT years ago), 1998 episodes of The Rosie O'Donnell Show in syndication, some 1998 episodes of Extra in syndication, early 2000s TV Land prints of Gilligan's Island, TNT airings of 1998 episodes of Babylon 5, and early episodes of both Brimstone and Mortal Kombat: Conquest (the latter also had this logo plastered by the 11th logo on remastered prints), among others.
- It's also seen on 2nd half S3 and 1st half S4 episodes of The Drew Carey Show and the second half of the final season of Murphy Brown.
- This logo plastered the 6th logo on 1998-2001 Cartoon Network airings of Animaniacs, with the Cable-Pay TV version of the previous logo inserted after it (although post-season 3 episodes of the latter show have this logo follow the Warner Bros. Television Animation logo of the time, and has the Cable-Pay TV logo following after this logo), though both this logo and the Cable-Pay TV logo follows the 6th logo on old TNT airings of the 1990 film Nightbreed.
- This debuted on the last two episodes of Living Single, which aired on New Years' Day (January 1st), 1998 (although recent VH1 reruns of the latter show have fallen victim to modern, Nickelodeon-style "last-scene-of-the-show" credits, along with this logo being [weirdly!] plastered by the widescreen version of the "Distributed by" version of the 11th logo [while the preceding the SisterLee Productions logo has the words "In Association With", to make matters even worse]).
- This was used in tandem with the Cable-Pay TV version of the last logo for shows of the time that were aired/rerun on cable networks.
Editor's Note: None.
9th Logo (April 5, 2000-January 2001)
Nicknames: "Television WB Shield III", "Shield of Staleness IV"
Logo: The logo has a slightly different cloudy background, which is a bit better defined. The shield logo has an up to date banner inscription, still reading "WARNER BROS. TELEVISION" and includes either "DISTRIBUTED BY" or "PRODUCED AND DISTRIBUTED BY" above the shield logo or nothing above it and a small "www.warnerbros.com" below the byline appears across. The byline (reverted back to its first typeface) is higher now, to make room for the small website URL below.
- Reruns of season 1 episodes of Static Shock on Disney XD and some online airings of seasons 4 & 5 of ER would use the static 2000 Warner Bros. Pictures logo.
- A B&W and silent version was seen on the 2000 made-for-TV movie remake of Fail Safe.
Music/Sounds: The end-title theme of any series, the 1994 WBTV theme, or silence. The People's Court, Moral Court and some episodes of Growing Pains all had voice overs on this logo.
Music/Sounds Variant: On the 2000 remake of The Fugitive, a majestic fanfare is heard.
- It was seen on older reruns of Growing Pains last aired on TeenNick and currently seen on Antenna TV though in split screen form.
- It had only appeared for a short time before Time Warner merged with America Online.
- It was also seen on pre-2001 episodes of the short-lived series Moral Court during its original syndication run and last seen on ION reruns of said show.
- This also appeared on the NBC/WB sitcom For Your Love as well.
- Currently seen on the last few S5 (starting with the episode "Mr. Wick Returns") and 1st half S6 episodes of The Drew Carey Show from this era.
- The VOD and Pop airings of the season 1 and season 6 episodes and online airings of seasons 4 & 5 of ER also had this logo, but were plastered on the DVDs by the next 2 logos below respectively but was retained on TNT years ago.
- As of 2018, this can still be seen on UP reruns of 2000 & 2001-era episodes of the first incarnation of Whose Line Is It Anyway?.
Editor's Note: None.
10th Logo (January 29, 2001-2006)
Nicknames: "Television WB Shield IV", "Shield of Staleness V"
Logo: The logo is now a TV rendition of their current movie logo. The background is darker, and once again the 1984 shield logo with a banner inscription reads "WARNER BROS. TELEVISION" across. Like the 9th logo, this one includes either "Distributed by" or "Produced and Distributed by" may or may not appear above the shield. Underneath the shield is the byline "An AOL Time Warner Company" and sometimes a small website URL reading "www.warnerbros.com".
- Fall 2003: This logo has yet another different cloud background. It has a shinier WB shield logo with a updated banner inscription, like that of the Warner Bros. Classic/Television Animation version. The words "Warner Bros. Domestic Television Distribution" reappear above the shield logo with the new byline below it. The company URL is temporarily removed. This was seen on early episodes of The Ellen DeGeneres Show and some 2003 episodes of Street Smarts, both used prior to the debut of the 11th logo.
