WildBrain (Canada)

From CLG Wiki

Logo descriptions by
WizardDuck, EnormousRat, and Juniorfan88

Editions by

Video captures courtesy of
Pepsi9072, Brian Fagan, ClosingLogosHD, and dylan fagan

Not to be confused with Wild Brain Entertainment, a company that was acquired by this company.


WildBrain Ltd. (formerly named DHX Media, Ltd.) is a Canadian media production and brand licensing company based in the city of Vancouver, British Columbia. Formed in 2006 by the merger of Decode Entertainment and Halifax Film Company, the name being an abbreviation of these two. They acquired Studio B Productions in December 2007, and bought Wild Brain for $8 million in 2010, and on August 20, 2012, DHX Media acquired Cookie Jar for $111 million, completing the deal on October 22 of the same year. This deal made DHX Media became the largest independent owner of children's entertainment content. DHX Media also purchased Ragdoll Worldwide from Ragdoll Limited and BBC Worldwide in 2013. DHX Media didn't use a logo until September 2007. In August 2019, Eric Ellenbogen (former Marvel Entertainment CEO and Classic Media founder) was named the new CEO of DHX Media. On September 23, 2019, DHX Media was renamed WildBrain as part of a reorganization, which included CFO Doug Lamb stepping down and being replaced by Aaron Ames, along with the addition of a new "brand director" position.

DHX Media

1st Logo (September 9, 2007)

Logo: Just the following text on a black background:


FX/SFX: None.

Music/Sounds: None.

Availability: Rare. Seen on Shake Hands with the Devil, which is credited to Halifax Film.

Editor's Note: None.

2nd Logo (August 13, 2011-November 18, 2014, September 7, 2015-October 30, 2019)

Nicknames: "Simple DHX", "Media DHX"

Logo: On a black background, we see the letters "dhx" in white, surrounded by a thick blue outline. Above "hx" is a white "media", set in Gill Sans.


  • On every show and movie from 2013 to 2014 (excluding My Little Pony: Equestria Girls), there are blue cartoony clouds under the logo, a registered trademark next to "media", and a byline that reads "DHX MEDIA is a registered trademark of DHX Media Ltd."
  • A white background version of the above variant appears on the Canadian sitcom Satisfaction, as well as on This Hour Has 22 Minutes and the second season of Super Why.
  • A version of the Satisfaction variant without the clouds and the byline shifted slightly to the left appears on Pet Peeves.
  • There's a black and white version used on the Inspector Gadget DVD Megaset where the logo is stationary.
  • On Doozers, a Jim Henson copyright notice is below the DHX Media byline.
  • An in credit version appears on some shows.
  • On Rastamouse, "media" is grey.

FX/SFX: Usually none, being a still picture, but sometimes it is slowly zooming towards the viewer.

Music/Sounds: The end theme of the show or silence.

Music/Sounds Variants:

  • On This Hour Has 22 Minutes, the music from the 2007 Halifax Film logo is heard.
  • On Packages from Planet X, a 3-note rock guitar theme plays.

Availability: Pretty common. The still version appears at the end of Pound Puppies from "My Fair Rebound" onward, My Little Pony: Friendship is Magic from "Lesson Zero" to "Pinkie Apple Pie", some episodes of Rastamouse and the first two seasons of Littlest Pet Shop, and the zooming-in version appears on season 2 of How To Be Indie. The blue clouds version also appeared on the first half of the final season of Johnny Test. Used as a secondary logo on the TV movie Bob's Broken Sleigh, some TV shows, and at the end of My Little Pony: The Movie (2017).

Editor's Note: None.

3rd Logo (January 18, 2014-March 10, 2020, July 23, 2021)

Nicknames: "Bouncing DHX", "Media DHX II"

Logo: On a white background, the blue letters "d", "h", and "x", as well as the black letters "m", "e", "d", "i", and "a", bounce onto the screen from different directions. The "i" does not have a dot; the dot rolls onto the screen from the right. The letters in "dhx" turn white as the thick blue outline from before fades in and the letters jump into it, with the letters in "media" jumping on top of it. The dot of the "i" jumps on top of the letter and bounces slightly before settling into place.


  • On some shows, such as the Inspector Gadget CGI series, a copyright date appears below.
  • On the 2015 reboot of Teletubbies, the logo appears as an in-credit logo.

FX/SFX: The letters bouncing and the appearance of the "dhx" outline. It's done in actually pretty nice CGI by Shoe Ink, the production company of Elinor Wonders Why.

Music/Sounds: A set of bouncing sounds and a chorus of children chanting "D-H-X!" over a barely-audible whimsical piano/banjo ditty.