- There is also a narrow version of the logo.
- One of the seasons of Extra earlier in the 2000s had this logo play as usual, except it would end with a shot of it on a television screen (this was when Extra had their logo revised from the '90s black and white one, to the "x" in a blue circle logo).
- There is a variant where the banner only reads as "WARNER BROS.". This can be seen on the HBO miniseries Band of Brothers.
- There's another rare variant of this logo without the URL website, only leaving its cheesy shield and byline. It can be seen on the very short-lived TV show Thieves (2001), as well as the 2nd and 3rd episode of Birds of Prey.
- An open-matte distribution variant exists.
- A complete widescreen version of the logo with the clouds being enhanced and well transformed appears on the short-lived TV show Witchblade.
- On a Dutch airing of Third Watch, the open-matte version is shown, only with a very rare URL that has a different internet code, which is "co.uk". This is the British website for Warner Bros. This also appeared on British airings of The West Wing as well as a season 3 episode of Kung Fu on DVD.
- An extremely rare variant found on British airings of Friends and The West Wing have an AOL Keyword below the logo "AOL Keyword: (Name of Either Show, i.e. "West Wing")"("AOL" in its corporate acronym of the time).
- A B&W variant of the Distribution variant exists.
Music/Sounds: Same as the 7th logo.
- Sometimes a low tone is heard.
- On ER: The Complete First, Sixth, Seventh, and Eighth Seasons DVDs and Pop airings of the said show, this logo is silent.
- On ABC Family (now Freeform) reruns of Family Matters, Full House, Growing Pains, and Step by Step, the theme sounds like it's been played at a stadium.
- When Full House was reran on Nick@Nite and TeenNick, WBTV used Dave Coulier's syndicated voice-over closing.
- Game Show Network airings of Love Connection plaster this logo over the 6th logo while retaining John Cervenka's voice over.
- On newer ABC Family airings of Full House, the logos were shown first (with the closing theme playing over it), and the credits were shown afterwards in split-screen.
- On the first episode of season 3 and the eighteenth episode of season 4 of Dallas on their respective DVD releases, it has the 1971 Lorimar theme on this logo due to a sloppy plaster job.
- On season 1 episodes of What I Like About You? on its DVD release and the ER season 3 episode "One More for the Road" on the S3 DVD, it uses the music from the next logo, both due to a rush plaster job.
- It was seen on ABC Family (now Freeform) and TeenNick reruns of Full House.
- This logo was a standard for plastering logos in the 2000s, plastering the "Big \\'" on recent H&I reruns and DVD's of Kung Fu and the Me-TV reruns and DVDs of Wonder Woman, as well as the Lorimar logo on most episodes of the first 8 seasons of Dallas on DVD and also was seen on Down to Earth on Good Life TV (now Youtoo) in the early 2000s, USA Network airings of Living Single in the early 2000s, as well as Nickelodeon/Nicktoons airings of Animaniacs.
- A version with the website text can be seen on reruns of The Oblongs on Adult Swim.
- Currently seen on second half S6-S8 episodes of The Drew Carey Show, and was seen 2001 episodes from the 2000-01 season of Access Hollywood right before NBC Enterprises took over in the fall of '01.
- It was also seen on a recent getTV airing of Young Guns II (a Morgan Creek film), before the SPT logo.
- Despite having ended use in late 2003, after the Time Warner name was reinstated, this logo was still used on the later episodes of the first incarnation of Whose Line Is It Anyway? (and as of the current UP reruns of the latter, continue to keep it this way) up to its 2006 end, due to the fact the last of the episodes were produced and had it completed between late 2002/2003, but did not air until after those dates.
Editor's Note: None.
11th Logo (July 2003- )
Nicknames: "Television WB Shield V", "Shield of Staleness VI", "Shield of Boredom"
Logo: A lighter conception of the last logo only this time, there's no company byline whatsoever for the first time in 36 years. This is done as all of the WB divisions are organized as "Warner Bros. Entertainment" under Time Warner. Sometimes the WB URL is seen below. Like the 2000 and the 2001 logos, either the text "Distributed by" or "Produced and Distributed by" (in the same font as the previous logo) is seen above or nothing above it.