Music/Sounds Variants:

  • On the Romanian version of Dr. Dimensionpants and the Indonesian version of Rev & Roll, the chorus of children isn't heard.
  • On Make It Pop, the My Little Pony: Friendship is Magic episode "Rarity Investigates" (which also had the regular end theme replaced with a jazzy rendition of the theme), and later seasons of Super Why, the end theme plays over the logo.
  • On the French-Canadian version of the Inspector Gadget CGI series, a more generic banjo ditty replaces the chorus of children, and on both the English and French versions of the series, an one-note trumpet is heard.
  • A long version of the theme exists where the music is more audible and and has a horn section mixed in. After the chorus of children, the dot jumps on the "i", then we hear a high trumpet note that is held for a bit, as well as a laughter from a comedian, then the music stops and we hear two more laughs. A shorter version without the laughing exists.

Availability: Common. Seen on newer episodes of My Little Pony: Friendship is Magic starting with "Rainbow Falls", seasons 3 and 4 of Littlest Pet Shop, the Inspector Gadget CGI series, Dr. Dimensionpants, the 1st season of Make It Pop, the 3rd season of the 2015 series of Bob the Builder, later seasons of Super Why, and possibly other shows. Also seen on DVD releases of said shows. The in-credit variant can be seen on the 2015 Teletubbies reboot. Please don't expect to see this logo on Peanuts (2014 TV Series).

Editor's Note: None.

4th Logo (October 28, 2014-October 25, 2019, February 12-March 19, 2021)

Nicknames: "Sliding DHX", "Media DHX III", "Simple DHX II"

Logo: On a white background, we see the same DHX outline and text from the previous logo forming the DHX logo, the outline from the left, and the text from the right. After that, the logo very quickly zooms out then back in. Above the logo, the text "media", along with a copyright notice, transitions in from the right, with it is a registered trademark notice.

Variant: On The Zoo, the logo is in-credit.

FX/SFX: The outline and text sliding, and the zoom-out.

Music/Sounds: A reverse cymbal clang and 3 synth notes.

Availability: Uncommon. Seen on the 14th season of Degrassi: The Next Generation, Degrassi: Next Class, the 2nd season of Make It Pop, the 22nd season of This Hour Has 22 Minutes, and pretty much all of DHX's live-action productions, replacing the Epitome logo with it. This logo is strangely seen on a US print of Fangbone!.

Editor's Note: None.


(December 25, 2019- )

Nicknames: "Imagination Runs Wild", "The W with Eyes", "Simple WildBrain"

Logo: On a white background, a turquoise/light blue colored "W" with eyes forms up as the eyes blink. Then the W in the gray "WildBrain" text is seen moving to the left of the W. Then, the entire thing zooms out to reveal the rest of the logo text. The eyes blink again as the slogan "imagination runs wild" fades below.

Trivia: This logo is inspired by the 2017-2019 logo of the original WildBrain (also known as WildBrain Spark).


  • Sometimes, the "imagination runs wild" text is missing.
  • On Blaze and the Monster Machines and Dorg Van Dango, the logo is sped up.
  • On Malory Towers, the logo is still and inside a white box on a black background from the latter show’s credits, appearing to the left of the King Bert logo. Also inside within the white box the WildBrain text seems a bit more lighter than usual, while for the cartoonish letter W with eyes that blinks twice is likely cyan instead of turquoise in color.
  • On season 3 of Carmen Sandiego, a still version is used with a black background and white text. Also, "imagination runs wild" is absent in this variant, middle below within both the cartoon charactered letter W and WildBrain.
  • Starting with Go, Dog. Go!, the logo is in CGI and "imagination runs wild" is absent.

FX/SFX: All the animation in the logo.

Music/Sounds: A synth note along with some cartoon blinking sounds as the eyes on the W blink.

Music/Sounds Variants:

  • On Letterkenny, the music from the 4th DHX Media logo is used.
  • On Dorg van Dango, the music is shortened.
  • Otherwise, it’s the ending theme of the show.

Availability: Current. First seen on Season 8 of Letterkenny.

  • The logo began appearing on Nickelodeon's Blaze and the Monster Machines starting with the episode "Deep Sea Grand Prix", season 3 of Carmen Sandiego, and season 12 of Fireman Sam.
  • Also seen on the new shows Dorg Van Dango, My Perfect Landing, Malory Towers and the 2021 revival of Johnny Test, as well as at the start of Tiny Pop airings of Rev & Roll and will likely appear on more upcoming shows from WildBrain that will begin throughout the future.
  • On WildBrain's remastered widescreen prints of Caillou that air on Cartoonito in the US, this logo replaces the Cinar or Cookie Jar logos.

Editor's Note: The animation is very simple and cheap, and the zooming of the WildBrain text is rough, but time will tell if this logo is used as a placeholder. However, the CGI version is an improvement.

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