- In the 2013 film Saving Mr. Banks, when Mrs. Travers arrives at the Los Angeles airport, a trio of cab drivers are holding signs for different film companies (one for Warner Bros., one for MGM, one for Walt Disney). The logo depicted on the sign is this one, which is historically out of place, not to mention that Warner Bros. didn't have a proper logo for its Television arm until 1972.
- The "Distributed by" was surprisingly seen on a July 20, 2016 TBS airing of The Big Bang Theory episode "The Boyfriend Complexity", though this is probably a plastering error because this proceeded the Michael Patrick King Productions logo, which was also found on the same airing. Also, TBBT uses the completely bylineless version, meaning that TBS accidentally used the combo for 2 Broke Girls instead.
- For Warner Bros. Television Distribution, when the logo is further back, it's by Warner Bros. Domestic Television Distribution. If it's closer up, it's by Warner Bros. Television Distribution. Though Mike & Molly is a new WB series and usually most new network WBTV series would use the completely bylineless 2003 WBTV logo, one episode accidentally used the 2003 WBTD version instead.
- On The Perils of Penelope Pitstop on former Boomerang airings, the 1967 film Up the Down Staircase on TCM, and syndie reruns of Curb Your Enthusiasm from 2010-2011, it just uses the open-matted 2003 version of the current closing logo for Warner Bros. Pictures.
- On a S3 episode of The Jamie Foxx Show titled "Taps For Royal" from a recent Centric rerun, the words "Distributed by" are missing from the top of the 2003 WBTV logo. But about 2 seconds later just before the music from the Bent Outta Shape Productions and the Foxx Hole Productions logo finishes out, the "Distributed by" byline magically appears back into its original position. As a result, this plastered the 1996 Telepictures Distribution logo that usually followed on syndie reruns. This also happened on George Lopez on a season 1 episode titled "Who's Your Daddy?".
- On the series finale of The Fresh Prince of Bel-Air titled "I, Done" in syndication, the widescreen version of this logo is squashed to fit the 4:3 dimensions.
- A B&W version is used on the series finale of Children's Hospital ("The Grid") and some films on TCM.
- On 2020s episodes of TMZ, the logo is part of the split screen credits alongside the Harvey Levin Productions, ParaMedia, and Telepictures logos.
FX/SFX: None. Sometimes on some shows like TMZ and Extra have the logo fade in.
Music/Sounds: The 2nd part of the 1999 WB theme of the song "As Time Goes By" from the WB film Casablanca. Some shows in association with WBTV would have the theme cut in half.
- An alternate version of the fanfare was used in the early days of the logo. This version had a faster tempo, a piano note at the beginning, and a slightly different ending. This variant can be seen on All of Us, The Mullets, All About the Andersons, reruns of George Lopez, post-2020 reruns of The Flintstones on Me-TV, and DVD releases of The New Scooby Doo Movies. Strangely, this variant appears on streaming prints of Smallville S3 episode "Phoenix".
- On The Fresh Prince of Bel-Air episode "Sleepless in Bel-Air", Lifetime airings of Will & Grace and the TV movie Deadly Intentions... Again?, Nick @ Nite, Antenna TV, and HD airings of Murphy Brown, the pilot of Rock Me Baby on UPN, and on Centric airings of The Wayans Bros., the 1994 theme is used.
- On some re-runs of Friends, this plasters the 1994 logo; the closing theme of the TV show is heard, followed by the 1994 fanfare. Some occasions cut-off the closing theme, on some local airings; the 1998 theme is heard instead, on airings on certain local stations including WADL Detroit, the closing theme continues over this logo instead.
- The 1998 theme is also heard on this logo on the final season of Murphy Brown on Nick at Nite and on DVD prints of Mortal Kombat: Conquest.
- The 1994 low tone WBTV theme is also heard on the short 2003 Warner Bros. Pictures logo.
- In 2009 on The Vampire Diaries, the 2012 mini-series Coma and other shows, there is a sped-up version of the 2003 theme.
- On Children's Hospital, the music (usually just the last note) is cut off by the Williams Street Productions logo.
- The first six season one episodes of Cold Case on Universal Channel Asia had the last 3 notes of the 1994 theme.
- A silent version exists on the ER seasons 4 (except on 2 episodes) & 5 DVD's, some films on TCM, and the first 5 episodes of Jane the Virgin.
- On digital prints of some episodes from Perfect Strangers, the theme has a weird echo effect.
- On syndicated prints of The Jamie Foxx Show, Jamie Foxx's closing jingle, "Electrifying (Baby, That's Real)" plays in the background throughout the entire four-way logo combo.
- Starting with the 6th episode of Season 2 of Jane The Virgin, only the last note is heard.
- The pilot of The Flash used a slowed down version of the fanfare.
- The short-lived WB sitcom Commando Nanny had the fanfare double pitched.
Availability: Extremely common.
- It appears on first-run syndication series such as The People's Court, Judge Mathis, TMZ on TV, The Ellen DeGeneres Show, Extra, and also current network, cable and off network shows such as Conan on TBS, George Lopez on Nick at Nite and Ion Television, The Jamie Foxx Show last aired on Centric (before the rebrand as BET Her), The Wayans Bros. on MTV2, Friends in local syndication, TBS and Nick at Nite, Eve on TV One, ER (seasons 3-5 and 10-15) last aired on Pop and on its DVD releases, and The Real in local syndication and on BET, among others.
- Any series from this era reran on TV One would keep the original logo intact.
- The 1994 WBTV low-tone version theme with the 2003 open-matted "Distributed by Warner Bros. Pictures" logo appears on shows like The Perils of Penelope Pitstop on former Boomerang airings and DVD, the 1967 film Up the Down Staircase on TCM, and before syndie reruns of Curb Your Enthusiasm from 2010-2011.
- The "Produced and Distributed by" variant is somewhat rare and can be seen on the short-lived series Jack and Bobby, Chase, and current episodes of The People's Court starting on the 2012-2013 season. This variant was also strangely seen on the 6th episode of Aliens in America (while it was produced by Warner Bros Television, CBS Paramount was considered the distributor. This is also strange due to the fact that every other episode includes the regular "Produced by" variant).
- The final season (2004) of The Drew Carey Show also has this as well, and the WBTD logo also plasters the 10th logo on Laff airings of a special from said show, "Drew Carey's Back-to-School Rock 'n' Roll Comedy Hour" (which also doubled as that show's S7 premiere episode).
- As of 2018, it is now in tandem with the 13th and 14th logos (though the 14th logo is replacing this logo during the 2018-2019 season, this logo's days may be numbered).
- Strangely, this also appears on a Hulu print of the Foster's Home for Imaginary Friends episode "Adoptcalypse Now".
- When GetTV reran The Jimmy Stewart Show in 2015, the original ending with the third logo (the "Kinney Shield") was plastered by the "Distributed by" variant with the url given below the shield (the show's original closing theme music plays over the latter logo as well). It's currently unknown whether or not the Warner Archive DVDs of Jimmy Stewart retain the original WBTV "Kinney shield" logo or is plastered by the "Distributed by" variant.
- This strangely plasters the WB Family Entertainment logo at the start of current prints of the 1998 theatrical film Quest for Camelot.
Editor's Note: Some may find this logo annoying for plastering over previous logos (sometimes with the previous logos' themes intact), like its movie counterpart.
12th Logo (January-December 2005)
Nicknames: "Television WB Shield VI", "CGI Shield II", "WB 50 Years of Quality", "Plastic Shield", "Semicentennial Shield", "WB's 50th", "Happy Anniversary, Warner Bros.! II", "Happy Anniversary, Warner Bros. Television!", "Happy 50th, Warner Bros. Television!", "Anniversary Shield II"
Logo: A smoother WB shield with a ribbon that's wrapped around it from below that says "50 YEARS OF QUALITY". Sometimes the website URL is seen below. For syndication, the text "Distributed by" appears above. Sometimes the shield is up close and zooms back.
FX/SFX: The zooming of the shield and gliding clouds or just the shield superimposed with the clouds gliding.
Music/Sounds: The 2003 WBTV theme, the end-title theme from any show, and silence on seasons 11-12 of ER.
- It's still saved on reruns of Eve on TV One, Supernatural on TNT and FX, Nip/Tuck on Logo, and Without a Trace on Ion, among others.
- This was also seen on Alice, Spenser: For Hire, and Scarecrow and Mrs. King (plastering the 1972-84 WBTV logo on the 1st season's rerun) back in 2005 during Warner Bros. Television's 50-hour marathon on TV Land.
- This is plastered on local syndication reruns of Two and a Half Men with the 11th logo.
Editor's Note: A slightly-wasted logo that only appeared during the entirety of the year 2005.
13th Logo (September 22, 2014- )
Nicknames: "Decorative WB Shield III", "The DC Comics WB Shield", "DC/WB Combo"
Logo: After the 2012-2016 (or 2016-present) DC Comics logo or the Vertigo logo, a larger version of the movie preview trailer WB Shield seen on the names and crew members list is seen with the Warner Bros. Television ribbon in the middle of it in the same font as that of the 2008-2014 Warner Bros. Animation logo slowly zooms in from a mostly dark background. However in 2020, the 2003 Warner Bros. Television logo is replaced by the 2019 WB logo.
- Beginning with Season 3 of Arrow, the background and logo are all in a dark green and black color. There are also sharp green arrows zipping around the logo as well.
- On Constantine, the logo is engulfed in flames on a black and glowing fire background.
- On Gotham, there is slight drops of rain around the logo, which is in a black and dark gray color on a black background with light gray mist in it.
- On the new version of The Flash, the logo is in a electrified gold color with electricity moving around the logo, accompanied by a electric sound effect on a dark red background with black in it.
- On iZombie, the logo is gray surrounded by blood in a red brain background.
- On the Supergirl pilot, the logo is all red and is on a blue-black gradient background.
- On Supergirl, the logo is in the clouds and is red and blue.
- On the Lucifer pilot, the logo's colored in red and gold and is put on a dark background.
- On Lucifer, there is a city background and the logo is red and gold.
- On Legends of Tomorrow, the logo is silver and shiny, and the background is also silver and shiny with a blue-ish hue and a purple-ish hue.
- On Season 5 of Legends of Tomorrow, the logo is silver surrounded by fire in a orange-black background with fire streaks.
- On The Flash episode "Untouchable", the Arrow episode "Bratva", the Supergirl episode "The Martian Chronicles", and the Legends of Tomorrow episode "Turncoat", the logo is made out of LEGO. Depending on the show, something happens to form the logo. This was done to promote The LEGO Batman Movie.
- On Powerless, the logo is on a white city background, the inside of the shield is dark blue, and the text is black, while the shield is white with a black outline.
- On Batwoman, the logo is surrounded by dark, rainy skies, the shield is a dark blue (the inside is black), while the text is a glowing shade of red. Bats fly around the logo.
- For the 2019 Arrowverse crossover event Crisis on Infinite Earths, the five variants of the DC Comics and WBTV logos are combined into an extra-long variant, going in order of Supergirl, Legends of Tomorrow, The Flash (the transition from Legends to Flash being the transition from DC to WB), Arrow, and Batwoman.
FX/SFX: The zooming in of the shield, along with the effects that vary from each show.
Music/Sounds: No background music. Just the corresponding sound effects of the action, which varies from show to show. The Supergirl pilot had the 11th logo's music.
- Currently seen after the DC Entertainment logo on every new TV version of the DC Comics heroes, beginning with Season 3 of Arrow and on The Flash, Constantine, iZombie, Legends of Tomorrow, Lucifer, Gotham, Supergirl and Batwoman, in place of the 11th logo.
- All variants (except Constantine) can be found on the DCTV's official YouTube account, as DCTV - Logo Extravaganza!. Used in tandem with the 11th logo.
Editor's Note: A favorite of fans of DC television programming.
14th Logo (January 27, 2017- )
Nicknames: "Television WB Shield VII", "Shield of Staleness VII"
Logo: Same as the 11th logo, but the shield and cloud background are redone. The shield is also 3D and made to look like the shield from the theatrical logo, and it is a little more shiny. The clouds move to the right of the shield, as it zooms in slowly.
- There is a still variant.
- There is an opening variant of this logo: The shield zooms out from the bottom of the screen in an extreme upward angle and then settles in its normal position. It then slowly zooms out afterwards.
FX/SFX: The clouds, and the zooming of the shield.
Music/Sounds: Same as the 11th logo. There is also a sped-up version. The opening variant had some whoosh sounds.
- It was first seen on Netflix International prints of Riverdale (where it airs as a Netflix original; in the United States, the 11th logo is used) and Disjointed.
- As of the 2018-2019 season, it has replaced the 11th logo on network shows, including Riverdale.
- The opening variant can be seen at the beginning of season 4 episodes of Lucifer on Netflix, after the Netflix Originals logo.
- Don't expect to see this on some syndicated shows, such as The Ellen DeGeneres Show and TMZ on TV.
Editor's Note: None.